Is bathtub touch up paint white profitable to sell on Amazon United States?

The niche generates $97K/yr across 8 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -4.2%. Flapen's verdict: Skip it (37/100).

How competitive is the bathtub touch up paint white niche?

5 brands and 58 sellers compete. The top 5 products take 90% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in bathtub touch up paint white?

Top complaints mined from reviews: Paint Quality, Color, Quality-Overall. The return rate is 0.7%.

When does demand for bathtub touch up paint white peak?

Demand peaks in Jan; the busiest month runs 1.7× the quietest.

What does it cost to enter the bathtub touch up paint white niche?

Listings span $6.34–$9.93; the average listing price is $8.46 (sweet spot $15–$100). The average incumbent carries 3,808 reviews — the moat a new listing must climb.

bathtub touch up paint white

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Returns

Incredible0.7%

return rate — above 5% kills the launch gate

Conversion

Incredible14.4%

search→purchase rate — share of searches ending in a sale

Quality gap

Good4.3★

avg incumbent rating — lower means beatable quality

Review moat

Okay3,808.13

avg incumbent reviews — the moat a new listing must climb

Market size

Bad$97K

$97K/yr · 80K searches

Avg price

Bad$8.46

avg listing price — sweet spot $15–$100

Growth

Bad-4.2%

90-day search growth — must beat 0% to launch

Competition

Bad90%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

Price range

Bad$6.34–$9.93

cheapest to priciest tracked listing — scored on the share inside $15–$100

According to Flapen's Amazon United States niche tracking, bathtub touch up paint white is a $97K/yr Amazon United States market (80K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jan. Verdict: Skip it — 37/100.

Data updated Jul 28, 2026 · scored weekly · How we score niches

bathtub touch up paint white market data

Units sold / yr: 10K–13K; avg 1,250–1,500/product
Revenue / yr: $85K–$106K; units × avg price
Conversion rate: 14.4%
Avg BSR: #5
Page quality: 0%
Prime: 100%
Sponsored: 63%
Out of stock: 9.4%
Avg brand age: 48 months
Avg seller age: 177 days

Competition & brand share

The top 5 products capture 90% of clicks — a locked-up shelf that new listings rarely crack.

Brands

5 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

90%

Top 20: 100%

Open market

Rust-Oleum69%
SENVEN21%
cocomfix4%
Sundaze3%
DWIL3%
Open — no brand owns it (0%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -4.2% search growth over the last 90 days.

Peak months: Jan · busiest ÷ quietest = 1.7×

Open Trend

Top bathtub touch up paint white search terms

white appliance touch up paint19K/yr +2.9%18.0% conv.
appliance touch up paint white17K/yr +0.0%15.0% conv.
appliance touch up paint11K/yr +9.8%6.2% conv.
tile touch up paint5K/yr -15.3%0.7% conv.
white enamel touch up paint6K/yr -30.2%12.0% conv.
appliance paint touch up4K/yr -2.2%11.4% conv.
rustoleum appliance touch up3K/yr -4.1%13.8% conv.
appliance touch-up paint4K/yr -16.6%4.9% conv.
ceramic tile touch up paint4K/yr -19.4%0.5% conv.
epoxy touch up paint3K/yr -5.1%1.4% conv.

All search terms

Top bathtub touch up paint white products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 8 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Rust-Oleum Appliance Touch-Up White Paint

Rust-Oleum$6.344.4★9,840 rev

White Touch Up Paint High-Gloss Multi Surface Acrylic White Touch Up Paint Pen Scratch Repair for Metal Walls Cabinets Appliances Wood Door Furniture Enamel 1.5 Fl Oz

SENVEN$9.674.2★1,323 rev

Appliance Paint White Appliance Touch Up Paint Enamel High-Gloss Acrylic White Touch Up Paint Pen Scratch Repair for Appliances Refrigerators Metal Surfaces Dishwasher Dryer Microwave Washers 1.5oz

