Is bathroom wall exhaust fan profitable to sell on Amazon United States?

The niche generates $153K/yr across 26 tracked products. 3 of 6 products launched in the last 360 days are still selling. 90-day search growth is +10.3%. Flapen's verdict: Worth a look (50/100).

How competitive is the bathroom wall exhaust fan niche?

16 brands and 87 sellers compete. The top 5 products take 54% of clicks and top 5 brands hold 69% of demand.

What do buyers complain about in bathroom wall exhaust fan?

Top complaints mined from reviews: Noise Level, Durability, Quality-Overall. The return rate is 5.3% — above our launch gate.

When does demand for bathroom wall exhaust fan peak?

Demand is steady year-round — the busiest month runs 1.5× the quietest.

What does it cost to enter the bathroom wall exhaust fan niche?

Listings span $21.47–$119.33; the average listing price is $54.26 (sweet spot $15–$100). The average incumbent carries 425 reviews — the moat a new listing must climb.

bathroom wall exhaust fan

Worth a look

Shows a sweet-spot price point ($54.26 avg), but high returns (5.3%) keeps it on the watch list.

Avg price

Great$54.26

avg listing price — sweet spot $15–$100

Review moat

Great425.35

avg incumbent reviews — the moat a new listing must climb

Price range

Great$21.47–$119.33

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Good4.3★

avg incumbent rating — lower means beatable quality

Brand share

Good69%

top-5 brand share — brands hold most of the demand

Competition

Good54%

top-5 click share — leaders hold, buyers still browse

Growth

Okay+10.3%

90-day search growth — must beat 0% to launch

Conversion

Okay2.9%

search→purchase rate — share of searches ending in a sale

Market size

Okay$153K

$153K/yr · 99K searches

Returns

Bad5.3%

return rate — above 5% kills the launch gate

Signals High Returns High Price

According to Flapen's Amazon United States niche tracking, bathroom wall exhaust fan is a $153K/yr Amazon United States market (99K searches/yr). The top 5 brands hold 69% of demand. Verdict: Worth a look — 50/100.

Data updated Jul 27, 2026 · scored weekly · How we score niches

bathroom wall exhaust fan market data

Units sold / yr: 2K–2K; avg 0–100/product
Revenue / yr: $81K–$109K; units × avg price
Conversion rate: 2.9%
Avg BSR: #244
Page quality: 0%
Prime: 100%
Sponsored: 88%
Out of stock: 7.7%
Avg brand age: 34 months
Avg seller age: 168 days

Competition & brand share

The top 5 products take 54% of clicks — established leaders, but buyers still shop beyond them.

Brands

16 falling

Sellers

Top-5 brand share

69%

Top 20: 100%

Top-5 click share

54%

Top 20: 92%

Open market

26%

Broan-NuTone22%
Quini22%
Zeyzer9%
Hehou8%
EJVFN7%
XABJU5%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +10.3% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.5×

Open Trend

Top bathroom wall exhaust fan search terms

bathroom wall exhaust fan19K/yr +9.4%1.4% conv.
wall mount bathroom exhaust fan14K/yr +1.3%1.4% conv.
bathroom wall fan10K/yr +62.0%1.2% conv.
wall mounted bathroom exhaust fan7K/yr +22.9%1.3% conv.
wall mount bathroom fan7K/yr +28.6%0.8% conv.
through the wall exhaust fan6K/yr +19.5%1.7% conv.
wall exhaust fan bathroom7K/yr -11.8%1.9% conv.
through wall bathroom exhaust fan4K/yr +20.2%2.1% conv.
wall mount exhaust fan bathroom5K/yr -4.1%1.8% conv.
wall mounted bathroom fan4K/yr +22.8%0.6% conv.

All search terms

Top bathroom wall exhaust fan products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Quini 512M 6-inch Through Wall Exhaust Fan 80 CFM 4.0 Sones Bathroom Wall Exhaust Fan Kitchen Ventilation Fan 6-inch Diameter Vent Retractable Duct One-Year Warranty

Quini$55.744.6★143 rev

Broan-NuTone 509 Through-the-Wall Ventilation Fan White Cover 200 CFM 8.5 Sones 8

Broan-NuTone$101.284.4★1,031 rev

Zeyzer Exhaust Fan 110 CFM 1.0 Sones 5.9 Duct White Square Quiet Powerful Ceiling or Wall-Mount Ventilation Fan for Bathroom/Corridor/Office/Laundry Room/Shop

