Is Axe Sharpener profitable to sell on Amazon United States?

Flapen scores Axe Sharpener 54 out of 100 on Amazon United States, a Maybe. Shoppers spend $340K a year across 28 tracked products. Amazon counts 0 of the 1 products launched in the last year as successful launches. Search demand grew -3.9% in the last 90 days.

How competitive is the Axe Sharpener niche on Amazon United States?

19 brands and 86 sellers compete in Axe Sharpener on Amazon United States. The top 5 Axe Sharpener products take 55% of clicks, and the top 5 brands take 71%.

What do buyers complain about in Axe Sharpener?

Axe Sharpener buyers on Amazon United States complain most about Sharpness, Quality-Overall, and Durability. Returns run at 0.8% of orders.

When does demand for Axe Sharpener peak?

Search demand for Axe Sharpener on Amazon United States is steady all year. The busiest month runs 1.5× the quietest.

What does it cost to enter the Axe Sharpener niche?

Axe Sharpener sells for $23.98 on average on Amazon United States, inside the $15 to $100 sweet spot. Listings run $7.45 to $98.68. The average product has 3,583 reviews, the count a new listing must catch up to.

Axe Sharpener

Maybe

Returns run at only 0.8% of orders. But demand is soft, at -3.9% this quarter, so Axe Sharpener is a Maybe.

Flapen Score: 54
54 / 100Top 24% of 9,536 Tools & Home Improvement niches · +6 vs the category median of 48
Market size: $340K/yr251K searches / yr
90-day growth: -3.9%search demand this quarter
Competition: 55%top-5 click share · 19 brands · 86 sellers

Flapen Score

Axe Sharpener against its category

The dotted line is the Tools & Home Improvement average. Past it, Axe Sharpener is stronger. Inside it, weaker.

54Maybe

This niche Category average

See the method

Market

The Axe Sharpener market on Amazon at a glance

Shoppers on Amazon United States searched for Axe Sharpener 251K times last year and spent an estimated $340K. The top 5 brands take 71% of clicks. Flapen scores it 54 out of 100, a Maybe.

01 · Demand

5.6% of searches ended in a purchase last week.

Shoppers searched for this 251K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 5.6% of those searches ended in a purchase. Searches in the last 90 days moved -3.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $340K a year.

Searches, last 12 months: 251K
Growth, 90 days vs prior 90: -3.9%
Conversion, latest week: 5.6%
Market size, estimated: $340Ka year
Peak month: December1.5× the quietest month
Top search term: axe sharpener97K searches a year

02 · Price

A sale here is worth $23.98.

Listings sell for $23.98 on average, from $7.45 to $98.68. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 500 to 750 of them. At $23.98 that is $12K to $18K a year per listing.

Average price: $23.98inside the $15 to $100 sweet spot
Price range: $7.45–$98.68
Amazon United States median price: $24.38across 115,062 niches
Units sold a year: 13K–15K
Units per listing a year: 500–750
Revenue per listing a year: $12K–$18K
Returns: 0.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

75% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.2% of listings are out of stock. The average listing ranks #247 within Sharpening Stones. It carries 3,583 reviews at 4.56 stars, so a new listing needs social proof before a better product.

Sponsored listings: 75%
Prime listings: 100%
Out of stock, average day: 4.2%
Average rank: #247in Sharpening Stones
Average rating: 4.56 starsAmazon United States average 4.42 stars
Average reviews: 3,583per listing
Listings tracked: 28

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 60 months on average, so the names here are established.

Launched, last 12 months: 1
Successful launches: 0Amazon's first-year sales bar
Average brand age: 60 months

Products