baby yoda night light
Worth a lookShows a sweet-spot price point ($21.04 avg), but a small market ($8K/yr) keeps it on the watch list.
Avg price
Great$21.04avg listing price — sweet spot $15–$100
Price range
Great$7.00–$69.91cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Great2.0%return rate — above 5% kills the launch gate
Growth
Good+48.9%90-day search growth — must beat 0% to launch
Competition
Good45%top-5 click share — leaders hold, buyers still browse
Review moat
Good780.09avg incumbent reviews — the moat a new listing must climb
Brand share
Good70%top-5 brand share — brands hold most of the demand
Conversion
Okay2.4%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Market size
Bad$8K$8K/yr · 15K searches
According to Flapen's Amazon United States niche tracking, baby yoda night light is a $8K/yr Amazon United States market (15K searches/yr). The top 5 brands hold 70% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 52/100.
Data updated Jul 28, 2026 · scored weekly · How we score niches
baby yoda night light market data
- Units sold / yr
- 250–500
- avg 0–100/product
- Revenue / yr
- $5K–$11K
- units × avg price
- Conversion rate
- 2.4%
- Avg BSR
- #2,186
- Page quality
- 0%
- Prime
- 96%
- Sponsored
- 52%
- Out of stock
- 25.6%
- Avg brand age
- 42 months
- Avg seller age
- 161 days
Competition & brand share
The top 5 products take 45% of clicks — established leaders, but buyers still shop beyond them.Brands
11 falling
Sellers
26
Top-5 brand share
70%
Top 20: 100%
Top-5 click share
45%
Top 20: 96%
Open market
22%
- STAR WARS30%
- Hoofun11%
- Idea Nuova10%
- Paladone10%
- HutaoLi9%
- Ukonic9%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +48.9% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 4.3×
Top baby yoda night light search terms
- grogu night light2K/yr
- baby yoda night light3K/yr
- yoda lamp4K/yr
- baby yoda light3K/yr
- baby yoda lamp2K/yr
- yoda night light1K/yr
Top baby yoda night light products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 23 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Star Wars 3D Night LightBaby Yoda LED Lamp with Remote Control and Smart Touch LED Desk Lamp Yoda Star Wars Lamp for Room Decor Boys Girls Birthday Christmas Festivals Gifts
Hoofun$17.004.7★1,228 rev
HutaoLi 3D Night Light for Kids 16 Color Change Baby Light for Room Decor USB Charge 3D Illusion Lamp with Timing Function Remote Control for Kids Best Star Wars Fans Christmas Birthday Gifts
HutaoLi$15.824.6★1,165 rev
Star Wars The Mandalorian The Child 6-Inch LED Mood Light Lamp
Ukonic$16.654.0★54 rev
STAR WARS LED Squishy Night Light Baby Yoda Lamp Silicone Battery or USB Operated Mandalorian The Child Grogu Collectors Edition Ideal for Bedroom Game Room Office 51779
STAR WARS$17.504.7★1,812 rev
Lambs & Ivy Star Wars The Child/Baby Yoda Nursery Lamp with Shade and Bulb
Lambs & Ivy$69.914.8★155 rev
Newest
by launch date
Grogu SquishyGlo Night Light - Officially Licensed Star Wars Product
Paladone$25.065 rev
WFSLEI 3D Night Light 3 Pattern Baby LED Lamp LED Desk Lamp Baby Lamp Toys for Room Decor Boys Girls Kids Birthday Christmas Gifts
WFSLEI$12.8842 rev
Dreamy Cubby 3D Night Light 4 Pattern with Timing Function Toys LED Night Lamp for Room Decor Great Christmas Birthday Gifts for Kids and Fans Boys Girls Men
Dreamy Cubby$18.17238 rev
Star Wars The Mandalorian Featuring Grogu Rotating LED Projection Kids Lamp and Nightlight
Idea Nuova$16.53375 rev
Idea Nuova Star Wars the Mandalorian Featuring Grogu Scene Projection Kids Lamp and Nightlight
Idea Nuova$7.00553 rev
Trending
90-day click momentum
STAR WARS LED Night Light Baby Yoda Floating Carrier The Mandalorian Grogu Color Changing Battery Operated Night Light Flashlight Perfect for Bedside Wall Shelves and More 60388
STAR WARS$21.715.0★
STAR WARS The Mandalorian Helmet LED Night Light Plug-in Dusk to Dawn Light-Sensing Ideal for Kids Room Bedroom Office Wall Decor Gifts 53232
STAR WARS$14.304.6★
Grogu SquishyGlo Night Light - Officially Licensed Star Wars Product
Paladone$25.064.8★
STAR WARS LED Squishy Night Light Baby Yoda Lamp Silicone Battery or USB Operated Mandalorian The Child Grogu Collectors Edition Ideal for Bedroom Game Room Office 51779
STAR WARS$17.504.7★
Star Wars The Mandalorian The Child 7-Inch LED Mood Light Lamp Green
STAR WARS$22.084.6★
What buyers say about baby yoda night light
What buyers praise and complain about, mined from review topics.What buyers love
“Cute light”
“Great Christmas gift”
“Super cute colors”
“As advertised”
“Great quality”
“Great nightlight”
“Good value and quality for the price”
“Love this for Yoda fans its perfect love the remote control colors and the quality”
“Quick and Easy setup”
“The silicone body is soft and squishy, which makes it fun to pick up and handle without worrying about it breaking”
What buyers complain about
“expensive”
“Inaccurate listing”
“Looks horrible”
“Just didn't last long”
“which is still too short for my liking”
“dont use the batteries so I dont waste batteries”
Top return reasons
Common questions
- Is baby yoda night light profitable to sell on Amazon United States?
- The niche generates $8K/yr across 23 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is +48.9%. Flapen's verdict: Worth a look (52/100).
- How competitive is the baby yoda night light niche?
- 11 brands and 26 sellers compete. The top 5 products take 45% of clicks and top 5 brands hold 70% of demand.
- What do buyers complain about in baby yoda night light?
- Top complaints mined from reviews: Value For Money, Advertised Vs Actual Product, Quality-Overall. The return rate is 2.0%.
- When does demand for baby yoda night light peak?
- Demand peaks in Nov–Dec; the busiest month runs 4.3× the quietest.
- What does it cost to enter the baby yoda night light niche?
- Listings span $7.00–$69.91; the average listing price is $21.04 (sweet spot $15–$100). The average incumbent carries 780 reviews — the moat a new listing must climb.