Bathtub
MaybeShoppers spend an estimated $4.3M a year here. But buyers convert on only 0.7% of searches, so Bathtub is a Maybe.
- Flapen Score
- 58 / 100Top 12% of 9,536 Tools & Home Improvement niches · +10 vs the category median of 4858
- Market size
- $4.3M/yr3.3M searches / yr
- 90-day growth
- -1.8%search demand this quarter
- Competition
- 26%top-5 click share · 56 brands · 70 sellers
Flapen Score
Bathtub against its category
The dotted line is the Tools & Home Improvement average. Past it, Bathtub is stronger. Inside it, weaker.
Market
The Bathtub market on Amazon at a glance
Shoppers on Amazon United States searched for Bathtub 3.3M times last year and spent an estimated $4.3M. The top 5 brands take 36% of clicks. Flapen scores it 58 out of 100, a Maybe.
01 · Demand
An estimated 0.7% of those searches ended in a purchase.
Shoppers searched for this 3.3M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.7% of those searches ended in a purchase. Searches in the last 90 days moved -1.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $4.3M a year.
- Searches, last 12 months
- 3.3M
- Growth, 90 days vs prior 90
- -1.8%
- Conversion, latest week
- 0.7%
- Market size, estimated
- $4.3Ma year
- Peak month
- February1.2× the quietest month
- Top search term
- portable bathtub495K searches a year
02 · Price
A sale here is worth $177.51.
Listings sell for $177.51 on average, from $12.46 to $853.07. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 100 to 250 of them. At $177.51 that is $18K to $44K a year per listing.
- Average price
- $177.51above the $15 to $100 sweet spot
- Price range
- $12.46–$853.07
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 15K–20K
- Units per listing a year
- 100–250
- Revenue per listing a year
- $18K–$44K
- Returns
- 4.5%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
89% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 11.2% of listings are out of stock. The average listing ranks #170 within Bathroom Fixtures. It carries 1,109 reviews at 4.32 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 89%
- Prime listings
- 96%
- Out of stock, average day
- 11.2%
- Average rank
- #170in Bathroom Fixtures
- Average rating
- 4.32 starsAmazon United States average 4.42 stars
- Average reviews
- 1,109per listing
- Listings tracked
- 91
04 · Newcomers
30 of last year's 43 launches cleared the first-year sales bar.
43 products launched here in the last 12 months. 30 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 39 months on average, so the names here are settling in.
- Launched, last 12 months
- 43
- Successful launches
- 30Amazon's first-year sales bar
- Average brand age
- 39 months
Products
Top Bathtub products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 27, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Portable Bathtub Foldable Bathtub for Adults Separate Family Bathroom SPA Therapy Tub for Shower Stall Soaking Hot SPA and Ice Bath Tub 45.3x23.6x19.7
- Price
- $47.46
- Rating
- 4.1/5
- Reviews
- 329
- Age
- 3y ago

Portable Bathtub for Adult- Extra Large 56 Foldable Collapsible tub. Ergonomically Designed for the Ultimate Relaxing Soaking Bath Ice Bath. Ideal for Small Spaces Quick Effortless Folding Bathtub
- Price
- $235.48
- Rating
- 4.4/5
- Reviews
- 660
- Age
- 4y ago

Ingenuity Tuckaway Toddler Folding Tub Converts Shower to Tub Folds to Store Easy to Clean No Assembly Required Portable Baby Bathtub for Travel 12M-5Y Green
- Price
- $31.48
- Rating
- 4.4/5
- Reviews
- 1,190
- Age
- 1y ago

Portable Bathtub for Adult Foldable Soaking Bathtub for Hot SPA&Ice Bath Foldable Small Bathtub collapsible bathtub for Bathing 6-layer Insulated portable tub Space-Saving (black 25.9X31.5 IN)
- Price
- $57.78
- Rating
- 4.1/5
- Reviews
- 150
- Age
- 7mo ago

CO-Z Inflatable Bathtub with Electric Air Pump and Bath Pillow Headrest Portable Blow Up Bath Tub for Adults Outdoor & Indoor Freestanding Foldable Spa Tub with Cover Drainage Cup Holder Brown
- Price
- $57.13
- Rating
- 4.1/5
- Reviews
- 3,985
- Age
- 5y ago
Trending
estimated 90-day click momentum
STARBRILLIANT Portable Bathtub for Adults Foldable Bathtub 31.5L x 26Without Installation with Bottom Cotton Clip Cold Plunge Tub Suitable for Bathing Space-Saving (Black L)
- Price
- $39.43
- Rating
- 4.8/5
- Reviews
- 20
- Age
- 1y ago

