bathroom fixtures brushed nickel
Skip itWeak search conversion (1.1%) — this niche doesn't clear our bar today.
Competition
Incredible16%top-5 click share — an open shelf
Brand share
Incredible29%top-5 brand share — no brand owns this niche
Avg price
Great$73.39avg listing price — sweet spot $15–$100
Review moat
Good660.33avg incumbent reviews — the moat a new listing must climb
Price range
Good$20.48–$167.70cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Returns
Okay4.8%return rate — above 5% kills the launch gate
Growth
Bad-4.6%90-day search growth — must beat 0% to launch
Market size
Bad$62K$62K/yr · 75K searches
Conversion
Bad1.1%search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United States niche tracking, bathroom fixtures brushed nickel is a $62K/yr Amazon United States market (75K searches/yr). The top 5 brands hold 29% of demand. Verdict: Skip it — 47/100.
Data updated Jul 28, 2026 · scored weekly · How we score niches
bathroom fixtures brushed nickel market data
- Units sold / yr
- 1K–1K
- avg 0–100/product
- Revenue / yr
- $73K–$92K
- units × avg price
- Conversion rate
- 1.1%
- Avg BSR
- #174
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 91%
- Out of stock
- 3.5%
- Avg brand age
- 38 months
- Avg seller age
- 173 days
Competition & brand share
Clicks spread well past the top 5 (16% combined) — an open shelf where new products get seen.Brands
66 falling
Sellers
85
Top-5 brand share
29%
Top 20: 64%
Top-5 click share
16%
Top 20: 43%
Open market
68%
- Ascher9%
- DIKAIDA7%
- Unicozin4%
- Espird4%
- MOKATNG4%
- IZORRO4%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -4.6% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.5×
Top bathroom fixtures brushed nickel search terms
- brushed nickel light fixture24K/yr
- long vanity light9K/yr
- 5 light vanity light12K/yr
- chrome bathroom light8K/yr
- oil rubbed bronze light fixture bathroom6K/yr
- 5 light vanity lights for bathroom6K/yr
- bathroom vanity light 5-6 lights4K/yr
- bronze bathroom light6K/yr
Top bathroom fixtures brushed nickel products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
DIKAIDA 5-Light Black Bathroom Vanity Light Modern Vanity Lighting Fixture for Bathroom 31 Matte Light Fixture Wall Sconces with Clear Glass Shade Black Bathroom Wall Light Over Mirror
DIKAIDA$64.654.7★978 rev
Ascher Bathroom Light Fixtures 5-Light Vanity Light Over Mirror Brushed Nickel Wall Sconces with Milky White Frosted Glass Shades Wall Lamp for Living Room Bedroom E26 Base(Bulbs Not Included)
Ascher$70.644.7★269 rev
JAZAVA 3 Light Bathroom Vanity Light Morden Bathroom Lighting Fixtures Over Mirror Oil Rubbed Bronze Wall Light Fixtures with Clear Glass Shade ZCVL01ORB-3
JAZAVA$58.314.7★52 rev
Unicozin Modern Bathroom Light Fixtures 5 Light Vanity Lights Over Mirror Brushed Nickel Wall Lamp with Clear Glass for Living Room Cabinet Bedroom Porch
Unicozin$65.134.7★41 rev
Espird Modern 5-Light Black Bathroom Vanity Light with Clear Glass Shade 37.4 x 4.7 x 6 inches
Espird$118.494.6★470 rev
Newest
by launch dateAscher Bathroom Light Fixtures 5-Light Vanity Light Over Mirror Brushed Nickel Wall Sconces with Milky White Frosted Glass Shades Wall Lamp for Living Room Bedroom E26 Base(Bulbs Not Included)
Ascher$70.64269 rev
Ascher Bathroom Light Fixtures 5-Light Vanity Light Over Mirror Matte Black Wall Sconces with Milky White Frosted Glass Shades Wall Lamp for Living Room Bedroom E26 Base(Bulbs Not Included)
Ascher$68.70269 rev
VOLISUN Crystal Vanity Lights for Bathroom 5 Light Bathroom Vanity Light Modern Matte Black Bathrooms Light Over Mirror Black Bathrooms Lights Fixtures-UL Certificated(Exclude Bulb)
VOLISUN$105.0865 rev
Unicozin Modern Bathroom Light Fixtures 5 Light Vanity Lights Over Mirror Brushed Nickel Wall Lamp with Clear Glass for Living Room Cabinet Bedroom Porch
Unicozin$65.1341 rev
IZORRO Modern Bathroom Light Fixtures 5 Light Black Vanity Lights Bathroom Lighting Fixtures Over Mirror with Clear Glass for Living Room Cabinet Bedroom
IZORRO$61.31155 rev
Trending
90-day click momentumAscher Bathroom Light Fixtures 5-Light Vanity Light Over Mirror Brushed Nickel Wall Sconces with Milky White Frosted Glass Shades Wall Lamp for Living Room Bedroom E26 Base(Bulbs Not Included)
Ascher$70.644.7★
Ascher Bathroom Light Fixtures 5-Light Vanity Light Over Mirror Matte Black Wall Sconces with Milky White Frosted Glass Shades Wall Lamp for Living Room Bedroom E26 Base(Bulbs Not Included)
Ascher$68.704.7★
55 Long Vanity Light Gold Bathroom Wall Light Fixtures Long Vanity Lights Over Mirror Lighting Lamps Dimmable Bathroom Wall Mount Lighting Over Vanity Mirror
VitaLink$142.144.5★
Unicozin Modern Bathroom Light Fixtures 5 Light Vanity Lights Over Mirror Brushed Nickel Wall Lamp with Clear Glass for Living Room Cabinet Bedroom Porch
Unicozin$65.134.7★
IZORRO Modern Bathroom Light Fixtures 5 Light Black Vanity Lights Bathroom Lighting Fixtures Over Mirror with Clear Glass for Living Room Cabinet Bedroom
IZORRO$61.314.7★
What buyers say about bathroom fixtures brushed nickel
What buyers praise and complain about, mined from review topics.What buyers love
“Bright light”
“not bad to install”
“Good quality light”
“Great value”
“Good design”
“As advertised”
“I like that you can set the color to suit your needs”
“Great fit”
“Build quality looks sturdy”
“quality and style”
What buyers complain about
“Even though it was cheap the quality was unmatched”
“it was too large”
“Not super bright”
“Is a little bit tricky to install”
“it keeps flickering”
“The decorative pieces are not connected like I think they should be”
“Broke 30 min after installed”
“it was a slightly different color”
“A bit flimsy”
“Not Worth It”
Top return reasons
Common questions
- Is bathroom fixtures brushed nickel profitable to sell on Amazon United States?
- The niche generates $62K/yr across 104 tracked products. 14 of 22 products launched in the last 360 days are still selling. 90-day search growth is -4.6%. Flapen's verdict: Skip it (47/100).
- How competitive is the bathroom fixtures brushed nickel niche?
- 66 brands and 85 sellers compete. The top 5 products take 16% of clicks and top 5 brands hold 29% of demand.
- What do buyers complain about in bathroom fixtures brushed nickel?
- Top complaints mined from reviews: Quality-Overall, Size-Overall, Brightness/Shine/Glow. The return rate is 4.8%.
- When does demand for bathroom fixtures brushed nickel peak?
- Demand is steady year-round — the busiest month runs 1.5× the quietest.
- What does it cost to enter the bathroom fixtures brushed nickel niche?
- Listings span $20.48–$167.70; the average listing price is $73.39 (sweet spot $15–$100). The average incumbent carries 660 reviews — the moat a new listing must climb.