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Bathtub Touch Up Paint White

Fail

The top 5 brands take 100% of clicks, so Bathtub Touch Up Paint White is a Fail.

Flapen Score
37
37 / 100
Ranks 8,329 of 9,536 Tools & Home Improvement niches · −11 vs the category median of 48
Market size
$97K/yr80K searches / yr
90-day growth
-4.2%search demand this quarter
Competition
90%top-5 click share · 5 brands · 58 sellers

Flapen Score

Bathtub Touch Up Paint White against its category

The dotted line is the Tools & Home Improvement average. Past it, Bathtub Touch Up Paint White is stronger. Inside it, weaker.

37Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Bathtub Touch Up Paint White market on Amazon at a glance

Shoppers on Amazon United States searched for Bathtub Touch Up Paint White 80K times last year and spent an estimated $97K. All 5 brands take every click. Demand peaks in Jan. Flapen scores it 37 out of 100, a Fail.

01 · Demand

14.4% of searches ended in a purchase last week.

Shoppers searched for this 80K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 14.4% of those searches ended in a purchase. Searches in the last 90 days moved -4.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $97K a year.

Searches, last 12 months
80K
Growth, 90 days vs prior 90
-4.2%
Conversion, latest week
14.4%
Market size, estimated
$97Ka year
Peak month
January1.7× the quietest month
Top search term
white appliance touch up paint19K searches a year

02 · Price

A sale here is worth $8.46.

Listings sell for $8.46 on average, from $6.34 to $9.93. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 1,250 to 1,500 of them. At $8.46 that is $11K to $13K a year per listing.

Average price
$8.46under the $15 to $100 sweet spot
Price range
$6.34–$9.93
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
10K–13K
Units per listing a year
1,250–1,500
Revenue per listing a year
$11K–$13K
Returns
0.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

63% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 9.4% of listings are out of stock. The average listing ranks #5 within Paint & Primer. It carries 3,808 reviews at 4.31 stars, so a new listing needs social proof before a better product.

Sponsored listings
63%
Prime listings
100%
Out of stock, average day
9.4%
Average rank
#5in Paint & Primer
Average rating
4.31 starsAmazon United States average 4.42 stars
Average reviews
3,808per listing
Listings tracked
8

04 · Newcomers

Amazon counts 1 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 48 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
48 months

Products

Top Bathtub Touch Up Paint White products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 90% of clicks. A locked shelf that new listings rarely crack.

$0$19K$39K$58K$78K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

5 falling

Sellers

58

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

90%

Top 20: 100%

Open market

0%

  • Rust-Oleum69%
  • SENVEN21%
  • cocomfix4%
  • Sundaze3%
  • DWIL3%
  • Open — no brand owns it (0%)

Demand

Bathtub Touch Up Paint White search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KHoliday '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan · busiest ÷ quietest = 1.7×

Search terms

Top Bathtub Touch Up Paint White search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • white appliance touch up paint19K/yr
  • appliance touch up paint white17K/yr
  • appliance touch up paint11K/yr
  • tile touch up paint5K/yr
  • white enamel touch up paint6K/yr
  • appliance paint touch up4K/yr
  • rustoleum appliance touch up3K/yr
  • appliance touch-up paint4K/yr
  • ceramic tile touch up paint4K/yr
  • epoxy touch up paint3K/yr

Reviews and returns

What reviews say buyers love and hate about Bathtub Touch Up Paint White

We read the reviews and the return reasons for every product selling here.

14%of positive reviews mention “Ease Of Use”
22%of negative reviews mention “Paint Quality”
0.7%of orders come back
“When I had too much paint on the brush”
A buyer, on “Paint Quality”22% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Bathtub Touch Up Paint White questions

Answered from the same tracked data.