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Bathroom Exhaust Fan with Light

Maybe

Shoppers spend $2.0M a year here. But demand is soft, at -15.4% this quarter, so Bathroom Exhaust Fan with Light is a Maybe.

Flapen Score
56
56 / 100
Top 17% of 9,536 Tools & Home Improvement niches · +8 vs the category median of 48
Market size
$2.0M/yr1.0M searches / yr
90-day growth
-15.4%search demand this quarter
Competition
34%top-5 click share · 22 brands · 112 sellers

Flapen Score

Bathroom Exhaust Fan with Light against its category

The dotted line is the Tools & Home Improvement average. Past it, Bathroom Exhaust Fan with Light is stronger. Inside it, weaker.

56Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Bathroom Exhaust Fan with Light market on Amazon at a glance

Shoppers on Amazon United States searched for Bathroom Exhaust Fan with Light 1.0M times last year and spent an estimated $2.0M. The top 5 brands take 73% of clicks. Flapen scores it 56 out of 100, a Maybe.

01 · Demand

2.6% of searches ended in a purchase last week.

Shoppers searched for this 1.0M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 2.6% of those searches ended in a purchase. Searches in the last 90 days moved -15.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $2.0M a year.

Searches, last 12 months
1.0M
Growth, 90 days vs prior 90
-15.4%
Conversion, latest week
2.6%
Market size, estimated
$2.0Ma year
Peak month
August1.5× the quietest month
Top search term
bathroom fan with light361K searches a year

02 · Price

A sale here is worth $74.59.

Listings sell for $74.59 on average, from $18.74 to $186.18. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 500 to 750 of them. At $74.59 that is $37K to $56K a year per listing.

Average price
$74.59inside the $15 to $100 sweet spot
Price range
$18.74–$186.18
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
25K–30K
Units per listing a year
500–750
Revenue per listing a year
$37K–$56K
Returns
5.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #88 within Ventilation Fans. It carries 493 reviews at 4.40 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
98%
Out of stock, average day
0.0%
Average rank
#88in Ventilation Fans
Average rating
4.40 starsAmazon United States average 4.42 stars
Average reviews
493per listing
Listings tracked
43

04 · Newcomers

Amazon counts 8 of last year's 8 launches as successful.

8 products launched here in the last 12 months. Amazon counts 8 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 28 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
8
Successful launches
8Amazon's first-year sales bar
Average brand age
28 months

Products

Top Bathroom Exhaust Fan with Light products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 34% of clicks. An open shelf where new products get seen.

$0$61K$121K$182K$243K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

22 falling

Sellers

112

Top-5 brand share

73%

Top 20: 99%

Top-5 click share

34%

Top 20: 76%

Open market

24%

  • Broan-NuTone40%
  • Amico13%
  • Gopper8%
  • Fitop6%
  • Akicon5%
  • FEITON4%

Demand

Bathroom Exhaust Fan with Light search demand

Weekly searches over the year, seasonality beneath. Pick a range.

50K30KSpike '24Prime Day '25Spike '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.5×

Search terms

Top Bathroom Exhaust Fan with Light search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • bathroom fan with light361K/yr
  • broan bathroom exhaust fan133K/yr
  • bathroom ceiling fan with light82K/yr
  • nutone bathroom fan71K/yr
  • broan nutone bathroom exhaust fan45K/yr
  • bathroom fan light combo40K/yr
  • bath fan with light37K/yr
  • bathroom light with exhaust fan37K/yr
  • bathroom fan light32K/yr
  • bathroom light with fan23K/yr

Reviews and returns

What reviews say buyers love and hate about Bathroom Exhaust Fan with Light

We read the reviews and the return reasons for every product selling here.

19%of positive reviews mention “Noise Level”
16%of negative reviews mention “Noise Level”
5.4%of orders come back
“Very loud”
A buyer, on “Noise Level”16% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Bathroom Exhaust Fan with Light questions

Answered from the same tracked data.