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B085g66jtz

Fail

The top 5 products take 100% of clicks, so B085g66jtz is a Fail.

Flapen Score
37
37 / 100
Ranks 8,329 of 9,536 Tools & Home Improvement niches · −11 vs the category median of 48
Market size
$119K/yr20K searches / yr
90-day growth
-5.7%search demand this quarter
Competition
100%top-5 click share · 1 brands · 6 sellers

Flapen Score

B085g66jtz against its category

The dotted line is the Tools & Home Improvement average. Past it, B085g66jtz is stronger. Inside it, weaker.

37Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The B085g66jtz market on Amazon at a glance

Shoppers on Amazon United States searched for B085g66jtz 20K times last year and spent an estimated $119K. One brand takes every click. Flapen scores it 37 out of 100, a Fail.

01 · Demand

15.4% of searches ended in a purchase last week.

Shoppers searched for this 20K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 15.4% of those searches ended in a purchase. Searches in the last 90 days moved -5.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $119K a year.

Searches, last 12 months
20K
Growth, 90 days vs prior 90
-5.7%
Conversion, latest week
15.4%
Market size, estimated
$119Ka year
Peak month
July1.3× the quietest month
Top search term
waterdrop 10ua filter replacement6K searches a year

02 · Price

A sale here is worth $38.33.

Listings sell for $38.33 on average, from $25.76 to $49.30. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 500 to 750 of them. At $38.33 that is $19K to $29K a year per listing.

Average price
$38.33inside the $15 to $100 sweet spot
Price range
$25.76–$49.30
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–4K
Units per listing a year
500–750
Revenue per listing a year
$19K–$29K
Returns
2.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

20% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #49 within Water Filtration & Softeners. It carries 4,590 reviews at 4.66 stars, so a new listing needs social proof before a better product.

Sponsored listings
20%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#49in Water Filtration & Softeners
Average rating
4.66 starsAmazon United States average 4.42 stars
Average reviews
4,590per listing
Listings tracked
5

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 84 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
84 months

Products

Top B085g66jtz products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.

$0$24K$47K$71K$95K1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

1 flat

Sellers

6

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

0%

  • Waterdrop100%

Demand

B085g66jtz search demand

Weekly searches over the year, seasonality beneath. Pick a range.

700500Spike '25Prime Day '25Black Friday '25Spike '26DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

No pronounced peak months · busiest ÷ quietest = 1.3×

Search terms

Top B085g66jtz search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • waterdrop 10ua filter replacement6K/yr
  • b085g66jtz4K/yr
  • wd-rf10 replacement filter5K/yr
  • b085g66jtz|b08qvk1b52|b085g4nzhx5K/yr

Reviews and returns

What reviews say buyers love and hate about B085g66jtz

We read the reviews and the return reasons for every product selling here.

29%of positive reviews mention “Assembly/Installation”
28%of negative reviews mention “Filtration”
2.3%of orders come back
“Terrible filter”
A buyer, on “Filtration”28% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common B085g66jtz questions

Answered from the same tracked data.