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Bathroom Hardware

Fail

Demand is soft, at -39.7% this quarter, so Bathroom Hardware is a Fail.

Flapen Score
43
43 / 100
Ranks 6,589 of 9,536 Tools & Home Improvement niches · −5 vs the category median of 48
Market size
$92K/yr115K searches / yr
90-day growth
-39.7%search demand this quarter
Competition
50%top-5 click share · 21 brands · 60 sellers

Flapen Score

Bathroom Hardware against its category

The dotted line is the Tools & Home Improvement average. Past it, Bathroom Hardware is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Bathroom Hardware market on Amazon at a glance

Shoppers on Amazon United States searched for Bathroom Hardware 115K times last year and spent an estimated $92K. The top 5 brands take 60% of clicks. Demand peaks in Mar–Apr. Flapen scores it 43 out of 100, a Fail.

01 · Demand

3.6% of searches ended in a purchase last week.

Shoppers searched for this 115K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 3.6% of those searches ended in a purchase. Searches in the last 90 days moved -39.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $92K a year.

Searches, last 12 months
115K
Growth, 90 days vs prior 90
-39.7%
Conversion, latest week
3.6%
Market size, estimated
$92Ka year
Peak month
March1.8× the quietest month
Top search term
towel rack brushed nickel23K searches a year

02 · Price

A sale here is worth $22.26.

Listings sell for $22.26 on average, from $7.98 to $48.77. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At $22.26 that is $2K to $6K a year per listing.

Average price
$22.26inside the $15 to $100 sweet spot
Price range
$7.98–$48.77
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–4K
Units per listing a year
100–250
Revenue per listing a year
$2K–$6K
Returns
4.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

90% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #55 within Bathroom Hardware. It carries 1,630 reviews at 4.56 stars, so a new listing needs social proof before a better product.

Sponsored listings
90%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#55in Bathroom Hardware
Average rating
4.56 starsAmazon United States average 4.42 stars
Average reviews
1,630per listing
Listings tracked
31

04 · Newcomers

Amazon counts 3 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 3 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
3Amazon's first-year sales bar
Average brand age
40 months

Products

Top Bathroom Hardware products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 50% of clicks. Leaders hold, but buyers still shop past them.

$0$9K$18K$28K$37K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

21 falling

Sellers

60

Top-5 brand share

60%

Top 20: 100%

Top-5 click share

50%

Top 20: 85%

Open market

35%

  • HOMEMYSTIQUE22%
  • USHOWER14%
  • Moen10%
  • Powools7%
  • KLJKPA7%
  • Bubxo6%

Demand

Bathroom Hardware search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KPrime Day '25Spike '25Spike '26SepDecMarJunAugNovMar

Peak months: Mar, Apr · busiest ÷ quietest = 1.8×

Search terms

Top Bathroom Hardware search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • towel rack brushed nickel23K/yr
  • matte black towel rack12K/yr
  • brushed nickel towel racks for bathroom18K/yr
  • black bathroom towel bar14K/yr
  • towel rail10K/yr
  • black towel bars9K/yr
  • 24 inch towel rack6K/yr
  • bath towel rod5K/yr
  • bathroom towel rack brushed nickel5K/yr
  • towel bar holder4K/yr

Reviews and returns

What reviews say buyers love and hate about Bathroom Hardware

We read the reviews and the return reasons for every product selling here.

23%of positive reviews mention “Assembly/Installation”
22%of negative reviews mention “Quality-Overall”
4.3%of orders come back
“Cheaply made”
A buyer, on “Quality-Overall”22% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Bathroom Hardware questions

Answered from the same tracked data.