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Bathtub Refinishing Kit

Fail

The top 5 brands take 95% of clicks, so Bathtub Refinishing Kit is a Fail.

Flapen Score
43
43 / 100
Ranks 6,589 of 9,536 Tools & Home Improvement niches · −5 vs the category median of 48
Market size
$255K/yr84K searches / yr
90-day growth
-18.1%search demand this quarter
Competition
83%top-5 click share · 7 brands · 57 sellers

Flapen Score

Bathtub Refinishing Kit against its category

The dotted line is the Tools & Home Improvement average. Past it, Bathtub Refinishing Kit is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Bathtub Refinishing Kit market on Amazon at a glance

Shoppers on Amazon United States searched for Bathtub Refinishing Kit 84K times last year and spent an estimated $255K. The top 5 brands take 95% of clicks. Flapen scores it 43 out of 100, a Fail.

01 · Demand

3.7% of searches ended in a purchase last week.

Shoppers searched for this 84K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 3.7% of those searches ended in a purchase. Searches in the last 90 days moved -18.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $255K a year.

Searches, last 12 months
84K
Growth, 90 days vs prior 90
-18.1%
Conversion, latest week
3.7%
Market size, estimated
$255Ka year
Peak month
October1.6× the quietest month
Top search term
ekopel 2k bathtub refinishing kit24K searches a year

02 · Price

A sale here is worth $82.10.

Listings sell for $82.10 on average, from $18.08 to $201.58. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 250 to 500 of them. At $82.10 that is $21K to $41K a year per listing.

Average price
$82.10inside the $15 to $100 sweet spot
Price range
$18.08–$201.58
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–4K
Units per listing a year
250–500
Revenue per listing a year
$21K–$41K
Returns
2.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

91% of listings pay for placement with sponsored ads. 82% ship with Prime. On an average day, 8.3% of listings are out of stock. The average listing ranks #504 within Paint & Primer. It carries 1,253 reviews at 4.13 stars, so a new listing needs social proof before a better product.

Sponsored listings
91%
Prime listings
82%
Out of stock, average day
8.3%
Average rank
#504in Paint & Primer
Average rating
4.13 starsAmazon United States average 4.42 stars
Average reviews
1,253per listing
Listings tracked
11

04 · Newcomers

Amazon counts 4 of last year's 4 launches as successful.

4 products launched here in the last 12 months. Amazon counts 4 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 66 months on average, so the names here are established.

Launched, last 12 months
4
Successful launches
4Amazon's first-year sales bar
Average brand age
66 months

Products

Top Bathtub Refinishing Kit products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 83% of clicks. A locked shelf that new listings rarely crack.

$0$25K$51K$76K$102K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

7 falling

Sellers

57

Top-5 brand share

95%

Top 20: 100%

Top-5 click share

83%

Top 20: 100%

Open market

2%

  • Refinished Bath Solutions70%
  • Rust-Oleum14%
  • MAGIC4%
  • Ankita4%
  • DWIL3%
  • EZroll3%
  • Open — no brand owns it (1 brand, 2%)

Demand

Bathtub Refinishing Kit search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KSpike '24Spike '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.6×

Search terms

Top Bathtub Refinishing Kit search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • ekopel 2k bathtub refinishing kit24K/yr
  • ekopel 2k10K/yr
  • fiberglass tub refinishing kit4K/yr
  • cast iron tub refinishing kit6K/yr
  • ekopel8K/yr
  • bathtub epoxy4K/yr
  • waterproof paint for shower8K/yr
  • magic tub and tile refinishing kit4K/yr
  • sink resurfacing kit2K/yr
  • fiberglass shower refinishing kit4K/yr

Reviews and returns

What reviews say buyers love and hate about Bathtub Refinishing Kit

We read the reviews and the return reasons for every product selling here.

18%of positive reviews mention “Ease Of Use”
9%of negative reviews mention “Paint Quality”
2.1%of orders come back
“Started peeling 2nd time taking a shower after tub was painted”
A buyer, on “Paint Quality”9% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Bathtub Refinishing Kit questions

Answered from the same tracked data.