Skip to content

Backer Rod 1/4

Maybe

Buyers convert on 11.4% of searches. But shoppers spend only $91K a year here, so Backer Rod 1/4 is a Maybe.

Flapen Score
56
56 / 100
Top 17% of 9,536 Tools & Home Improvement niches · +8 vs the category median of 48
Market size
$91K/yr53K searches / yr
90-day growth
+12.4%search demand this quarter
Competition
55%top-5 click share · 17 brands · 39 sellers

Flapen Score

Backer Rod 1/4 against its category

The dotted line is the Tools & Home Improvement average. Past it, Backer Rod 1/4 is stronger. Inside it, weaker.

56Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Backer Rod 1/4 market on Amazon at a glance

Shoppers on Amazon United States searched for Backer Rod 1/4 53K times last year and spent an estimated $91K. The top 5 brands take 64% of clicks. Demand peaks in Jul. Flapen scores it 56 out of 100, a Maybe.

01 · Demand

11.4% of searches ended in a purchase last week.

Shoppers searched for this 53K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 11.4% of those searches ended in a purchase. Searches in the last 90 days moved +12.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $91K a year.

Searches, last 12 months
53K
Growth, 90 days vs prior 90
+12.4%
Conversion, latest week
11.4%
Market size, estimated
$91Ka year
Peak month
July2.3× the quietest month
Top search term
backer rod 1/425K searches a year

02 · Price

A sale here is worth $15.11.

Listings sell for $15.11 on average, from $4.39 to $69.83. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At $15.11 that is $2K to $4K a year per listing.

Average price
$15.11inside the $15 to $100 sweet spot
Price range
$4.39–$69.83
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
6K–8K
Units per listing a year
100–250
Revenue per listing a year
$2K–$4K
Returns
2.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

87% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #1,059 within Weatherproofing. It carries 418 reviews at 4.44 stars, so a new listing needs social proof before a better product.

Sponsored listings
87%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#1,059in Weatherproofing
Average rating
4.44 starsAmazon United States average 4.42 stars
Average reviews
418per listing
Listings tracked
23

04 · Newcomers

Amazon counts 0 of last year's 8 launches as successful.

8 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months
8
Successful launches
0Amazon's first-year sales bar
Average brand age
42 months

Products

Top Backer Rod 1/4 products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 55% of clicks. Leaders hold, but buyers still shop past them.

$0$9K$18K$27K$37K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

17 rising

Sellers

39

Top-5 brand share

64%

Top 20: 100%

Top-5 click share

55%

Top 20: 96%

Open market

30%

  • Acuteye25%
  • Macepason16%
  • MotiMind9%
  • Orgthin8%
  • ToLanbbt6%
  • Mutual Industries6%

Demand

Backer Rod 1/4 search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jul · busiest ÷ quietest = 2.3×

Search terms

Top Backer Rod 1/4 search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • backer rod 1/425K/yr
  • 1/4 backer rod12K/yr
  • foam backer rod 1/4 inch6K/yr
  • backer rod 1/4 inch3K/yr
  • 1/4 inch backer rod4K/yr
  • 1/4 foam backer rod3K/yr

Reviews and returns

What reviews say buyers love and hate about Backer Rod 1/4

We read the reviews and the return reasons for every product selling here.

24%of positive reviews mention “Advertised Vs Actual Product”
50%of negative reviews mention “Quality-Overall”
2.7%of orders come back
“not the best”
A buyer, on “Quality-Overall”50% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Backer Rod 1/4 questions

Answered from the same tracked data.