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Basement Waterproofing

Fail

The top 5 brands take 96% of clicks, so Basement Waterproofing is a Fail.

Flapen Score
45
45 / 100
Ranks 5,778 of 9,536 Tools & Home Improvement niches · −3 vs the category median of 48
Market size
$192K/yr106K searches / yr
90-day growth
+51.5%search demand this quarter
Competition
82%top-5 click share · 7 brands · 49 sellers

Flapen Score

Basement Waterproofing against its category

The dotted line is the Tools & Home Improvement average. Past it, Basement Waterproofing is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Basement Waterproofing market on Amazon at a glance

Shoppers on Amazon United States searched for Basement Waterproofing 106K times last year and spent an estimated $192K. The top 5 brands take 96% of clicks. Demand peaks in Apr–Jul–Aug–Sep. Flapen scores it 45 out of 100, a Fail.

01 · Demand

2.9% of searches ended in a purchase last week.

Shoppers searched for this 106K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 2.9% of those searches ended in a purchase. Searches in the last 90 days moved +51.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $192K a year.

Searches, last 12 months
106K
Growth, 90 days vs prior 90
+51.5%
Conversion, latest week
2.9%
Market size, estimated
$192Ka year
Peak month
April5.2× the quietest month
Top search term
basement waterproofing system8K searches a year

02 · Price

A sale here is worth $61.92.

Listings sell for $61.92 on average, from $6.63 to $199.11. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 100 to 250 of them. At $61.92 that is $6K to $15K a year per listing.

Average price
$61.92inside the $15 to $100 sweet spot
Price range
$6.63–$199.11
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–3K
Units per listing a year
100–250
Revenue per listing a year
$6K–$15K
Returns
1.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

83% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #54 within Adhesives & Sealers. It carries 2,969 reviews at 4.52 stars, so a new listing needs social proof before a better product.

Sponsored listings
83%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#54in Adhesives & Sealers
Average rating
4.52 starsAmazon United States average 4.42 stars
Average reviews
2,969per listing
Listings tracked
12

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 64 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
64 months

Products

Top Basement Waterproofing products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 82% of clicks. A locked shelf that new listings rarely crack.

$0$29K$58K$86K$115K1001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

7 falling

Sellers

49

Top-5 brand share

96%

Top 20: 100%

Top-5 click share

82%

Top 20: 100%

Open market

2%

  • Liquid Rubber69%
  • AMES9%
  • KILZ8%
  • Tufinein8%
  • DAP3%
  • Flex Seal2%
  • Open — no brand owns it (1 brand, 2%)

Demand

Basement Waterproofing search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K4KSpike '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Apr, Jul, Aug, Sep · busiest ÷ quietest = 5.2×

Search terms

Top Basement Waterproofing search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • basement waterproofing system8K/yr
  • foundation sealant12K/yr
  • basement waterproofing13K/yr
  • foundation sealer5K/yr
  • basement sealer waterproof7K/yr
  • basement wall sealer waterproof4K/yr
  • liquid rubber foundation sealant5K/yr
  • basement leak stopper2K/yr
  • basement wall sealer5K/yr
  • waterproof basement wall sealer6K/yr

Reviews and returns

What reviews say buyers love and hate about Basement Waterproofing

We read the reviews and the return reasons for every product selling here.

19%of positive reviews mention “Quality-Overall”
10%of negative reviews mention “Value For Money”
1.1%of orders come back
“Overpriced mess”
A buyer, on “Value For Money”10% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Basement Waterproofing questions

Answered from the same tracked data.