balloon lights
Skip itSoft demand (-48.2% this quarter) — this niche doesn't clear our bar today.
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Competition
Good52%top-5 click share — leaders hold, buyers still browse
Conversion
Good4.4%search→purchase rate — share of searches ending in a sale
Review moat
Okay2,037.09avg incumbent reviews — the moat a new listing must climb
Price range
Okay$6.44–$21.76cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay$11.21avg listing price — sweet spot $15–$100
Returns
Okay3.8%return rate — above 5% kills the launch gate
Market size
Okay$113K$113K/yr · 229K searches
Brand share
Okay90%top-5 brand share — brands hold most of the demand
Growth
Bad-48.2%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, balloon lights is a $113K/yr Amazon United States market (229K searches/yr). The top 5 brands hold 90% of demand. Demand peaks in Mar–Apr–Oct. Verdict: Skip it — 38/100.
Data updated Jul 28, 2026 · scored weekly · How we score niches
balloon lights market data
- Units sold / yr
- 13K–15K
- avg 750–1,000/product
- Revenue / yr
- $140K–$168K
- units × avg price
- Conversion rate
- 4.4%
- Avg BSR
- #257
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 100%
- Out of stock
- 0.0%
- Avg brand age
- 41 months
- Avg seller age
- 195 days
Competition & brand share
The top 5 products take 52% of clicks — established leaders, but buyers still shop beyond them.Brands
10 rising
Sellers
14
Top-5 brand share
90%
Top 20: 100%
Top-5 click share
52%
Top 20: 97%
Open market
7%
- Aogist43%
- ZGWJ24%
- LIHAO14%
- LOKIPA5%
- Lagarto4%
- Neo LOONS3%
- Open — no brand owns it (4 brands, 7%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -48.2% search growth over the last 90 days.Peak months: Mar, Apr, Oct · busiest ÷ quietest = 2.3×
Top balloon lights search terms
- balloon lights85K/yr
- led balloon lights43K/yr
- balloon lights mini30K/yr
- balloon light15K/yr
- lights for balloons7K/yr
- led lights for balloons7K/yr
- mini balloon lights5K/yr
- ballon lights6K/yr
- balloon led lights6K/yr
- luces para globos4K/yr
Top balloon lights products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 22 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Aogist 100pcs White Balloon Lights Long Standby Time Waterproof Mini Light Battery Powered Round LED Ball Lamp for Latex Balloon Paper Lantern Party Wedding Festival Christmas Halloween Decorative
Aogist$11.204.5★4,878 rev
Aogist 100pcs Mutilcolor Balloon Lights Long Standby Time Waterproof Mini Ball Light Round LED Flash Lamp for Paper Lantern Balloon Party Wedding Birthday Festival New Year and Christmas Decorative
Aogist$11.654.5★4,878 rev
ZGWJ 100PCs Colorful Balloon Lights Mini Battery Powered Long Standby Time Waterproof Tiny Led Round Flash Light for Paper Lantern Balloon Party Easter Eggs Wedding Christmas Halloween Decorations
ZGWJ$11.424.5★1,615 rev
ZGWJ 100PCs White Balloon Lights Mini Battery Powered Long Standby Time Waterproof Tiny Led Round Light for Paper Lantern Balloon Party Easter Eggs Wedding Christmas Halloween Decorations
ZGWJ$11.324.5★1,615 rev
100pcs Balloon Lights Long Standby Time Mini Ball Light Round LED Multicolor Twinkling Ball Lamp for Paper Lantern Balloon Party Wedding Birthday and Festival Christmas Decorative Lights
ZGWJ$11.484.5★846 rev
Newest
by launch date
200Pcs Mini LED Ballon Lights Long Standby Time Waterproof Mini Light Round Ball Lamp for Latex Balloon Paper Lantern Party Wedding Festival Christmas Halloween Decorative (Color)
meiyimaoyi$18.7068 rev
LOKIPA LED Balloon Lights 50PCS Warm White Mini LED Lights Waterproof Round Tiny Led Balloon Lights for Paper Lantern Easter Eggs Pumpkin Birthday Neon Party Decoration
LOKIPA$6.7537 rev
ZGWJ 50PCs White Balloon Lights Mini Battery Powered Long Standby Time Waterproof Tiny Led Round Flash Light for Paper Lantern Balloon Party Easter Eggs Wedding Christmas Halloween Decorations
ZGWJ$10.1699 rev
50PCs Mini Led Lights Flash Led Balloons Light for Neon Party Lights Paper Lanterns Easter Eggs Birthday Party Wedding Halloween Christmas Decoration - Blinking Colorful
ZGWJ$9.45117 rev
50pcs LED Warm White Balloon Lights Round LED Mini Lights for Paper Lantern Balloon Birthday Party Event Indoor Outdoor Wedding Decoration Halloween Christmas Supplies
Aogist$9.556,395 rev
Trending
90-day click momentum
Acmee Non-Blinking LED Balloon Light LED Party Lights LED Paper Lantern Light LED Mini Light for Party or Wedding Decoration (Green Pack of 12)
Acmee$8.374.2★
ZGWJ 100PCs White Balloon Lights Mini Battery Powered Long Standby Time Waterproof Tiny Led Round Light for Paper Lantern Balloon Party Easter Eggs Wedding Christmas Halloween Decorations
ZGWJ$11.324.5★
ZGWJ 50PCs White Balloon Lights Mini Battery Powered Long Standby Time Waterproof Tiny Led Round Flash Light for Paper Lantern Balloon Party Easter Eggs Wedding Christmas Halloween Decorations
ZGWJ$10.164.5★
LOKIPA LED Balloon Lights 50PCS Warm White Mini LED Lights Waterproof Round Tiny Led Balloon Lights for Paper Lantern Easter Eggs Pumpkin Birthday Neon Party Decoration
LOKIPA$6.754.7★
50PCs Mini Led Lights Flash Led Balloons Light for Neon Party Lights Paper Lanterns Easter Eggs Birthday Party Wedding Halloween Christmas Decoration - Blinking Colorful
ZGWJ$9.454.5★
What buyers say about balloon lights
What buyers praise and complain about, mined from review topics.What buyers love
“So bright”
“Good for one time use”
“These lights are very good quality”
“The price is RIGHT”
“easy to use”
“Exactly what I wanted”
“The battery life was impressive”
“the colors are very vibrant”
“the kids just enjoyed playing with them”
“I also like that theyre waterproof”
What buyers complain about
“died within a couple of hours”
“Battery life is very short”
“some fell apart also thought they were bigger than they were”
“I do wish the light was a bit brighter”
“Reasons for a poor review:”
“Its not multi- colored”
“Horrible lights”
“Doesnt work”
“Dont look like picture”
“Too expensive”
Top return reasons
Common questions
- Is balloon lights profitable to sell on Amazon United States?
- The niche generates $113K/yr across 22 tracked products. 90-day search growth is -48.2%. Flapen's verdict: Skip it (38/100).
- How competitive is the balloon lights niche?
- 10 brands and 14 sellers compete. The top 5 products take 52% of clicks and top 5 brands hold 90% of demand.
- What do buyers complain about in balloon lights?
- Top complaints mined from reviews: Durability, Battery Life, Size-Overall. The return rate is 3.8%.
- When does demand for balloon lights peak?
- Demand peaks in Mar–Apr–Oct; the busiest month runs 2.3× the quietest.
- What does it cost to enter the balloon lights niche?
- Listings span $6.44–$21.76; the average listing price is $11.21 (sweet spot $15–$100). The average incumbent carries 2,037 reviews — the moat a new listing must climb.