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Bathroom Door Handle with Lock

Fail

Shoppers spend only $40K a year here, so Bathroom Door Handle with Lock is a Fail.

Flapen Score
46
46 / 100
Ranks 5,399 of 9,536 Tools & Home Improvement niches · −2 vs the category median of 48
Market size
$40K/yr28K searches / yr
90-day growth
+22.1%search demand this quarter
Competition
47%top-5 click share · 17 brands · 87 sellers

Flapen Score

Bathroom Door Handle with Lock against its category

The dotted line is the Tools & Home Improvement average. Past it, Bathroom Door Handle with Lock is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Bathroom Door Handle with Lock market on Amazon at a glance

Shoppers on Amazon United States searched for Bathroom Door Handle with Lock 28K times last year and spent an estimated $40K. The top 5 brands take 86% of clicks. Demand peaks in Jul–Aug. Flapen scores it 46 out of 100, a Fail.

01 · Demand

4.6% of searches ended in a purchase last week.

Shoppers searched for this 28K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 4.6% of those searches ended in a purchase. Searches in the last 90 days moved +22.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $40K a year.

Searches, last 12 months
28K
Growth, 90 days vs prior 90
+22.1%
Conversion, latest week
4.6%
Market size, estimated
$40Ka year
Peak month
July2.1× the quietest month
Top search term
lever door handle with lock9K searches a year

02 · Price

A sale here is worth $31.11.

Listings sell for $31.11 on average, from $13.06 to $95.95. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At $31.11 that is $0 to $3K a year per listing.

Average price
$31.11inside the $15 to $100 sweet spot
Price range
$13.06–$95.95
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–3K
Units per listing a year
0–100
Revenue per listing a year
$0–$3K
Returns
4.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

74% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.4% of listings are out of stock. The average listing ranks #114 within Door Hardware & Locks. It carries 1,324 reviews at 4.55 stars, so a new listing needs social proof before a better product.

Sponsored listings
74%
Prime listings
100%
Out of stock, average day
0.4%
Average rank
#114in Door Hardware & Locks
Average rating
4.55 starsAmazon United States average 4.42 stars
Average reviews
1,324per listing
Listings tracked
39

04 · Newcomers

Amazon counts 2 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 50 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
2Amazon's first-year sales bar
Average brand age
50 months

Products

Top Bathroom Door Handle with Lock products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 47% of clicks. Leaders hold, but buyers still shop past them.

$0$2K$3K$5K$6K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

17 falling

Sellers

87

Top-5 brand share

86%

Top 20: 100%

Top-5 click share

47%

Top 20: 83%

Open market

12%

  • Kwikset67%
  • SCHLAGE5%
  • Probrico5%
  • MANREN5%
  • RAFECIEE4%
  • Berlin Modisch2%
  • Open — no brand owns it (11 brands, 12%)

Demand

Bathroom Door Handle with Lock search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K750Prime Day '25Spike '26Prime Day '26JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jul, Aug · busiest ÷ quietest = 2.1×

Search terms

Top Bathroom Door Handle with Lock search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • lever door handle with lock9K/yr
  • kwikset tustin7K/yr
  • keyed entry door handle6K/yr
  • kwikset tustin satin nickel3K/yr
  • door lever with lock3K/yr

Reviews and returns

What reviews say buyers love and hate about Bathroom Door Handle with Lock

We read the reviews and the return reasons for every product selling here.

22%of positive reviews mention “Assembly/Installation”
16%of negative reviews mention “Locking Mechanism”
4.7%of orders come back
“Locking mechanism doesnt work”
A buyer, on “Locking Mechanism”16% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Bathroom Door Handle with Lock questions

Answered from the same tracked data.