Bathtub Paint
MaybeProducts sell for $44.12 on average, inside the sweet spot. But demand is soft, at -5.1% this quarter, so Bathtub Paint is a Maybe.
- Flapen Score
- 58 / 100Top 12% of 9,536 Tools & Home Improvement niches · +10 vs the category median of 4858
- Market size
- $1.4M/yr686K searches / yr
- 90-day growth
- -5.1%search demand this quarter
- Competition
- 57%top-5 click share · 11 brands · 75 sellers
Flapen Score
Bathtub Paint against its category
The dotted line is the Tools & Home Improvement average. Past it, Bathtub Paint is stronger. Inside it, weaker.
Market
The Bathtub Paint market on Amazon at a glance
Shoppers on Amazon United States searched for Bathtub Paint 686K times last year and spent an estimated $1.4M. The top 5 brands take 87% of clicks. Flapen scores it 58 out of 100, a Maybe.
01 · Demand
4.7% of searches ended in a purchase last week.
Shoppers searched for this 686K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 4.7% of those searches ended in a purchase. Searches in the last 90 days moved -5.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.4M a year.
- Searches, last 12 months
- 686K
- Growth, 90 days vs prior 90
- -5.1%
- Conversion, latest week
- 4.7%
- Market size, estimated
- $1.4Ma year
- Peak month
- January1.2× the quietest month
- Top search term
- bathtub paint99K searches a year
02 · Price
A sale here is worth $44.12.
Listings sell for $44.12 on average, from $9.77 to $179.21. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 1,250 to 1,500 of them. At $44.12 that is $55K to $66K a year per listing.
- Average price
- $44.12inside the $15 to $100 sweet spot
- Price range
- $9.77–$179.21
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 30K–40K
- Units per listing a year
- 1,250–1,500
- Revenue per listing a year
- $55K–$66K
- Returns
- 1.9%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads.
95% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 14.4% of listings are out of stock. The average listing ranks #239 within Paint & Primer. It carries 1,353 reviews at 4.18 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 95%
- Prime listings
- 100%
- Out of stock, average day
- 14.4%
- Average rank
- #239in Paint & Primer
- Average rating
- 4.18 starsAmazon United States average 4.42 stars
- Average reviews
- 1,353per listing
- Listings tracked
- 22
04 · Newcomers
Amazon counts 7 of last year's 7 launches as successful.
7 products launched here in the last 12 months. Amazon counts 7 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 56 months on average, so the names here are settling in.
- Launched, last 12 months
- 7
- Successful launches
- 7Amazon's first-year sales bar
- Average brand age
- 56 months
Products
Top Bathtub Paint products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Tub & Tile Touch Up Gloss White Paint Kit
- Price
- $37.93
- Rating
- 4.3/5
- Reviews
- 2,252
- Age
- 3y ago

DWIL Tile Paint Tub and Tile Refinishing Kit with Tools Water-based Bathtub Paint - Low Odor Easy to Use 25-30sq.ft 16.5oz Semi-Gloss White
- Price
- $34.31
- Rating
- 4.2/5
- Reviews
- 1,555
- Age
- 3y ago

Tub and Tile Paint Refinishing Kit 17.6oz Bathtub Refinishing Kit White with Tools and Hardener Semi-Gloss White Tub Paint for Bathtub Sink Low Odor and Easy to Use 25-30sq.ft
- Price
- $23.47
- Rating
- 4.5/5
- Reviews
- 1,035
- Age
- 6mo ago

Rust-Oleum Tub & Tile Gloss White Spray Paint
- Price
- $17.02
- Rating
- 4.0/5
- Reviews
- 7,009
- Age
- 11y ago

DWIL Tub and Tile Refinishing Kit Quick-Dry Tile Paint for Wall & Floor Sink Bathtub Paint for Bathroom Kitchen Toilets Water Based Semi-Gloss White 50-55sq.ft 33oz
- Price
- $41.35
- Rating
- 4.3/5
- Reviews
- 491
- Age
- 2y ago
Trending
90-day click momentum
XmntdoTub and Tile Paint Refinishing Kit 33oz Tub Paint for Bathtub Semi-Gloss Bathtub Refinishing Kit White for Bathroom Shower Sink Porcelain 50-55sq.ft
- Price
- $32.77
- Rating
- 4.5/5
- Reviews
- 1,035
- Age
- 6mo ago

