baseboard heater thermostat
Skip itSoft demand (-37.3% this quarter) — this niche doesn't clear our bar today.
Avg price
Great$52.54avg listing price — sweet spot $15–$100
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Review moat
Good643.77avg incumbent reviews — the moat a new listing must climb
Market size
Good$296K$296K/yr · 295K searches
Price range
Good$18.09–$180.67cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Okay57%top-5 click share — leaders hold, buyers still browse
Brand share
Okay82%top-5 brand share — brands hold most of the demand
Conversion
Bad1.9%search→purchase rate — share of searches ending in a sale
Returns
Bad5.9%return rate — above 5% kills the launch gate
Growth
Bad-37.3%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, baseboard heater thermostat is a $296K/yr Amazon United States market (295K searches/yr). The top 5 brands hold 82% of demand. Demand peaks in Jan–Feb–Oct–Nov–Dec. Verdict: Skip it — 42/100.
Data updated Jul 27, 2026 · scored weekly · How we score niches
baseboard heater thermostat market data
- Units sold / yr
- 15K–20K
- avg 750–1,000/product
- Revenue / yr
- $788K–$1.1M
- units × avg price
- Conversion rate
- 1.9%
- Avg BSR
- #81
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 77%
- Out of stock
- 0.4%
- Avg brand age
- 62 months
- Avg seller age
- 144 days
Competition & brand share
The top 5 products take 57% of clicks — established leaders, but buyers still shop beyond them.Brands
11 falling
Sellers
169
Top-5 brand share
82%
Top 20: 100%
Top-5 click share
57%
Top 20: 97%
Open market
12%
- Mysa49%
- meross9%
- YeloDeer9%
- Honeywell7%
- Stelpro7%
- Cadet6%
- Open — no brand owns it (5 brands, 12%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -37.3% search growth over the last 90 days.Peak months: Jan, Feb, Oct, Nov, Dec · busiest ÷ quietest = 4.3×
Top baseboard heater thermostat search terms
- mysa smart thermostat for electric baseboard heaters41K/yr
- line voltage thermostat41K/yr
- electric baseboard heater thermostat38K/yr
- mysa thermostat26K/yr
- baseboard heater thermostat25K/yr
- mysa smart thermostat14K/yr
- line voltage thermostat 120v12K/yr
- electric baseboard thermostat15K/yr
- mysa10K/yr
- 120v thermostat10K/yr
Top baseboard heater thermostat products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 22 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Mysa Smart Thermostat LITE for Electric Baseboard Heaters | Save Up to 26% on Heating | WiFi Programmable | 7-Day Scheduling | HomeKit Alexa Google | 120V-240V
Mysa$86.614.4★608 rev
Mysa Smart Thermostat for Electric Baseboard Heaters 240V | Remote Control with 100% Free APP | Easy Install | HomeKit Alexa Google Home | Wi-Fi Programmable | Temp. & Humidity Alerts
Mysa$142.574.5★1,297 rev
NEW Mysa Smart Thermostat for Heating & Cooling | Programmable WiFi Thermostat | Energy Star Certified | 7-Day Scheduling | Geofencing | Vacation Mode
Mysa$117.584.3★61 rev
meross Matter Smart Thermostat for Electric Baseboard Heater Works with Alexa HomeKit Google SmartThings Programmable WiFi Thermostat for House Energy Saving App & Voice Control for Smart Home
meross$68.224.5★118 rev
Stelpro Single Pole Line Voltage Thermostat Mechanical 240 Volts Compatible with Most Heating Products (Electric Baseboards Wall Fan Heaters or Commercial Fan-Forced Heaters) (SWT1F) White
Stelpro$18.654.0★331 rev
Newest
by launch dateNEW Mysa Smart Thermostat for Heating & Cooling | Programmable WiFi Thermostat | Energy Star Certified | 7-Day Scheduling | Geofencing | Vacation Mode
Mysa$117.5861 rev
meross Matter Smart Thermostat for Electric Baseboard Heater Works with Alexa HomeKit Google SmartThings Programmable WiFi Thermostat for House Energy Saving App & Voice Control for Smart Home
meross$68.22118 rev
Mysa Smart Thermostat LITE for Electric Baseboard Heaters | Save Up to 26% on Heating | WiFi Programmable | 7-Day Scheduling | HomeKit Alexa Google | 120V-240V
Mysa$86.61608 rev
NonProgrammable Thermostat for Home Digital Energy-Saving Thermostat Single-Stage Systems 1 Heat/1 Cool Easy DIY Install White Backlight
Miuputake$22.24464 rev
YeloDeer 110V-265V 4-Wire Manual Electric Baseboard Heater Thermostat
YeloDeer$19.29136 rev
Trending
90-day click momentum
Stelpro Double-Pole Line Voltage Mechanical Wall Thermostat 22A (120277V) Durable Plastic Housing Adjustable Dial NonProgrammable 5090F Range (SWT2F) White
Stelpro$24.064.0★
NEW Mysa Smart Thermostat for Heating & Cooling | Programmable WiFi Thermostat | Energy Star Certified | 7-Day Scheduling | Geofencing | Vacation Mode
Mysa$117.584.3★
Robertshaw 803A Thermostat Line Voltage | SPST (Cooling)
Robertshaw$32.023.6★
Honeywell TH1100DV1000 Pro-Digital 2-Wire Heat Only
Honeywell$38.054.6★
Stelpro Single Pole Line Voltage Thermostat Mechanical 240 Volts Compatible with Most Heating Products (Electric Baseboards Wall Fan Heaters or Commercial Fan-Forced Heaters) (SWT1F) White
Stelpro$18.654.0★
What buyers say about baseboard heater thermostat
What buyers praise and complain about, mined from review topics.What buyers love
“Installed in minutes”
“Easy to read”
“works as excpected”
“the overall look is clean”
“Great value”
“Works as advertised”
“Highly customizable and great functionality”
“instructions were clear”
“I really like being able to ease up on the heating”
“confirmed my system was compatible”
What buyers complain about
“setup not straight forward”
“do not connect the same”
“it does not function”
“Broken within 2 months”
“Poor quality”
“Lousy instructions”
“Not worth the purchase”
“Inaccurate description”
“both are extremely inaccurate”
“the heat needs to work”
Top return reasons
Common questions
- Is baseboard heater thermostat profitable to sell on Amazon United States?
- The niche generates $296K/yr across 22 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is -37.3%. Flapen's verdict: Skip it (42/100).
- How competitive is the baseboard heater thermostat niche?
- 11 brands and 169 sellers compete. The top 5 products take 57% of clicks and top 5 brands hold 82% of demand.
- What do buyers complain about in baseboard heater thermostat?
- Top complaints mined from reviews: Assembly/Installation, Connectivity-Overall, Functionality-Overall. The return rate is 5.9% — above our launch gate.
- When does demand for baseboard heater thermostat peak?
- Demand peaks in Jan–Feb–Oct–Nov–Dec; the busiest month runs 4.3× the quietest.
- What does it cost to enter the baseboard heater thermostat niche?
- Listings span $18.09–$180.67; the average listing price is $52.54 (sweet spot $15–$100). The average incumbent carries 644 reviews — the moat a new listing must climb.