Is Bank Line profitable to sell on Amazon United States?

Flapen scores Bank Line 47 out of 100 on Amazon United States, a Fail. Shoppers spend $76K a year across 30 tracked products. Amazon counts 1 of the 7 products launched in the last year as successful launches. Search demand grew -23.2% in the last 90 days.

How competitive is the Bank Line niche on Amazon United States?

16 brands and 30 sellers compete in Bank Line on Amazon United States. The top 5 Bank Line products take 47% of clicks, and the top 5 brands take 74%.

What do buyers complain about in Bank Line?

Bank Line buyers on Amazon United States complain most about Size-Overall, Material Quality, and Quality-Overall. Returns run at 0.6% of orders.

When does demand for Bank Line peak?

Search demand for Bank Line on Amazon United States peaks in Nov, and the busiest month runs 1.8× the quietest.

What does it cost to enter the Bank Line niche?

Bank Line sells for $17.88 on average on Amazon United States, inside the $15 to $100 sweet spot. Listings run $3.95 to $97.18. The average product has 1,296 reviews, the count a new listing must catch up to.

Bank Line

Fail

Demand is soft, at -23.2% this quarter, so Bank Line is a Fail.

Flapen Score: 47
47 / 100Ranks 4,985 of 9,536 Tools & Home Improvement niches · −1 vs the category median of 48
Market size: $76K/yr132K searches / yr
90-day growth: -23.2%search demand this quarter
Competition: 47%top-5 click share · 16 brands · 30 sellers

Flapen Score

Bank Line against its category

The dotted line is the Tools & Home Improvement average. Past it, Bank Line is stronger. Inside it, weaker.

47Fail

This niche Category average

See the method

Market

The Bank Line market on Amazon at a glance

Shoppers on Amazon United States searched for Bank Line 132K times last year and spent an estimated $76K. The top 5 brands take 74% of clicks. Demand peaks in Nov. Flapen scores it 47 out of 100, a Fail.

01 · Demand

3.2% of searches ended in a purchase last week.

Shoppers searched for this 132K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 3.2% of those searches ended in a purchase. Searches in the last 90 days moved -23.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $76K a year.

Searches, last 12 months: 132K
Growth, 90 days vs prior 90: -23.2%
Conversion, latest week: 3.2%
Market size, estimated: $76Ka year
Peak month: November1.8× the quietest month
Top search term: bank line41K searches a year

02 · Price

A sale here is worth $17.88.

Listings sell for $17.88 on average, from $3.95 to $97.18. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 250 to 500 of them. At $17.88 that is $4K to $9K a year per listing.

Average price: $17.88inside the $15 to $100 sweet spot
Price range: $3.95–$97.18
Amazon United States median price: $24.38across 115,062 niches
Units sold a year: 4K–5K
Units per listing a year: 250–500
Revenue per listing a year: $4K–$9K
Returns: 0.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

73% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.2% of listings are out of stock. The average listing ranks #213 within Tarps & Tie-Downs. It carries 1,296 reviews at 4.60 stars, so a new listing needs social proof before a better product.

Sponsored listings: 73%
Prime listings: 100%
Out of stock, average day: 3.2%
Average rank: #213in Tarps & Tie-Downs
Average rating: 4.60 starsAmazon United States average 4.42 stars
Average reviews: 1,296per listing
Listings tracked: 30

04 · Newcomers

Amazon counts 1 of last year's 7 launches as successful.

7 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 71 months on average, so the names here are established.

Launched, last 12 months: 7
Successful launches: 1Amazon's first-year sales bar
Average brand age: 71 months

Products