- Flapen Score
- 43 / 100Ranks 6,589 of 9,536 Tools & Home Improvement niches · −5 vs the category median of 4843
- Market size
- $1.1M/yr1.6M searches / yr
- 90-day growth
- -6.0%search demand this quarter
- Competition
- 50%top-5 click share · 7 brands · 9 sellers
Flapen Score
Barn Door against its category
The dotted line is the Tools & Home Improvement average. Past it, Barn Door is stronger. Inside it, weaker.
Market
The Barn Door market on Amazon at a glance
Shoppers on Amazon United States searched for Barn Door 1.6M times last year and spent an estimated $1.1M. The top 5 brands take 90% of clicks. Demand peaks in Feb. Flapen scores it 43 out of 100, a Fail.
01 · Demand
0.4% of searches ended in a purchase last week.
Shoppers searched for this 1.6M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 0.4% of those searches ended in a purchase. Searches in the last 90 days moved -6.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.1M a year.
- Searches, last 12 months
- 1.6M
- Growth, 90 days vs prior 90
- -6.0%
- Conversion, latest week
- 0.4%
- Market size, estimated
- $1.1Ma year
- Peak month
- February1.5× the quietest month
- Top search term
- barn door883K searches a year
02 · Price
A sale here is worth $173.52.
Listings sell for $173.52 on average, from $27.43 to $289.64. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At $173.52 that is $17K to $43K a year per listing.
- Average price
- $173.52above the $15 to $100 sweet spot
- Price range
- $27.43–$289.64
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 6K–8K
- Units per listing a year
- 100–250
- Revenue per listing a year
- $17K–$43K
- Returns
- 4.4%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads.
100% of listings pay for placement with sponsored ads. 82% ship with Prime. On an average day, 11.3% of listings are out of stock. The average listing ranks #49 within Doors. It carries 934 reviews at 4.44 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 100%
- Prime listings
- 82%
- Out of stock, average day
- 11.3%
- Average rank
- #49in Doors
- Average rating
- 4.44 starsAmazon United States average 4.42 stars
- Average reviews
- 934per listing
- Listings tracked
- 28
04 · Newcomers
Amazon counts 2 of last year's 3 launches as successful.
3 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 40 months on average, so the names here are settling in.
- Launched, last 12 months
- 3
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 40 months
Products
Top Barn Door products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
SMARTSTANDARD 36in x 84in Sliding Barn Door with 6.6ft Barn Door Hardware Kit Included Unfinished Solid Spruce Wood Door Assembly Required DIY Stainable Natural
- Price
- $134.96
- Rating
- 4.5/5
- Reviews
- 1,553
- Age
- 3y ago

ALAMEDADT 36x84 Sliding Barn Door with 6.6 Ft Barn Door Hardware Kit Fits 32-34W Openings Pre-Drilled Holes Easy Assembly-Waterproof PVC Surface H-Frame White
- Price
- $175.74
- Rating
- 4.6/5
- Reviews
- 579
- Age
- 5y ago

S&Z TOPHAND 36in x 84in MDF Elephant Gray Barn Door with 6.6FT Sliding Hardware Kit Solid Barn Door Slab Covered with Water-Proof PVC Surface/Simple Assembly is Required
- Price
- $148.75
- Rating
- 4.1/5
- Reviews
- 336
- Age
- 1y ago

FREDBECK 36in x 84in Wood Barn Door with 6.6FT Barn Door Hardware Kit Included K Shape Solid Spruce Panel Need to Assembly
- Price
- $162.15
- Rating
- 4.4/5
- Reviews
- 583
- Age
- 3y ago

SmartStandard 36 x 84 inch White Sliding MDF Barn Door with 6.6FT Black Sliding Door Hardware Kit & Handle Pre-Drilled Ready to Assemble Waterproof PVC Coating H-Frame
- Price
- $176.97
- Rating
- 4.5/5
- Reviews
- 365
- Age
- 3y ago
Trending
90-day click momentum
S&Z TOPHAND 30in x 80in Paneled Wood Unfinished Bi-Fold Door Closet Door Pine Wood Interior Door Slab Barn Door with Hardware Kits & Handle.
- Price
- $118.40
- Rating
- 4.4/5
- Reviews
- 21
- Age
- 3mo ago