Portable Bathtub for Adult Foldable Soaking Bathtub for Hot SPA&Ice Bath Foldable Small Bathtub collapsible bathtub for Bathing 6-layer Insulated portable tub Space-Saving (black 41.3X26.6 IN)
- Price
- $81.72
- Rating
- 4.1/5
- Reviews
- 150
- Age
- 6mo ago

Baby Bathtub for 6M-3Y Toddler Baby Shower Gifts & Registry Search for Boys Girls Collapsible & Portable Bathtub for Beach Vacation Travel Bath Essentials for Toddler Newborn Kids
- Price
- $20.92
- Rating
- 4.8/5
- Reviews
- 57
- Age
- 8mo ago

Portable Bathtub for Adult Foldable Soaking Bathtub for Hot SPA&Ice Bath Foldable Small Bathtub collapsible bathtub for Bathing 6-layer Insulated portable tub Space-Saving (black 25.9X31.5 IN)
- Price
- $57.78
- Rating
- 4.1/5
- Reviews
- 150
- Age
- 7mo ago

Portable Bathtub for Adult Foldable Soaking Bathtub for Hot SPA&Ice Bath Foldable Small Bathtub collapsible bathtub for Bathing 6-layer Insulated portable tub Space-Saving (Lotus 27.5X26.6 IN)
- Price
- $49.28
- Rating
- 4.1/5
- Reviews
- 150
- Age
- 5mo ago
Newest
by launch date
Portable Bathtub for Adult Foldable Soaking Bathtub for Hot SPA&Ice Bath Foldable Small Bathtub collapsible bathtub for Bathing 6-layer Insulated portable tub Space-Saving (Lotus 27.5X26.6 IN)
- Price
- $49.28
- Rating
- 4.1/5
- Reviews
- 150
- Age
- 5mo ago

Portable Bathtub for Adult Foldable Soaking Bathtub for Hot SPA&Ice Bath Foldable Small Bathtub collapsible bathtub for Bathing 6-layer Insulated portable tub Space-Saving (black 41.3X26.6 IN)
- Price
- $81.72
- Rating
- 4.1/5
- Reviews
- 150
- Age
- 6mo ago

Portable Bathtub for Adult Foldable Soaking Bathtub for Hot SPA&Ice Bath Foldable Small Bathtub collapsible bathtub for Bathing 6-layer Insulated portable tub Space-Saving (black 25.9X31.5 IN)
- Price
- $57.78
- Rating
- 4.1/5
- Reviews
- 150
- Age
- 7mo ago

Baby Bathtub for 6M-3Y Toddler Baby Shower Gifts & Registry Search for Boys Girls Collapsible & Portable Bathtub for Beach Vacation Travel Bath Essentials for Toddler Newborn Kids
- Price
- $20.92
- Rating
- 4.8/5
- Reviews
- 57
- Age
- 8mo ago

Portable Foldable Bathtub for Adults 47Lx22Wx20H Pink
- Price
- $58.98
- Rating
- 4.1/5
- Reviews
- 134
- Age
- 9mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 26% of clicks, no more. An open shelf where new products get seen.
Brands
56 rising
Sellers
70
Est. top-5 brand share
36%
Top 20: 76%
Est. top-5 click share
26%
Top 20: 59%
Open market
59%
- Generic11%
- LOMOTIVE6%
- CO-Z6%
- Onebook6%
- ELDERFLOWER & BERRIES6%
- STARBRILLIANT5%
Demand
Bathtub search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.2×
Search terms
Top Bathtub search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- portable bathtub495K/yr
- bathtub535K/yr
- tub320K/yr
- bath tub295K/yr
- portable bathtub adult197K/yr
- foldable bathtub113K/yr
- inflatable bathtub210K/yr
- portable tub130K/yr
- inflatable tub120K/yr
- soaking tub112K/yr
Reviews and returns
What reviews say buyers love and hate about Bathtub
We read the reviews and the return reasons for every product selling here.
“Little small”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Bathtub questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