Tub and Tile Paint Refinishing Kit 17.6oz Bathtub Refinishing Kit White with Tools and Hardener Semi-Gloss White Tub Paint for Bathtub Sink Low Odor and Easy to Use 25-30sq.ft
- Price
- $23.47
- Rating
- 4.5/5
- Reviews
- 1,035
- Age
- 6mo ago

IRONABLE Tub and Tile Paint Refinishing Kit 17oz Bathtub Refinishing Kit with Tools DIY Tub Paint White for Bathtub Shower Kitchen Countertop Porcelain Easy to Cover & Low Odor
- Price
- $24.39
- Rating
- 4.5/5
- Reviews
- 1,003
- Age
- 9mo ago

Specialty Tub and Tile Paint Water-based Tub and Tile Refinishing Kit
- Price
- $23.51
- Rating
- 4.2/5
- Reviews
- 20
- Age
- 7mo ago

DWIL Tub and Tile Paint White Touch Up Paint for Porcelain Scratches Cracks and Spots on Tile Porcelain Repair Kit for Bathtub Sinks Enamel and Toilets 1.5 Fl Oz(White)
- Price
- $9.77
- Rating
- 4.1/5
- Reviews
- 617
- Age
- 2y ago
Newest
by launch date
Ekopel Roll On Tub Cast Bathtub Refinishing Kit Primer + Top Coat Included DIY Bathtub & Tile Reglazing Kit for Porcelain Fiberglass & Cast Iron Bright White Gloss Low Odor Made In The USA Tub Paint (1 Pack Standard Bathtub)
- Price
- $110.39
- Rating
- 4.0/5
- Reviews
- 96
- Age
- 6mo ago

Tub and Tile Paint Refinishing Kit 17.6oz Bathtub Refinishing Kit White with Tools and Hardener Semi-Gloss White Tub Paint for Bathtub Sink Low Odor and Easy to Use 25-30sq.ft
- Price
- $23.47
- Rating
- 4.5/5
- Reviews
- 1,035
- Age
- 6mo ago

XmntdoTub and Tile Paint Refinishing Kit 33oz Tub Paint for Bathtub Semi-Gloss Bathtub Refinishing Kit White for Bathroom Shower Sink Porcelain 50-55sq.ft
- Price
- $32.77
- Rating
- 4.5/5
- Reviews
- 1,035
- Age
- 6mo ago

17 oz White Tub and Tile Paint Semi-Gloss Refinishing Kit
- Price
- $22.34
- Rating
- 3.5/5
- Reviews
- 17
- Age
- 6mo ago

Specialty Tub and Tile Paint Water-based Tub and Tile Refinishing Kit
- Price
- $23.51
- Rating
- 4.2/5
- Reviews
- 20
- Age
- 7mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take 57% of clicks. Leaders hold, but buyers still shop past them.
Brands
11 rising
Sellers
75
Top-5 brand share
87%
Top 20: 100%
Top-5 click share
57%
Top 20: 98%
Open market
9%
- DWIL33%
- Rust-Oleum30%
- Xmntdo11%
- Refinished Bath Solutions7%
- SENVEN5%
- IRONABLE4%
- Open — no brand owns it (5 brands, 9%)
Demand
Bathtub Paint search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.2×
Search terms
Top Bathtub Paint search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- bathtub paint99K/yr
- tub and tile paint91K/yr
- tub paint68K/yr
- bathtub refinishing kit44K/yr
- tub and tile refinishing kit43K/yr
- tub refinishing kit30K/yr
- tub paint for bathtub42K/yr
- shower paint33K/yr
- bathtub paint white33K/yr
- sink paint28K/yr
Reviews and returns
What reviews say buyers love and hate about Bathtub Paint
We read the reviews and the return reasons for every product selling here.
“paint still started peeling in places”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Bathtub Paint questions
Answered from the same tracked data.