COSHOMER 36in x 84in Sliding Glass Barn Door with 6.6ft Hardware Kit Included - DIY Assembly - Frosted Glass Door with Water-Proof PVC Surface - Fit Max Opening 34in x 82in White
- Price
- $174.06
- Rating
- 4.5/5
- Reviews
- 644
- Age
- 8mo ago

FREDBECK Wood Barn Doors 60in x 80in with Hardware Kit Included K Shape
- Price
- $289.64
- Rating
- 4.4/5
- Reviews
- 583
- Age
- 1y ago

S&Z TOPHAND 30in x 84in Unfinished British Brace Knotty Barn Door with 5FT Sliding Hardware Kit/Solid Wood/Sliding/Double Surfaces/A Simple Assembly is Required (30 Door+J Shape)
- Price
- $134.11
- Rating
- 4.2/5
- Reviews
- 3,509
- Age
- 7y ago

S&Z TOPHAND 36in x 84in MDF Elephant Gray Barn Door with 6.6FT Sliding Hardware Kit Solid Barn Door Slab Covered with Water-Proof PVC Surface/Simple Assembly is Required
- Price
- $148.75
- Rating
- 4.1/5
- Reviews
- 336
- Age
- 1y ago
Newest
by launch date
S&Z TOPHAND 30in x 80in Paneled Wood Unfinished Bi-Fold Door Closet Door Pine Wood Interior Door Slab Barn Door with Hardware Kits & Handle.
- Price
- $118.40
- Rating
- 4.4/5
- Reviews
- 21
- Age
- 3mo ago

COSHOMER 36in x 84in Sliding Glass Barn Door with 6.6ft Hardware Kit Included - DIY Assembly - Frosted Glass Door with Water-Proof PVC Surface - Fit Max Opening 34in x 82in White
- Price
- $174.06
- Rating
- 4.5/5
- Reviews
- 644
- Age
- 8mo ago

FREDBECK Wood Barn Doors 60in x 80in with Hardware Kit Included K Shape
- Price
- $289.64
- Rating
- 4.4/5
- Reviews
- 583
- Age
- 1y ago

S&Z TOPHAND 36in x 84in MDF Barn Door with 6.6FT Sliding Hardware Kit Solid Barn Door Slab Covered with Water-Proof PVC Surface
- Price
- $164.02
- Rating
- 4.1/5
- Reviews
- 336
- Age
- 1y ago

S&Z TOPHAND 36in x 84in MDF Elephant Gray Barn Door with 6.6FT Sliding Hardware Kit Solid Barn Door Slab Covered with Water-Proof PVC Surface/Simple Assembly is Required
- Price
- $148.75
- Rating
- 4.1/5
- Reviews
- 336
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 50% of clicks. Leaders hold, but buyers still shop past them.
Brands
7 falling
Sellers
9
Top-5 brand share
90%
Top 20: 100%
Top-5 click share
50%
Top 20: 90%
Open market
5%
- SMARTSTANDARD36%
- S&Z TOPHAND16%
- ALAMEDADT16%
- FREDBECK13%
- ROYMELO10%
- EaseLife5%
- Open — no brand owns it (1 brand, 5%)
Demand
Barn Door search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Feb · busiest ÷ quietest = 1.5×
Search terms
Top Barn Door search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- barn door883K/yr
- sliding barn door192K/yr
- barn doors144K/yr
- barn doors and hardware included51K/yr
- barn doors for closets26K/yr
- black barn door25K/yr
- barn door for bathroom19K/yr
- barn door kit with door included21K/yr
- closet barn door18K/yr
- white barn door18K/yr
Reviews and returns
What reviews say buyers love and hate about Barn Door
We read the reviews and the return reasons for every product selling here.
“Not The Easy Install You Might Think”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Barn Door questions
Answered from the same tracked data.









