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Bathtub

Maybe

Shoppers spend $4.3M a year here. But buyers convert on only 0.7% of searches, so Bathtub is a Maybe.

Flapen Score
58
58 / 100
Top 12% of 9,536 Tools & Home Improvement niches · +10 vs the category median of 48
Market size
$4.3M/yr3.3M searches / yr
90-day growth
-1.8%search demand this quarter
Competition
26%top-5 click share · 56 brands · 70 sellers

Flapen Score

Bathtub against its category

The dotted line is the Tools & Home Improvement average. Past it, Bathtub is stronger. Inside it, weaker.

58Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Bathtub market on Amazon at a glance

Shoppers on Amazon United States searched for Bathtub 3.3M times last year and spent an estimated $4.3M. The top 5 brands take 36% of clicks. Flapen scores it 58 out of 100, a Maybe.

01 · Demand

0.7% of searches ended in a purchase last week.

Shoppers searched for this 3.3M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 0.7% of those searches ended in a purchase. Searches in the last 90 days moved -1.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $4.3M a year.

Searches, last 12 months
3.3M
Growth, 90 days vs prior 90
-1.8%
Conversion, latest week
0.7%
Market size, estimated
$4.3Ma year
Peak month
February1.2× the quietest month
Top search term
portable bathtub495K searches a year

02 · Price

A sale here is worth $177.51.

Listings sell for $177.51 on average, from $12.46 to $853.07. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 100 to 250 of them. At $177.51 that is $18K to $44K a year per listing.

Average price
$177.51above the $15 to $100 sweet spot
Price range
$12.46–$853.07
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
15K–20K
Units per listing a year
100–250
Revenue per listing a year
$18K–$44K
Returns
4.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

89% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 11.2% of listings are out of stock. The average listing ranks #170 within Bathroom Fixtures. It carries 1,109 reviews at 4.32 stars, so a new listing needs social proof before a better product.

Sponsored listings
89%
Prime listings
96%
Out of stock, average day
11.2%
Average rank
#170in Bathroom Fixtures
Average rating
4.32 starsAmazon United States average 4.42 stars
Average reviews
1,109per listing
Listings tracked
91

04 · Newcomers

Amazon counts 30 of last year's 43 launches as successful.

43 products launched here in the last 12 months. Amazon counts 30 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months
43
Successful launches
30Amazon's first-year sales bar
Average brand age
39 months

Products

Top Bathtub products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 26% of clicks. An open shelf where new products get seen.

$0$85K$171K$256K$342K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

56 rising

Sellers

70

Top-5 brand share

36%

Top 20: 76%

Top-5 click share

26%

Top 20: 59%

Open market

59%

  • Generic11%
  • LOMOTIVE6%
  • CO-Z6%
  • Onebook6%
  • ELDERFLOWER & BERRIES6%
  • STARBRILLIANT5%

Demand

Bathtub search demand

Weekly searches over the year, seasonality beneath. Pick a range.

80K60KPrime Day '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.2×

Search terms

Top Bathtub search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • portable bathtub495K/yr
  • bathtub535K/yr
  • tub320K/yr
  • bath tub295K/yr
  • portable bathtub adult197K/yr
  • foldable bathtub113K/yr
  • inflatable bathtub210K/yr
  • portable tub130K/yr
  • inflatable tub120K/yr
  • soaking tub112K/yr

Reviews and returns

What reviews say buyers love and hate about Bathtub

We read the reviews and the return reasons for every product selling here.

12%of positive reviews mention “Size-Overall”
10%of negative reviews mention “Size-Overall”
4.5%of orders come back
“Little small”
A buyer, on “Size-Overall”10% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Bathtub questions

Answered from the same tracked data.