Is bathtub refinishing kit profitable to sell on Amazon United States?

The niche generates $255K/yr across 11 tracked products. 4 of 4 products launched in the last 360 days are still selling. 90-day search growth is -18.1%. Flapen's verdict: Skip it (43/100).

How competitive is the bathtub refinishing kit niche?

7 brands and 57 sellers compete. The top 5 products take 83% of clicks and top 5 brands hold 95% of demand.

What do buyers complain about in bathtub refinishing kit?

Top complaints mined from reviews: Paint Quality, Smell, Color. The return rate is 2.1%.

When does demand for bathtub refinishing kit peak?

Demand is steady year-round — the busiest month runs 1.6× the quietest.

What does it cost to enter the bathtub refinishing kit niche?

Listings span $18.08–$201.58; the average listing price is $82.10 (sweet spot $15–$100). The average incumbent carries 1,253 reviews — the moat a new listing must climb.

bathtub refinishing kit

Skip it

Brand-locked demand (top 5 brands take 95% of clicks) — this niche doesn't clear our bar today.

Quality gap

Great4.1★

avg incumbent rating — lower means beatable quality

Avg price

Great$82.10

avg listing price — sweet spot $15–$100

Returns

Good2.1%

return rate — above 5% kills the launch gate

Review moat

Good1,252.73

avg incumbent reviews — the moat a new listing must climb

Market size

Okay$255K

$255K/yr · 84K searches

Conversion

Okay3.7%

search→purchase rate — share of searches ending in a sale

Price range

Okay$18.08–$201.58

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Bad-18.1%

90-day search growth — must beat 0% to launch

Competition

Bad83%

top-5 click share — a locked-up shelf

Brand share

Bad95%

top-5 brand share — brand-locked demand

Signals High Price

According to Flapen's Amazon United States niche tracking, bathtub refinishing kit is a $255K/yr Amazon United States market (84K searches/yr). The top 5 brands hold 95% of demand. Verdict: Skip it — 43/100.

Data updated Jul 28, 2026 · scored weekly · How we score niches

bathtub refinishing kit market data

Units sold / yr: 3K–4K; avg 250–500/product
Revenue / yr: $246K–$328K; units × avg price
Conversion rate: 3.7%
Avg BSR: #504
Page quality: 0%
Prime: 82%
Sponsored: 91%
Out of stock: 8.3%
Avg brand age: 66 months
Avg seller age: 164 days

Competition & brand share

The top 5 products capture 83% of clicks — a locked-up shelf that new listings rarely crack.

Brands

7 falling

Sellers

Top-5 brand share

95%

Top 20: 100%

Top-5 click share

83%

Top 20: 100%

Open market

Refinished Bath Solutions70%
Rust-Oleum14%
MAGIC4%
Ankita4%
DWIL3%
EZroll3%
Open — no brand owns it (1 brand, 2%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -18.1% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.6×

Open Trend

Top bathtub refinishing kit search terms

ekopel 2k bathtub refinishing kit24K/yr -13.8%4.1% conv.
ekopel 2k10K/yr -15.9%3.5% conv.
fiberglass tub refinishing kit4K/yr +28.1%0.6% conv.
cast iron tub refinishing kit6K/yr -18.1%1.5% conv.
ekopel8K/yr -15.4%4.4% conv.
bathtub epoxy4K/yr -9.0%2.3% conv.
waterproof paint for shower8K/yr -61.9%0.1% conv.
magic tub and tile refinishing kit4K/yr +2.2%5.2% conv.
sink resurfacing kit2K/yr +5.0%0.6% conv.
fiberglass shower refinishing kit4K/yr -33.9%0.7% conv.

All search terms

Top bathtub refinishing kit products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 11 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Ekopel 2K Bathtub Refinishing Kit - Pour On Bathtub Paint White Gloss Finish Kit 1 Coat Odorless Sink and Bath Tub Paint Long Lasting Never Peel DIY Glaze for Tub Made in USA Bright Gloss White

Refinished Bath Solutions$179.214.1★3,962 rev

Ekopel Roll On Tub Cast Bathtub Refinishing Kit Primer + Top Coat Included DIY Bathtub & Tile Reglazing Kit for Porcelain Fiberglass & Cast Iron Bright White Gloss Low Odor Made In The USA Tub Paint (1 Pack Standard Bathtub)

Refinished Bath Solutions$110.394.0★96 rev

Tub & Tile Touch Up Gloss White Paint Kit

Rust-Oleum$37.934.3★2,252 rev

Ekopel Bathtub Refinishing Kit - Made in The USA - Odorless Tub and Tile Reglazing - Most Durable Never Peel Tub Paint Coating - Pour On Touch Up Size

Refinished Bath Solutions$41.023.8★424 rev

Magic Tub and Tile Refinishing Kit - Spray on Aerosol - Refinish Sinks Tile Porcelain Acrylic Fiberglass and Ceramic Surfaces Bright White 12 Ounce (Pack of 2)

MAGIC$39.744.0★2,339 rev

Newest

by launch date

Refinished Bath Solutions$110.3996 rev

6mo ago

Tub and Tile Paint Refinishing Kit 17.6oz Bathtub Refinishing Kit White with Tools and Hardener Semi-Gloss White Tub Paint for Bathtub Sink Low Odor and Easy to Use 25-30sq.ft

Xmntdo$23.471,035 rev

6mo ago

Refinished Bath Solutions$201.5896 rev

8mo ago

Bathtub Refinishing Kit Tub and Tile Paint White Low Odor Bath Paint Long-Lasting Durable Tub Paint Kit for All Bathtubs Tiles Sinks and Showers Easy Roll-On DIY Tub Coating Made in USA

EZroll$98.9533 rev

10mo ago

Tub Repair Kit White Bathtub Repair Kit for Enamel Fiberglass Acrylic

Ankita$18.081,635 rev

2y ago

What buyers say about bathtub refinishing kit

What buyers praise and complain about, mined from review topics.

What buyers love

Ease Of Use18%

“Easy to use”

Quality-Overall13%

“High quality kit”

Value For Money7%

“was good value for the money”

Instructions/User Manual/Troubleshooting6%

“Instructions were clear”

Efficiency5%

“the included tools made the process more efficient”

Paint Quality4%

“This paint was super easy to use”

Durability4%

“Durable”

Advertised Vs Actual Product4%

“as advertised”

Product Condition4%

“Looks brand new”

Maintenance And Repair3%

“This is great for small repairs”

What buyers complain about

Paint Quality9%

“Started peeling 2nd time taking a shower after tub was painted”

Smell7%

“AWFUL SMELL”

Color6%

“It threw the color off a bit”

Quality-Overall6%

“Bad quality”

Durability6%

“Product doesnt last”

Ease Of Use6%

“Difficult to use”

Functionality-Overall5%

“sanding didnt work”

Value For Money5%

“Not A Good Value”

Ease Of Cleaning3%

“Messy messy messy”

Instructions/User Manual/Troubleshooting3%

“The instructions dont clearly specify how much of each product to use”

Top return reasons

Paint Quality16%

Functionality-Overall11%

Color11%

Maintenance And Repair9%

Value For Money9%

Advertised Vs Actual Product8%

Size-Overall7%

Leak-Proof5%

Defective Material/Parts5%