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Bathtub Paint

Maybe

Products sell for $44.12 on average, inside the sweet spot. But demand is soft, at -5.1% this quarter, so Bathtub Paint is a Maybe.

Flapen Score
58
58 / 100
Top 12% of 9,536 Tools & Home Improvement niches · +10 vs the category median of 48
Market size
$1.4M/yr686K searches / yr
90-day growth
-5.1%search demand this quarter
Competition
57%top-5 click share · 11 brands · 75 sellers

Flapen Score

Bathtub Paint against its category

The dotted line is the Tools & Home Improvement average. Past it, Bathtub Paint is stronger. Inside it, weaker.

58Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Bathtub Paint market on Amazon at a glance

Shoppers on Amazon United States searched for Bathtub Paint 686K times last year and spent an estimated $1.4M. The top 5 brands take 87% of clicks. Flapen scores it 58 out of 100, a Maybe.

01 · Demand

4.7% of searches ended in a purchase last week.

Shoppers searched for this 686K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 4.7% of those searches ended in a purchase. Searches in the last 90 days moved -5.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.4M a year.

Searches, last 12 months
686K
Growth, 90 days vs prior 90
-5.1%
Conversion, latest week
4.7%
Market size, estimated
$1.4Ma year
Peak month
January1.2× the quietest month
Top search term
bathtub paint99K searches a year

02 · Price

A sale here is worth $44.12.

Listings sell for $44.12 on average, from $9.77 to $179.21. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 1,250 to 1,500 of them. At $44.12 that is $55K to $66K a year per listing.

Average price
$44.12inside the $15 to $100 sweet spot
Price range
$9.77–$179.21
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
30K–40K
Units per listing a year
1,250–1,500
Revenue per listing a year
$55K–$66K
Returns
1.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

95% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 14.4% of listings are out of stock. The average listing ranks #239 within Paint & Primer. It carries 1,353 reviews at 4.18 stars, so a new listing needs social proof before a better product.

Sponsored listings
95%
Prime listings
100%
Out of stock, average day
14.4%
Average rank
#239in Paint & Primer
Average rating
4.18 starsAmazon United States average 4.42 stars
Average reviews
1,353per listing
Listings tracked
22

04 · Newcomers

Amazon counts 7 of last year's 7 launches as successful.

7 products launched here in the last 12 months. Amazon counts 7 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 56 months on average, so the names here are settling in.

Launched, last 12 months
7
Successful launches
7Amazon's first-year sales bar
Average brand age
56 months

Products

Top Bathtub Paint products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 57% of clicks. Leaders hold, but buyers still shop past them.

$0$142K$284K$426K$568K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

11 rising

Sellers

75

Top-5 brand share

87%

Top 20: 100%

Top-5 click share

57%

Top 20: 98%

Open market

9%

  • DWIL33%
  • Rust-Oleum30%
  • Xmntdo11%
  • Refinished Bath Solutions7%
  • SENVEN5%
  • IRONABLE4%
  • Open — no brand owns it (5 brands, 9%)

Demand

Bathtub Paint search demand

Weekly searches over the year, seasonality beneath. Pick a range.

15K10KSpike '25Prime Day '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.2×

Search terms

Top Bathtub Paint search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • bathtub paint99K/yr
  • tub and tile paint91K/yr
  • tub paint68K/yr
  • bathtub refinishing kit44K/yr
  • tub and tile refinishing kit43K/yr
  • tub refinishing kit30K/yr
  • tub paint for bathtub42K/yr
  • shower paint33K/yr
  • bathtub paint white33K/yr
  • sink paint28K/yr

Reviews and returns

What reviews say buyers love and hate about Bathtub Paint

We read the reviews and the return reasons for every product selling here.

13%of positive reviews mention “Quality-Overall”
17%of negative reviews mention “Paint Quality”
1.9%of orders come back
“paint still started peeling in places”
A buyer, on “Paint Quality”17% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Bathtub Paint questions

Answered from the same tracked data.