bathtub paint
Worth a lookShows a sweet-spot price point ($44.12 avg), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Avg price
Incredible$44.12avg listing price — sweet spot $15–$100
Market size
Great$1.4M$1.4M/yr · 686K searches
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Returns
Great1.9%return rate — above 5% kills the launch gate
Conversion
Good4.7%search→purchase rate — share of searches ending in a sale
Review moat
Good1,353.32avg incumbent reviews — the moat a new listing must climb
Price range
Good$9.77–$179.21cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Okay57%top-5 click share — leaders hold, buyers still browse
Brand share
Okay87%top-5 brand share — brands hold most of the demand
Growth
Bad-5.1%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, bathtub paint is a $1.4M/yr Amazon United States market (686K searches/yr). The top 5 brands hold 87% of demand. Verdict: Worth a look — 58/100.
Data updated Jul 28, 2026 · scored weekly · How we score niches
bathtub paint market data
- Units sold / yr
- 30K–40K
- avg 1,250–1,500/product
- Revenue / yr
- $1.3M–$1.8M
- units × avg price
- Conversion rate
- 4.7%
- Avg BSR
- #239
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 95%
- Out of stock
- 14.4%
- Avg brand age
- 56 months
- Avg seller age
- 156 days
Competition & brand share
The top 5 products take 57% of clicks — established leaders, but buyers still shop beyond them.Brands
11 rising
Sellers
75
Top-5 brand share
87%
Top 20: 100%
Top-5 click share
57%
Top 20: 98%
Open market
9%
- DWIL33%
- Rust-Oleum30%
- Xmntdo11%
- Refinished Bath Solutions7%
- SENVEN5%
- IRONABLE4%
- Open — no brand owns it (5 brands, 9%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -5.1% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.2×
Top bathtub paint search terms
- bathtub paint99K/yr
- tub and tile paint91K/yr
- tub paint68K/yr
- bathtub refinishing kit44K/yr
- tub and tile refinishing kit43K/yr
- tub refinishing kit30K/yr
- tub paint for bathtub42K/yr
- shower paint33K/yr
- bathtub paint white33K/yr
- sink paint28K/yr
Top bathtub paint products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 22 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Tub & Tile Touch Up Gloss White Paint Kit
Rust-Oleum$37.934.3★2,252 rev
DWIL Tile Paint Tub and Tile Refinishing Kit with Tools Water-based Bathtub Paint - Low Odor Easy to Use 25-30sq.ft 16.5oz Semi-Gloss White
DWIL$34.314.2★1,555 rev
Tub and Tile Paint Refinishing Kit 17.6oz Bathtub Refinishing Kit White with Tools and Hardener Semi-Gloss White Tub Paint for Bathtub Sink Low Odor and Easy to Use 25-30sq.ft
Xmntdo$23.474.5★1,035 rev
Rust-Oleum Tub & Tile Gloss White Spray Paint
Rust-Oleum$17.024.0★7,009 rev
DWIL Tub and Tile Refinishing Kit Quick-Dry Tile Paint for Wall & Floor Sink Bathtub Paint for Bathroom Kitchen Toilets Water Based Semi-Gloss White 50-55sq.ft 33oz
DWIL$41.354.3★491 rev
Newest
by launch date
Ekopel Roll On Tub Cast Bathtub Refinishing Kit Primer + Top Coat Included DIY Bathtub & Tile Reglazing Kit for Porcelain Fiberglass & Cast Iron Bright White Gloss Low Odor Made In The USA Tub Paint (1 Pack Standard Bathtub)
Refinished Bath Solutions$110.3996 rev
Tub and Tile Paint Refinishing Kit 17.6oz Bathtub Refinishing Kit White with Tools and Hardener Semi-Gloss White Tub Paint for Bathtub Sink Low Odor and Easy to Use 25-30sq.ft
Xmntdo$23.471,035 rev
XmntdoTub and Tile Paint Refinishing Kit 33oz Tub Paint for Bathtub Semi-Gloss Bathtub Refinishing Kit White for Bathroom Shower Sink Porcelain 50-55sq.ft
Xmntdo$32.771,035 rev
17 oz White Tub and Tile Paint Semi-Gloss Refinishing Kit
Tenee$22.3417 rev
Specialty Tub and Tile Paint Water-based Tub and Tile Refinishing Kit
Ankita$23.5120 rev
Trending
90-day click momentumXmntdoTub and Tile Paint Refinishing Kit 33oz Tub Paint for Bathtub Semi-Gloss Bathtub Refinishing Kit White for Bathroom Shower Sink Porcelain 50-55sq.ft
Xmntdo$32.774.5★
Tub and Tile Paint Refinishing Kit 17.6oz Bathtub Refinishing Kit White with Tools and Hardener Semi-Gloss White Tub Paint for Bathtub Sink Low Odor and Easy to Use 25-30sq.ft
Xmntdo$23.474.5★
IRONABLE Tub and Tile Paint Refinishing Kit 17oz Bathtub Refinishing Kit with Tools DIY Tub Paint White for Bathtub Shower Kitchen Countertop Porcelain Easy to Cover & Low Odor
IRONABLE$24.394.5★
Specialty Tub and Tile Paint Water-based Tub and Tile Refinishing Kit
Ankita$23.514.2★
DWIL Tub and Tile Paint White Touch Up Paint for Porcelain Scratches Cracks and Spots on Tile Porcelain Repair Kit for Bathtub Sinks Enamel and Toilets 1.5 Fl Oz(White)
DWIL$9.774.1★
What buyers say about bathtub paint
What buyers praise and complain about, mined from review topics.What buyers love
“High quality kit”
“Ease of use”
“Worth the money”
“The paint went on smoothly”
“Works well on chips”
“Durable”
“also there is no odor”
“Instructions were clear”
“as advertised”
“Perfect color”
What buyers complain about
“paint still started peeling in places”
“AWFUL SMELL”
“Don't last”
“Bad quality”
“this is so tiny”
“Did not work”
“Not true to coverage area; looks great”
“Difficult to use”
“It seems to be slightly off color from the others”
“too expensive for what are you getting”
Top return reasons
Common questions
- Is bathtub paint profitable to sell on Amazon United States?
- The niche generates $1.4M/yr across 22 tracked products. 7 of 7 products launched in the last 360 days are still selling. 90-day search growth is -5.1%. Flapen's verdict: Worth a look (58/100).
- How competitive is the bathtub paint niche?
- 11 brands and 75 sellers compete. The top 5 products take 57% of clicks and top 5 brands hold 87% of demand.
- What do buyers complain about in bathtub paint?
- Top complaints mined from reviews: Paint Quality, Smell, Durability. The return rate is 1.9%.
- When does demand for bathtub paint peak?
- Demand is steady year-round — the busiest month runs 1.2× the quietest.
- What does it cost to enter the bathtub paint niche?
- Listings span $9.77–$179.21; the average listing price is $44.12 (sweet spot $15–$100). The average incumbent carries 1,353 reviews — the moat a new listing must climb.