Zeyzer$43.064.1★475 rev

EJVFN 512M Bathroom Exhaust Fan 6 Inch Wall Mounted Kitchen Exhaust Fan with White Grille 80 CFM 4.0 Sones 15-Inch Retractable Duct Garage Fan Bathroom Fan Attic Fan

EJVFN$55.324.8★37 rev

Broan-NuTone 512M Through-the-Wall Ventilation Fan White Cover 6-Inch 70 CFM 6.0 Sones

Broan-NuTone$59.094.4★1,484 rev

Newest

by launch date

LYLKCH Through Wall Exhaust Fan Bathroom Wall Exhaust Fan Kitchen Exhaust Fan 200 CFM High Airflow White Cover Aluminum Filter 8.5 Sones 8 Inch Fits Walls 5 to 10 Thick Model 509

LYLKCH$103.670 rev

3mo ago

XABJU 512M 6-Inch Through Wall Exhaust Fan 80 CFM High Airflow & Quiet 4.0 Sones Operation Bathroom Exhaust Fan & Wall Vent Fan | Retractable Duct for Efficient Venting with Aluminum Grease Filter

XABJU$55.4415 rev

8mo ago

EINTTAX 4 Inch Wall Mount Bathroom Exhaust Fan 56 CFM Plug in Wall Exhaust Fan Quiet Bathroom Window Fan with Backdraft Damper for Kitchen Garage Office Grow Tent 12W White (No Timer)

EINTTAX$28.7413 rev

8mo ago

EJVFN 512M Bathroom Exhaust Fan 6 Inch Wall Mounted Kitchen Exhaust Fan with White Grille 80 CFM 4.0 Sones 15-Inch Retractable Duct Garage Fan Bathroom Fan Attic Fan

EJVFN$55.3237 rev

11mo ago

512M 6 Inch Through-the-Wall Exhaust Fan with White Grille 80 CFM 4.0 Sone 16-Inch Retractable Duct Household Ventilation Fan for Attic Garage Kitchen and Bathroom Exhaust Fan Bathroom Vent Fan

VTNPQ$55.6134 rev

11mo ago

What buyers say about bathroom wall exhaust fan

What buyers praise and complain about, mined from review topics.

What buyers love

Noise Level22%

“No noise”

Assembly/Installation18%

“easy setup for really good price”

Value For Money8%

“Good value”

Quality-Overall6%

“Great quality”

Strength6%

“sturdy”

Size-Overall4%

“Perfect fit”

Advertised Vs Actual Product4%

“Exactly what I wanted”

Remote Control3%

“The remote is handy to have”

Ease Of Use3%

“Super easy to use”

Efficiency2%

“Oscillating works great”

What buyers complain about

Noise Level16%

“Make an annoying rattle”

Durability9%

“Ran for about 2 hours”

Quality-Overall7%

“Trash”

Functionality-Overall7%

“Didn't work”

Assembly/Installation6%

“This was a hard one to snap together at assembly”

Size-Overall4%

“This fan it's small”

Advertised Vs Actual Product3%

“Not clear specifications”

Charging3%

“like a broken iPhone charger”

Instructions/User Manual/Troubleshooting2%

“the instructions aren't great”

Socket/Port/Plug2%

“Got it and USC port inside the fan is broken”

Top return reasons

Size-Overall59%

Functionality-Overall7%

Advertised Vs Actual Product6%

Defective Material/Parts5%

Assembly/Installation4%

Noise Level3%

Compatibility-Overall3%

Value For Money2%

Mounting1%

Product Condition1%

Common questions

Is bathroom wall exhaust fan profitable to sell on Amazon United States?: The niche generates $153K/yr across 26 tracked products. 3 of 6 products launched in the last 360 days are still selling. 90-day search growth is +10.3%. Flapen's verdict: Worth a look (50/100).
How competitive is the bathroom wall exhaust fan niche?: 16 brands and 87 sellers compete. The top 5 products take 54% of clicks and top 5 brands hold 69% of demand.
What do buyers complain about in bathroom wall exhaust fan?: Top complaints mined from reviews: Noise Level, Durability, Quality-Overall. The return rate is 5.3% — above our launch gate.
When does demand for bathroom wall exhaust fan peak?: Demand is steady year-round — the busiest month runs 1.5× the quietest.
What does it cost to enter the bathroom wall exhaust fan niche?: Listings span $21.47–$119.33; the average listing price is $54.26 (sweet spot $15–$100). The average incumbent carries 425 reviews — the moat a new listing must climb.