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Backer Rod 1 Inch

Fail

The top 5 brands take 93% of clicks, so Backer Rod 1 Inch is a Fail.

Flapen Score
46
46 / 100
Ranks 5,399 of 9,536 Tools & Home Improvement niches · −2 vs the category median of 48
Market size
$83K/yr55K searches / yr
90-day growth
+42.4%search demand this quarter
Competition
73%top-5 click share · 7 brands · 23 sellers

Flapen Score

Backer Rod 1 Inch against its category

The dotted line is the Tools & Home Improvement average. Past it, Backer Rod 1 Inch is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Backer Rod 1 Inch market on Amazon at a glance

Shoppers on Amazon United States searched for Backer Rod 1 Inch 55K times last year and spent an estimated $83K. The top 5 brands take 93% of clicks. Demand peaks in Sep–Oct. Flapen scores it 46 out of 100, a Fail.

01 · Demand

7.6% of searches ended in a purchase last week.

Shoppers searched for this 55K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 7.6% of those searches ended in a purchase. Searches in the last 90 days moved +42.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $83K a year.

Searches, last 12 months
55K
Growth, 90 days vs prior 90
+42.4%
Conversion, latest week
7.6%
Market size, estimated
$83Ka year
Peak month
October2.5× the quietest month
Top search term
backer rod 1 inch19K searches a year

02 · Price

A sale here is worth $19.77.

Listings sell for $19.77 on average, from $4.39 to $61.04. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 250 to 500 of them. At $19.77 that is $5K to $10K a year per listing.

Average price
$19.77inside the $15 to $100 sweet spot
Price range
$4.39–$61.04
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
5K–6K
Units per listing a year
250–500
Revenue per listing a year
$5K–$10K
Returns
2.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

92% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #254 within Painting Supplies & Tools. It carries 764 reviews at 4.55 stars, so a new listing needs social proof before a better product.

Sponsored listings
92%
Prime listings
92%
Out of stock, average day
0.0%
Average rank
#254in Painting Supplies & Tools
Average rating
4.55 starsAmazon United States average 4.42 stars
Average reviews
764per listing
Listings tracked
13

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 54 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
54 months

Products

Top Backer Rod 1 Inch products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 73% of clicks. A locked shelf that new listings rarely crack.

$0$8K$17K$25K$33K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

7 falling

Sellers

23

Top-5 brand share

93%

Top 20: 100%

Top-5 click share

73%

Top 20: 100%

Open market

3%

  • BHUCUTU34%
  • MotiMind24%
  • HKACSTHI23%
  • Armacell7%
  • Macepason6%
  • M-D Building Products3%
  • Open — no brand owns it (1 brand, 3%)

Demand

Backer Rod 1 Inch search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KSpike '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Sep, Oct · busiest ÷ quietest = 2.5×

Search terms

Top Backer Rod 1 Inch search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • backer rod 1 inch19K/yr
  • backer rod 1+ inch16K/yr
  • foam backer rod 1 inch8K/yr
  • 1 inch backer rod7K/yr
  • 1 backer rod6K/yr

Reviews and returns

What reviews say buyers love and hate about Backer Rod 1 Inch

We read the reviews and the return reasons for every product selling here.

20%of positive reviews mention “Quality-Overall”
30%of negative reviews mention “Value For Money”
2.7%of orders come back
“Not worth it”
A buyer, on “Value For Money”30% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Backer Rod 1 Inch questions

Answered from the same tracked data.