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Battery Operated Fire Logs

Fail

Buyers convert on only 0.4% of searches, so Battery Operated Fire Logs is a Fail.

Flapen Score
35
35 / 100
Ranks 8,681 of 9,536 Tools & Home Improvement niches · −13 vs the category median of 48
Market size
$26K/yr92K searches / yr
90-day growth
-19.5%search demand this quarter
Competition
57%top-5 click share · 19 brands · 25 sellers

Flapen Score

Battery Operated Fire Logs against its category

The dotted line is the Tools & Home Improvement average. Past it, Battery Operated Fire Logs is stronger. Inside it, weaker.

35Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Battery Operated Fire Logs market on Amazon at a glance

Shoppers on Amazon United States searched for Battery Operated Fire Logs 92K times last year and spent an estimated $26K. The top 5 brands take 66% of clicks. Flapen scores it 35 out of 100, a Fail.

01 · Demand

0.4% of searches ended in a purchase last week.

Shoppers searched for this 92K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 0.4% of those searches ended in a purchase. Searches in the last 90 days moved -19.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $26K a year.

Searches, last 12 months
92K
Growth, 90 days vs prior 90
-19.5%
Conversion, latest week
0.4%
Market size, estimated
$26Ka year
Top search term
battery operated fire logs17K searches a year

02 · Price

A sale here is worth $71.06.

Listings sell for $71.06 on average, from $6.92 to $268.28. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At $71.06 that is $0 to $7K a year per listing.

Average price
$71.06inside the $15 to $100 sweet spot
Price range
$6.92–$268.28
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
500–750
Units per listing a year
0–100
Revenue per listing a year
$0–$7K
Returns
7.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

87% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 9.7% of listings are out of stock. The average listing ranks #38,806 within Novelty Lighting. It carries 1,233 reviews at 4.25 stars, so a new listing needs social proof before a better product.

Sponsored listings
87%
Prime listings
96%
Out of stock, average day
9.7%
Average rank
#38,806in Novelty Lighting
Average rating
4.25 starsAmazon United States average 4.42 stars
Average reviews
1,233per listing
Listings tracked
23

04 · Newcomers

Amazon counts 2 of last year's 7 launches as successful.

7 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 47 months on average, so the names here are settling in.

Launched, last 12 months
7
Successful launches
2Amazon's first-year sales bar
Average brand age
47 months

Products

Top Battery Operated Fire Logs products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 57% of clicks. Leaders hold, but buyers still shop past them.

$0$3K$5K$8K$10K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

19 falling

Sellers

25

Top-5 brand share

66%

Top 20: 100%

Top-5 click share

57%

Top 20: 97%

Open market

29%

  • dainiqukanhai29%
  • Tuanse22%
  • Legend Flame6%
  • Lumirio5%
  • BEY-DMLS5%
  • Glooglitter5%

Demand

Battery Operated Fire Logs search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KPrime Day '26DecJanFebMarAprMayJunJul

Peak months: Jan, Dec · busiest ÷ quietest = 4.0× · 8 of 12 months tracked

Search terms

Top Battery Operated Fire Logs search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • battery operated fire logs17K/yr
  • led fireplace logs11K/yr
  • fake fire for fireplace12K/yr
  • battery operated fireplace insert8K/yr
  • artificial flames for fireplace6K/yr
  • battery operated fireplace logs12K/yr
  • led fireplace logs battery operated5K/yr
  • battery powered fireplace logs6K/yr
  • artificial fireplace flame lights4K/yr
  • battery fireplace logs5K/yr

Reviews and returns

What reviews say buyers love and hate about Battery Operated Fire Logs

We read the reviews and the return reasons for every product selling here.

9%of positive reviews mention “Quality-Overall”
12%of negative reviews mention “Size-Overall”
7.1%of orders come back
“Cord too short”
A buyer, on “Size-Overall”12% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Battery Operated Fire Logs questions

Answered from the same tracked data.