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Bathroom Fixtures Brushed Nickel

Fail

Buyers convert on only 1.1% of searches, so Bathroom Fixtures Brushed Nickel is a Fail.

Flapen Score
47
47 / 100
Ranks 4,985 of 9,536 Tools & Home Improvement niches · −1 vs the category median of 48
Market size
$62K/yr75K searches / yr
90-day growth
-4.6%search demand this quarter
Competition
16%top-5 click share · 66 brands · 85 sellers

Flapen Score

Bathroom Fixtures Brushed Nickel against its category

The dotted line is the Tools & Home Improvement average. Past it, Bathroom Fixtures Brushed Nickel is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Bathroom Fixtures Brushed Nickel market on Amazon at a glance

Shoppers on Amazon United States searched for Bathroom Fixtures Brushed Nickel 75K times last year and spent an estimated $62K. The top 5 brands take 29% of clicks. Flapen scores it 47 out of 100, a Fail.

01 · Demand

1.1% of searches ended in a purchase last week.

Shoppers searched for this 75K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 1.1% of those searches ended in a purchase. Searches in the last 90 days moved -4.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $62K a year.

Searches, last 12 months
75K
Growth, 90 days vs prior 90
-4.6%
Conversion, latest week
1.1%
Market size, estimated
$62Ka year
Peak month
September1.5× the quietest month
Top search term
brushed nickel light fixture24K searches a year

02 · Price

A sale here is worth $73.39.

Listings sell for $73.39 on average, from $20.48 to $167.70. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At $73.39 that is $0 to $7K a year per listing.

Average price
$73.39inside the $15 to $100 sweet spot
Price range
$20.48–$167.70
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
1K–1K
Units per listing a year
0–100
Revenue per listing a year
$0–$7K
Returns
4.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

91% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.5% of listings are out of stock. The average listing ranks #174 within Wall Lights. It carries 660 reviews at 4.59 stars, so a new listing needs social proof before a better product.

Sponsored listings
91%
Prime listings
100%
Out of stock, average day
3.5%
Average rank
#174in Wall Lights
Average rating
4.59 starsAmazon United States average 4.42 stars
Average reviews
660per listing
Listings tracked
104

04 · Newcomers

Amazon counts 14 of last year's 22 launches as successful.

22 products launched here in the last 12 months. Amazon counts 14 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months
22
Successful launches
14Amazon's first-year sales bar
Average brand age
38 months

Products

Top Bathroom Fixtures Brushed Nickel products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 16% of clicks. An open shelf where new products get seen.

$0$1K$2K$4K$5K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

66 falling

Sellers

85

Top-5 brand share

29%

Top 20: 64%

Top-5 click share

16%

Top 20: 43%

Open market

68%

  • Ascher9%
  • DIKAIDA7%
  • Unicozin4%
  • Espird4%
  • MOKATNG4%
  • IZORRO4%

Demand

Bathroom Fixtures Brushed Nickel search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KSpike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.5×

Search terms

Top Bathroom Fixtures Brushed Nickel search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • brushed nickel light fixture24K/yr
  • long vanity light9K/yr
  • 5 light vanity light12K/yr
  • chrome bathroom light8K/yr
  • oil rubbed bronze light fixture bathroom6K/yr
  • 5 light vanity lights for bathroom6K/yr
  • bathroom vanity light 5-6 lights4K/yr
  • bronze bathroom light6K/yr

Reviews and returns

What reviews say buyers love and hate about Bathroom Fixtures Brushed Nickel

We read the reviews and the return reasons for every product selling here.

33%of positive reviews mention “Brightness/Shine/Glow”
12%of negative reviews mention “Quality-Overall”
4.8%of orders come back
“Even though it was cheap the quality was unmatched”
A buyer, on “Quality-Overall”12% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

14 topics

NegativePositive

FAQ

Common Bathroom Fixtures Brushed Nickel questions

Answered from the same tracked data.