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Barn Door Hardware Kit 12 Ft Double Door

Fail

The top 5 brands take 100% of clicks, so Barn Door Hardware Kit 12 Ft Double Door is a Fail.

Flapen Score
27
27 / 100
Ranks 9,355 of 9,536 Tools & Home Improvement niches · −21 vs the category median of 48
Market size
$14K/yr6K searches / yr
90-day growth
-0.8%search demand this quarter
Competition
69%top-5 click share · 4 brands · 8 sellers

Flapen Score

Barn Door Hardware Kit 12 Ft Double Door against its category

The dotted line is the Tools & Home Improvement average. Past it, Barn Door Hardware Kit 12 Ft Double Door is stronger. Inside it, weaker.

27Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Barn Door Hardware Kit 12 Ft Double Door market on Amazon at a glance

Shoppers on Amazon United States searched for Barn Door Hardware Kit 12 Ft Double Door 6K times last year and spent an estimated $14K. All 4 brands take every click. Demand peaks in Sep–Oct. Flapen scores it 27 out of 100, a Fail.

01 · Demand

2.4% of searches ended in a purchase last week.

Shoppers searched for this 6K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 2.4% of those searches ended in a purchase. Searches in the last 90 days moved -0.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $14K a year.

Searches, last 12 months
6K
Growth, 90 days vs prior 90
-0.8%
Conversion, latest week
2.4%
Market size, estimated
$14Ka year
Peak month
September2.0× the quietest month
Top search term
12 foot barn door hardware kit3K searches a year

02 · Price

A sale here is worth $93.85.

Listings sell for $93.85 on average, from $51.66 to $162.03. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At $93.85 that is $0 to $9K a year per listing.

Average price
$93.85inside the $15 to $100 sweet spot
Price range
$51.66–$162.03
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
250–500
Units per listing a year
0–100
Revenue per listing a year
$0–$9K
Returns
3.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.5% of listings are out of stock. The average listing ranks #287 within Doors. It carries 1,851 reviews at 4.58 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
4.5%
Average rank
#287in Doors
Average rating
4.58 starsAmazon United States average 4.42 stars
Average reviews
1,851per listing
Listings tracked
16

04 · Newcomers

Amazon counts 2 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 49 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
2Amazon's first-year sales bar
Average brand age
49 months

Products

Top Barn Door Hardware Kit 12 Ft Double Door products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 69% of clicks. Leaders hold, but buyers still shop past them.

$0$1K$3K$4K$6K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

4 falling

Sellers

8

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

69%

Top 20: 100%

Open market

0%

  • EaseLife74%
  • SMARTSTANDARD12%
  • Signstek9%
  • DonYoung6%

Demand

Barn Door Hardware Kit 12 Ft Double Door search demand

Weekly searches over the year, seasonality beneath. Pick a range.

300200Spike '24Spike '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: Sep, Oct · busiest ÷ quietest = 2.0×

Search terms

Top Barn Door Hardware Kit 12 Ft Double Door search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • 12 foot barn door hardware kit3K/yr
  • 12 ft barn door hardware kit2K/yr
  • barn door hardware kit 12 ft1K/yr

Reviews and returns

What reviews say buyers love and hate about Barn Door Hardware Kit 12 Ft Double Door

We read the reviews and the return reasons for every product selling here.

25%of positive reviews mention “Quality-Overall”
38%of negative reviews mention “Material Quality”
3.7%of orders come back
“They are poorly made plastic or composite crap”
A buyer, on “Material Quality”38% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Barn Door Hardware Kit 12 Ft Double Door questions

Answered from the same tracked data.