SENVEN$9.934.1★183 rev

Rust-Oleum Appliance Touch-Up Biscuit Paint

Rust-Oleum$7.694.4★9,840 rev

Rust-Oleum Appliance Epoxy White Spray Paint

Rust-Oleum$6.914.6★7,519 rev

Newest

by launch date

Sundaze Gloss Appliance Touch-Up Paint Pen Kit - Stove Refrigerator Washer Dryer Touch Up - 3 Glossy Colors White Black Silver - Instantly Repair & Restore Scratches Chips Stains - Color Match

Sundaze$8.8060 rev

7mo ago

Appliance Paint White Appliance Touch Up Paint Enamel High-Gloss Acrylic White Touch Up Paint Pen Scratch Repair for Appliances Refrigerators Metal Surfaces Dishwasher Dryer Microwave Washers 1.5oz

SENVEN$9.93183 rev

1y ago

White Touch Up Paint High-Gloss Multi Surface Acrylic White Touch Up Paint Pen Scratch Repair for Metal Walls Cabinets Appliances Wood Door Furniture Enamel 1.5 Fl Oz

SENVEN$9.671,323 rev

1y ago

DWIL Tub and Tile Paint White Touch Up Paint for Porcelain Scratches Cracks and Spots on Tile Porcelain Repair Kit for Bathtub Sinks Enamel and Toilets 1.5 Fl Oz(White)

DWIL$9.77617 rev

2y ago

cocomfix White Appliance Touch Up Paint Appliance Paint High Gloss White Touch Up Paint Pen for Refrigerator Washer Dryer Dishwasher Microwave - Chip Resistant Quick Dry Finish

cocomfix$8.551,083 rev

4y ago

What buyers say about bathtub touch up paint white

What buyers praise and complain about, mined from review topics.

What buyers love

Ease Of Use14%

“Easy to use”

Paint Quality12%

“the finish looks super neat”

Color11%

“Perfect color”

Efficiency8%

“Works well on chips”

Coverage7%

“Good coverage”

Quality-Overall7%

“The appliance was honestly in excellent condition overall”

Scratch Resistance5%

“Great for touch up small scratches”

Value For Money5%

“Affordable solution”

Moist/Dry4%

“Works well, dries fast”

Rusts/Corrodes4%

“provides a seal to avoid rust”

What buyers complain about

Paint Quality22%

“When I had too much paint on the brush”

Color20%

“color is off”

Quality-Overall7%

“Not sure if I want to buy it again if their quality control has decreased”

Size-Overall6%

“Small bottle”

Functionality-Overall4%

“Did not work”

Rusts/Corrodes3%

“the spots were rusting again”

Thickness2%

“Too thick to brush on nicely not easy to work with”

Advertised Vs Actual Product2%

“Does not match the description”

Leak-Proof2%

“Bottle arrived squashed and leaking”

Ease Of Use2%

“Too thick to brush on nicely not easy to work with”

Top return reasons

Paint Quality43%

Color29%

Functionality-Overall7%

Advertised Vs Actual Product4%

Size-Overall4%

Value For Money2%

Coverage2%

Compatibility-Overall1%

Defective Material/Parts1%

Thickness1%

Common questions

Is bathtub touch up paint white profitable to sell on Amazon United States?: The niche generates $97K/yr across 8 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -4.2%. Flapen's verdict: Skip it (37/100).
How competitive is the bathtub touch up paint white niche?: 5 brands and 58 sellers compete. The top 5 products take 90% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in bathtub touch up paint white?: Top complaints mined from reviews: Paint Quality, Color, Quality-Overall. The return rate is 0.7%.
When does demand for bathtub touch up paint white peak?: Demand peaks in Jan; the busiest month runs 1.7× the quietest.
What does it cost to enter the bathtub touch up paint white niche?: Listings span $6.34–$9.93; the average listing price is $8.46 (sweet spot $15–$100). The average incumbent carries 3,808 reviews — the moat a new listing must climb.