Is Barn Lights Outdoor profitable to sell on Amazon United States?

Flapen scores Barn Lights Outdoor 54 out of 100 on Amazon United States, a Maybe. Shoppers spend $550K a year across 44 tracked products. Amazon counts 4 of the 4 products launched in the last year as successful launches. Search demand grew +8.0% in the last 90 days.

How competitive is the Barn Lights Outdoor niche on Amazon United States?

31 brands and 57 sellers compete in Barn Lights Outdoor on Amazon United States. The top 5 Barn Lights Outdoor products take 41% of clicks, and the top 5 brands take 43%.

What do buyers complain about in Barn Lights Outdoor?

Barn Lights Outdoor buyers on Amazon United States complain most about Durability, Quality-Overall, and Brightness/Shine/Glow. Returns run at 3.3% of orders.

When does demand for Barn Lights Outdoor peak?

Search demand for Barn Lights Outdoor on Amazon United States peaks in Oct–Nov, and the busiest month runs 1.7× the quietest.

What does it cost to enter the Barn Lights Outdoor niche?

Barn Lights Outdoor sells for $69.55 on average on Amazon United States, inside the $15 to $100 sweet spot. Listings run $22.54 to $203.91. The average product has 657 reviews, the count a new listing must catch up to.

Barn Lights Outdoor

Maybe

The top 5 brands take only 43% of clicks. But buyers convert on only 1.9% of searches, so Barn Lights Outdoor is a Maybe.

Filters No Dominant Brand High Price

Flapen Score: 54
54 / 100Top 24% of 9,536 Tools & Home Improvement niches · +6 vs the category median of 48
Market size: $550K/yr406K searches / yr
90-day growth: +8.0%search demand this quarter
Competition: 41%top-5 click share · 31 brands · 57 sellers

Flapen Score

Barn Lights Outdoor against its category

The dotted line is the Tools & Home Improvement average. Past it, Barn Lights Outdoor is stronger. Inside it, weaker.

54Maybe

This niche Category average

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Market

The Barn Lights Outdoor market on Amazon at a glance

Shoppers on Amazon United States searched for Barn Lights Outdoor 406K times last year and spent an estimated $550K. The top 5 brands take 43% of clicks. Demand peaks in Oct–Nov. Flapen scores it 54 out of 100, a Maybe.

01 · Demand

1.9% of searches ended in a purchase last week.

Shoppers searched for this 406K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 1.9% of those searches ended in a purchase. Searches in the last 90 days moved +8.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $550K a year.

Searches, last 12 months: 406K
Growth, 90 days vs prior 90: +8.0%
Conversion, latest week: 1.9%
Market size, estimated: $550Ka year
Peak month: November1.7× the quietest month
Top search term: barn lights outdoor79K searches a year

02 · Price

A sale here is worth $69.55.

Listings sell for $69.55 on average, from $22.54 to $203.91. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 250 to 500 of them. At $69.55 that is $17K to $35K a year per listing.

Average price: $69.55inside the $15 to $100 sweet spot
Price range: $22.54–$203.91
Amazon United States median price: $24.38across 115,062 niches
Units sold a year: 8K–10K
Units per listing a year: 250–500
Revenue per listing a year: $17K–$35K
Returns: 3.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #261 within Commercial Lighting. It carries 657 reviews at 4.60 stars, so a new listing needs social proof before a better product.

Sponsored listings: 100%
Prime listings: 100%
Out of stock, average day: 0.0%
Average rank: #261in Commercial Lighting
Average rating: 4.60 starsAmazon United States average 4.42 stars
Average reviews: 657per listing
Listings tracked: 44

04 · Newcomers

Amazon counts 4 of last year's 4 launches as successful.

4 products launched here in the last 12 months. Amazon counts 4 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months: 4
Successful launches: 4Amazon's first-year sales bar
Average brand age: 41 months

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