Is Battery Motion Sensor Light Outdoor profitable to sell on Amazon United States?

Flapen scores Battery Motion Sensor Light Outdoor 55 out of 100 on Amazon United States, a Maybe. Shoppers spend $155K a year across 35 tracked products. Amazon counts 4 of the 8 products launched in the last year as successful launches. Search demand grew -8.1% in the last 90 days.

How competitive is the Battery Motion Sensor Light Outdoor niche on Amazon United States?

30 brands and 44 sellers compete in Battery Motion Sensor Light Outdoor on Amazon United States. The top 5 Battery Motion Sensor Light Outdoor products take 42% of clicks, and the top 5 brands take 43%.

What do buyers complain about in Battery Motion Sensor Light Outdoor?

Battery Motion Sensor Light Outdoor buyers on Amazon United States complain most about Durability, Brightness/Shine/Glow, and Functionality-Overall. Returns run at 2.7% of orders.

When does demand for Battery Motion Sensor Light Outdoor peak?

Search demand for Battery Motion Sensor Light Outdoor on Amazon United States peaks in Sep–Oct–Nov, and the busiest month runs 3.0× the quietest.

What does it cost to enter the Battery Motion Sensor Light Outdoor niche?

Battery Motion Sensor Light Outdoor sells for $23.68 on average on Amazon United States, inside the $15 to $100 sweet spot. Listings run $11.17 to $38.99. The average product has 4,546 reviews, the count a new listing must catch up to.

Battery Motion Sensor Light Outdoor

Maybe

Products sell for $23.68 on average, inside the sweet spot. But demand is soft, at -8.1% this quarter, so Battery Motion Sensor Light Outdoor is a Maybe.

Filters No Dominant Brand

Flapen Score: 55
55 / 100Top 21% of 9,536 Tools & Home Improvement niches · +7 vs the category median of 48
Market size: $155K/yr194K searches / yr
90-day growth: -8.1%search demand this quarter
Competition: 42%top-5 click share · 30 brands · 44 sellers

Flapen Score

Battery Motion Sensor Light Outdoor against its category

The dotted line is the Tools & Home Improvement average. Past it, Battery Motion Sensor Light Outdoor is stronger. Inside it, weaker.

55Maybe

This niche Category average

See the method

Market

The Battery Motion Sensor Light Outdoor market on Amazon at a glance

Shoppers on Amazon United States searched for Battery Motion Sensor Light Outdoor 194K times last year and spent an estimated $155K. The top 5 brands take 43% of clicks. Demand peaks in Sep–Oct–Nov. Flapen scores it 55 out of 100, a Maybe.

01 · Demand

3.4% of searches ended in a purchase last week.

Shoppers searched for this 194K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 3.4% of those searches ended in a purchase. Searches in the last 90 days moved -8.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $155K a year.

Searches, last 12 months: 194K
Growth, 90 days vs prior 90: -8.1%
Conversion, latest week: 3.4%
Market size, estimated: $155Ka year
Peak month: October3.0× the quietest month
Top search term: battery motion sensor light outdoor33K searches a year

02 · Price

A sale here is worth $23.68.

Listings sell for $23.68 on average, from $11.17 to $38.99. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 100 to 250 of them. At $23.68 that is $2K to $6K a year per listing.

Average price: $23.68inside the $15 to $100 sweet spot
Price range: $11.17–$38.99
Amazon United States median price: $24.38across 115,062 niches
Units sold a year: 8K–10K
Units per listing a year: 100–250
Revenue per listing a year: $2K–$6K
Returns: 2.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

91% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 20.8% of listings are out of stock. The average listing ranks #320 within Flood & Security Lights. It carries 4,546 reviews at 4.33 stars, so a new listing needs social proof before a better product.

Sponsored listings: 91%
Prime listings: 100%
Out of stock, average day: 20.8%
Average rank: #320in Flood & Security Lights
Average rating: 4.33 starsAmazon United States average 4.42 stars
Average reviews: 4,546per listing
Listings tracked: 35

04 · Newcomers

Amazon counts 4 of last year's 8 launches as successful.

8 products launched here in the last 12 months. Amazon counts 4 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months: 8
Successful launches: 4Amazon's first-year sales bar
Average brand age: 34 months

Products