Bathroom Hardware
FailDemand is soft, at -39.7% this quarter, so Bathroom Hardware is a Fail.
- Flapen Score
- 43 / 100Ranks 6,589 of 9,536 Tools & Home Improvement niches · −5 vs the category median of 4843
- Market size
- $92K/yr115K searches / yr
- 90-day growth
- -39.7%search demand this quarter
- Competition
- 50%top-5 click share · 21 brands · 60 sellers
Flapen Score
Bathroom Hardware against its category
The dotted line is the Tools & Home Improvement average. Past it, Bathroom Hardware is stronger. Inside it, weaker.
Market
The Bathroom Hardware market on Amazon at a glance
Shoppers on Amazon United States searched for Bathroom Hardware 115K times last year and spent an estimated $92K. The top 5 brands take 60% of clicks. Demand peaks in Mar–Apr. Flapen scores it 43 out of 100, a Fail.
01 · Demand
3.6% of searches ended in a purchase last week.
Shoppers searched for this 115K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 3.6% of those searches ended in a purchase. Searches in the last 90 days moved -39.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $92K a year.
- Searches, last 12 months
- 115K
- Growth, 90 days vs prior 90
- -39.7%
- Conversion, latest week
- 3.6%
- Market size, estimated
- $92Ka year
- Peak month
- March1.8× the quietest month
- Top search term
- towel rack brushed nickel23K searches a year
02 · Price
A sale here is worth $22.26.
Listings sell for $22.26 on average, from $7.98 to $48.77. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At $22.26 that is $2K to $6K a year per listing.
- Average price
- $22.26inside the $15 to $100 sweet spot
- Price range
- $7.98–$48.77
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 3K–4K
- Units per listing a year
- 100–250
- Revenue per listing a year
- $2K–$6K
- Returns
- 4.3%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
90% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #55 within Bathroom Hardware. It carries 1,630 reviews at 4.56 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 90%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #55in Bathroom Hardware
- Average rating
- 4.56 starsAmazon United States average 4.42 stars
- Average reviews
- 1,630per listing
- Listings tracked
- 31
04 · Newcomers
Amazon counts 3 of last year's 3 launches as successful.
3 products launched here in the last 12 months. Amazon counts 3 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 40 months on average, so the names here are settling in.
- Launched, last 12 months
- 3
- Successful launches
- 3Amazon's first-year sales bar
- Average brand age
- 40 months
Products
Top Bathroom Hardware products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Brushed Nickel Bathroom Hardware Accessories Set 5 Pcs
- Price
- $32.39
- Rating
- 4.8/5
- Reviews
- 64
- Age
- 1y ago

Powools Matte Black Towel Rack for Bathroom - 24 Rustproof Towel Holder Sturdy Towel Bar Wall Mounted Space-Saving Towel Hanger Bathroom Accessories Home Decor Apparment Essentials
- Price
- $7.98
- Rating
- 4.6/5
- Reviews
- 2,537
- Age
- 2y ago

USHOWER Brushed Nickel Towel Bar 24-Inch Towel Rack for Bathroom Wall Mounted Thicken SUS304 Stainless Steel Towel Rod Modern Home Decor (Total Length 26-Inch)
- Price
- $20.76
- Rating
- 4.6/5
- Reviews
- 2,458
- Age
- 3y ago

USHOWER Matte Black Towel Bar 24-Inch Towel Rack for Bathroom Wall Mounted Thicken SUS304 Stainless Steel Towel Rod Modern Home Decor (Total Length 26-Inch)
- Price
- $20.66
- Rating
- 4.6/5
- Reviews
- 2,458
- Age
- 3y ago

Moen Preston Brushed Nickel 24-Inch Single Wall Mounted Bathroom Towel Bar DN8424BN
- Price
- $19.74
- Rating
- 4.7/5
- Reviews
- 3,881
- Age
- 19y ago
Trending
90-day click momentum
JOPOFI Towel Bar - 23.6 Inch Bathroom Towel Holder - Matte Black
- Price
- $22.76
- Rating
- 4.9/5
- Reviews
- 32
- Age
- 3mo ago

Luxbaro Matte Black Towel Bar 24 Inch Square Base Thicken Towel Rack for Bathroom Wall SUS304 Stainless Steel Towel Rod Modern Home Decor (Total Length 26-Inch)
- Price
- $15.61
- Rating
- 4.4/5
- Reviews
- 62
- Age
- 1y ago

Bubxo Brushed Nickel Towel Bar 24 Inch Bathroom Towel Rack Towel Holder Wall Mounted Thicken SUS304 Stainless Steel Towel Rod Modern Home Decor (Total Length 26 Inch)
- Price
- $11.80
- Rating
- 4.4/5
- Reviews
- 363
- Age
- 8mo ago

KLJKPA Brushed Nickel Bathroom Accessories Set 4 PCS Bathroom Hardware Set
- Price
- $21.58
- Rating
- 4.5/5
- Reviews
- 2,086
- Age
- 2y ago

Moen Preston Brushed Nickel 24-Inch Single Wall Mounted Bathroom Towel Bar DN8424BN
- Price
- $19.74
- Rating
- 4.7/5
- Reviews
- 3,881
- Age
- 19y ago
Newest
by launch date
JOPOFI Towel Bar - 23.6 Inch Bathroom Towel Holder - Matte Black
- Price
- $22.76
- Rating
- 4.9/5
- Reviews
- 32
- Age
- 3mo ago

Bubxo Brushed Nickel Towel Bar 24 Inch Bathroom Towel Rack Towel Holder Wall Mounted Thicken SUS304 Stainless Steel Towel Rod Modern Home Decor (Total Length 26 Inch)
- Price
- $11.80
- Rating
- 4.4/5
- Reviews
- 363
- Age
- 8mo ago

JOPOFI 5 Piece Towel Bar Set - 15.7Inch Bathroom Towel Holder - Matte Black
- Price
- $24.98
- Rating
- 4.3/5
- Reviews
- 294
- Age
- 9mo ago

Brushed Nickel Bathroom Hardware Accessories Set 5 Pcs
- Price
- $32.39
- Rating
- 4.8/5
- Reviews
- 64
- Age
- 1y ago

MKO Towel Bar for Bathroom 24 Hand Towel Holder Rod with Metal Black Towel Racks for Bathroom Hanger Wall Mounted for Home Essentials 2 Pack
- Price
- $18.29
- Rating
- 4.6/5
- Reviews
- 268
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 50% of clicks. Leaders hold, but buyers still shop past them.
Brands
21 falling
Sellers
60
Top-5 brand share
60%
Top 20: 100%
Top-5 click share
50%
Top 20: 85%
Open market
35%
- HOMEMYSTIQUE22%
- USHOWER14%
- Moen10%
- Powools7%
- KLJKPA7%
- Bubxo6%
Demand
Bathroom Hardware search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Mar, Apr · busiest ÷ quietest = 1.8×
Search terms
Top Bathroom Hardware search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- towel rack brushed nickel23K/yr
- matte black towel rack12K/yr
- brushed nickel towel racks for bathroom18K/yr
- black bathroom towel bar14K/yr
- towel rail10K/yr
- black towel bars9K/yr
- 24 inch towel rack6K/yr
- bath towel rod5K/yr
- bathroom towel rack brushed nickel5K/yr
- towel bar holder4K/yr
Reviews and returns
What reviews say buyers love and hate about Bathroom Hardware
We read the reviews and the return reasons for every product selling here.
“Cheaply made”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
15 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Bathroom Hardware questions
Answered from the same tracked data.









