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Basement Flooring Over Concrete

Fail

Buyers convert on only 0.3% of searches, so Basement Flooring Over Concrete is a Fail.

Flapen Score
37
37 / 100
Ranks 8,329 of 9,536 Tools & Home Improvement niches · −11 vs the category median of 48
Market size
$45K/yr216K searches / yr
90-day growth
-7.8%search demand this quarter
Competition
59%top-5 click share · 11 brands · 19 sellers

Flapen Score

Basement Flooring Over Concrete against its category

The dotted line is the Tools & Home Improvement average. Past it, Basement Flooring Over Concrete is stronger. Inside it, weaker.

37Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Basement Flooring Over Concrete market on Amazon at a glance

Shoppers on Amazon United States searched for Basement Flooring Over Concrete 216K times last year and spent an estimated $45K. The top 5 brands take 79% of clicks. Flapen scores it 37 out of 100, a Fail.

01 · Demand

0.3% of searches ended in a purchase last week.

Shoppers searched for this 216K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 0.3% of those searches ended in a purchase. Searches in the last 90 days moved -7.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $45K a year.

Searches, last 12 months
216K
Growth, 90 days vs prior 90
-7.8%
Conversion, latest week
0.3%
Market size, estimated
$45Ka year
Top search term
basement flooring40K searches a year

02 · Price

A sale here is worth $70.11.

Listings sell for $70.11 on average, from $16.99 to $135.39. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At $70.11 that is $0 to $7K a year per listing.

Average price
$70.11inside the $15 to $100 sweet spot
Price range
$16.99–$135.39
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
1K–1K
Units per listing a year
0–100
Revenue per listing a year
$0–$7K
Returns
2.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

95% of listings pay for placement with sponsored ads. 79% ship with Prime. On an average day, 3.1% of listings are out of stock. The average listing ranks #12 within Flooring. It carries 8,438 reviews at 4.38 stars, so a new listing needs social proof before a better product.

Sponsored listings
95%
Prime listings
79%
Out of stock, average day
3.1%
Average rank
#12in Flooring
Average rating
4.38 starsAmazon United States average 4.42 stars
Average reviews
8,438per listing
Listings tracked
19

04 · Newcomers

Amazon counts 4 of last year's 4 launches as successful.

4 products launched here in the last 12 months. Amazon counts 4 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 45 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
4Amazon's first-year sales bar
Average brand age
45 months

Products

Top Basement Flooring Over Concrete products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 59% of clicks. Leaders hold, but buyers still shop past them.

$0$5K$9K$14K$18K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

11 falling

Sellers

19

Top-5 brand share

79%

Top 20: 100%

Top-5 click share

59%

Top 20: 100%

Open market

15%

  • Haulcove34%
  • Sorbus22%
  • Art3d12%
  • ProSource6%
  • BeMaxx6%
  • auxua6%
  • Open — no brand owns it (5 brands, 15%)

Demand

Basement Flooring Over Concrete search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K4KDecJanFebMarAprMayJunJul

No pronounced peak months · busiest ÷ quietest = 1.5× · 8 of 12 months tracked

Search terms

Top Basement Flooring Over Concrete search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • basement flooring40K/yr
  • floor cover29K/yr
  • basement flooring over concrete45K/yr
  • wood tiles20K/yr
  • temporary flooring over carpet17K/yr
  • renter friendly flooring over carpet9K/yr
  • flooring that can go over carpet9K/yr
  • basement floor8K/yr
  • basement floor tiles8K/yr
  • floor covers5K/yr

Reviews and returns

What reviews say buyers love and hate about Basement Flooring Over Concrete

We read the reviews and the return reasons for every product selling here.

12%of positive reviews mention “Quality-Overall”
17%of negative reviews mention “Thickness”
2.8%of orders come back
“A little thinner than I expected”
A buyer, on “Thickness”17% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Basement Flooring Over Concrete questions

Answered from the same tracked data.