Is bakers twine profitable to sell on Amazon United States?

The niche generates $71K/yr across 36 tracked products. 2 of 7 products launched in the last 360 days are still selling. 90-day search growth is -15.6%. Flapen's verdict: Worth a look (50/100).

How competitive is the bakers twine niche?

23 brands and 37 sellers compete. The top 5 products take 42% of clicks and top 5 brands hold 59% of demand.

What do buyers complain about in bakers twine?

Top complaints mined from reviews: Thickness, Strength, Durability. The return rate is 1.4%.

When does demand for bakers twine peak?

Demand peaks in Oct–Nov–Dec; the busiest month runs 4.2× the quietest.

What does it cost to enter the bakers twine niche?

Listings span $4.44–$34.62; the average listing price is $8.60 (sweet spot $15–$100). The average incumbent carries 1,285 reviews — the moat a new listing must climb.

bakers twine

Worth a look

Shows low returns (1.4%), but strong incumbent ratings (4.8★) keeps it on the watch list.

Returns

Great1.4%

return rate — above 5% kills the launch gate

Conversion

Great9.7%

search→purchase rate — share of searches ending in a sale

Brand share

Great59%

top-5 brand share — no brand owns this niche

Competition

Good42%

top-5 click share — leaders hold, buyers still browse

Price range

Good$4.44–$34.62

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Good1,284.92

avg incumbent reviews — the moat a new listing must climb

Avg price

Bad$8.60

avg listing price — sweet spot $15–$100

Market size

Bad$71K

$71K/yr · 85K searches

Growth

Bad-15.6%

90-day search growth — must beat 0% to launch

Quality gap

Bad4.8★

avg incumbent rating — lower means beatable quality

According to Flapen's Amazon United States niche tracking, bakers twine is a $71K/yr Amazon United States market (85K searches/yr). The top 5 brands hold 59% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Worth a look — 50/100.

Data updated Jul 27, 2026 · scored weekly · How we score niches

bakers twine market data

Units sold / yr: 8K–10K; avg 250–500/product
Revenue / yr: $69K–$86K; units × avg price
Conversion rate: 9.7%
Avg BSR: #1,061
Page quality: 0%
Prime: 100%
Sponsored: 83%
Out of stock: 5.6%
Avg brand age: 51 months
Avg seller age: 186 days

Competition & brand share

The top 5 products take 42% of clicks — established leaders, but buyers still shop beyond them.

Brands

23 rising

Sellers

Top-5 brand share

59%

Top 20: 98%

Top-5 click share

42%

Top 20: 86%

Open market

36%

SMART&CASUAL22%
FLIPPED14%
PH PERKHOMY12%
Mqiielle7%
PerkDecor5%
HULISEN5%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -15.6% search growth over the last 90 days.

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 4.2×

Open Trend

Top bakers twine search terms

bakers twine70K/yr -17.1%7.7% conv.
bakers twine for crafts12K/yr -9.2%5.4% conv.
bakers string3K/yr -14.0%10.6% conv.

All search terms

Top bakers twine products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

PerkHomy Cotton Butchers Twine String 500 Feet 2mm Twine for Cooking Food Safe Crafts Bakers Kitchen Butcher Meat Turkey Sausage Roasting Gift Wrapping Gardening Crocheting Knitting

PH PERKHOMY$5.284.8★4,281 rev

Cotton Bakers Twine328 Feet Cotton Cord Crafts Twine String Natural Blue Cotton String Twine for Gift Wrapping Christmas Decor Bottle Decorations Baby Shower Decor

FLIPPED$5.514.8★655 rev

SMART&CASUAL 700 Feet 100% Cotton Butcher Twine String 2mm Food-Grade Cooking Twine for Kitchen Roasting Turkey Sausage Meat Prep Baking Crafts Crocheting Gift Wrapping Gardening

SMART&CASUAL$6.234.6★153 rev

SMART&CASUAL Red and White Cotton Twine 700 Feet Natural Bakers String for Cooking Crafts Gift Wrapping Butchers Christmas and Wedding Decor

SMART&CASUAL$5.614.8★1,509 rev

SMART&CASUAL 600 Feet 2mm Cotton Butcher Twine String Soft Food Safe for Cooking Craft Baker Kitchen Meat Turkey Sausage Roasting Gift Wrapping Gardening Crocheting Knitting

SMART&CASUAL$6.104.8★1,509 rev

Newest

by launch date

SMART&CASUAL Red and White Cotton Twine 700 Feet Natural Bakers String for Cooking Crafts Gift Wrapping Butchers Christmas and Wedding Decor

SMART&CASUAL$5.611,509 rev

7mo ago

Red and White Bakers Twine 656 Feet x 1.3mm

GOLDEN COCK$6.5812 rev

8mo ago

9 Rolls Twine Cotton Colored Bakers Twine 2mm String Ropes for DIY Soft Crafts Gardening Plant Hanger Butchers Embellishments Festive Twine for Gift Wrapping

Mqiielle$10.0031 rev

10mo ago

Cotton Twine Bakers Twine 6 Rolls 1968FT Colorful Butchers String Ribbon for Kitchen Cooking Food DIY Crafts Making Gardening Gift Wrapping Wedding Party Decoration

owandan$14.2729 rev

1y ago

PerkDecor 400 Feet 100% 2mm Natural Cotton Cooking Twine Food Grade Butcher Twine String for Kitchen Roasting Baking Turkey Tying Meat Prep Crafts Gift Wrapping and Home Uses

PerkDecor$4.44113 rev

1y ago

What buyers say about bakers twine

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall17%

“Great Quality & Perfect for Crafts”

Value For Money15%

“Great deal”

Advertised Vs Actual Product14%

“As shown”

Strength10%

“Sturdy and easy to use dispenser”

Durability8%

“Doesn't break”

Color6%

“Fun colors”

Ease Of Use5%

“Easy to use”

Efficiency3%

“It works great for gardening”

Thickness3%

“The twine is a very nice thickness of it”

Material Quality3%

“The material appears to be a good thickness”

What buyers complain about

Thickness17%

“Wasnt as thick as I needed”

Strength12%

“Very weak”

Durability10%

“Breaks easy”

Quality-Overall9%

“Not good quality”

Size-Overall6%

“size was wrong”

Smell5%

“Smells like strong dangerous chemicals”

Stretchability/Expandability/Elasticity2%

“not stretchy”

Advertised Vs Actual Product2%

“The only thing worth noting is that the packaging is different than what is pictured”

Color2%

“THE RED AND WHITE ARE OUT STANDING TOGETHER”

Material Quality2%

“so I am not positive on the fiber content”

Top return reasons

Thin27%

Size-Overall18%

Value For Money16%

Thickness9%

Color7%

Advertised Vs Actual Product6%