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Automotive Wire

Maybe

Products sell for $26.80 on average, inside the sweet spot. But demand is soft, at -5.4% this quarter, so Automotive Wire is a Maybe.

Flapen Score
57
57 / 100
Top 15% of 9,536 Tools & Home Improvement niches · +9 vs the category median of 48
Market size
$373K/yr288K searches / yr
90-day growth
-5.4%search demand this quarter
Competition
35%top-5 click share · 22 brands · 38 sellers

Flapen Score

Automotive Wire against its category

The dotted line is the Tools & Home Improvement average. Past it, Automotive Wire is stronger. Inside it, weaker.

57Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Automotive Wire market on Amazon at a glance

Shoppers on Amazon United States searched for Automotive Wire 288K times last year and spent an estimated $373K. The top 5 brands take 71% of clicks. Demand peaks in Jul–Dec. Flapen scores it 57 out of 100, a Maybe.

01 · Demand

4.8% of searches ended in a purchase last week.

Shoppers searched for this 288K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 4.8% of those searches ended in a purchase. Searches in the last 90 days moved -5.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $373K a year.

Searches, last 12 months
288K
Growth, 90 days vs prior 90
-5.4%
Conversion, latest week
4.8%
Market size, estimated
$373Ka year
Peak month
December1.9× the quietest month
Top search term
automotive wire144K searches a year

02 · Price

A sale here is worth $26.80.

Listings sell for $26.80 on average, from $8.33 to $74.28. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 250 to 500 of them. At $26.80 that is $7K to $13K a year per listing.

Average price
$26.80inside the $15 to $100 sweet spot
Price range
$8.33–$74.28
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
13K–15K
Units per listing a year
250–500
Revenue per listing a year
$7K–$13K
Returns
1.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

98% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.7% of listings are out of stock. The average listing ranks #54 within Electrical Wire. It carries 1,206 reviews at 4.65 stars, so a new listing needs social proof before a better product.

Sponsored listings
98%
Prime listings
100%
Out of stock, average day
2.7%
Average rank
#54in Electrical Wire
Average rating
4.65 starsAmazon United States average 4.42 stars
Average reviews
1,206per listing
Listings tracked
50

04 · Newcomers

Amazon counts 1 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 58 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
1Amazon's first-year sales bar
Average brand age
58 months

Products

Top Automotive Wire products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 35% of clicks. An open shelf where new products get seen.

$0$11K$22K$34K$45K1001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

22 rising

Sellers

38

Top-5 brand share

71%

Top 20: 99%

Top-5 click share

35%

Top 20: 75%

Open market

22%

  • VIABRICO27%
  • NAOEVO12%
  • TUOFENG12%
  • energeaster11%
  • BABOOM BABOOM10%
  • Mygatti7%

Demand

Automotive Wire search demand

Weekly searches over the year, seasonality beneath. Pick a range.

18K13KSpike '25Prime Day '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Jul, Dec · busiest ÷ quietest = 1.9×

Search terms

Top Automotive Wire search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • automotive wire144K/yr
  • automotive wiring24K/yr
  • electric cable23K/yr
  • hookup wire10K/yr
  • electrical cable12K/yr
  • cable electrico12K/yr
  • automotive electrical wire9K/yr
  • primary wire8K/yr
  • car wiring7K/yr
  • hook up wire6K/yr

Reviews and returns

What reviews say buyers love and hate about Automotive Wire

We read the reviews and the return reasons for every product selling here.

30%of positive reviews mention “Quality-Overall”
16%of negative reviews mention “Quality-Overall”
1.7%of orders come back
“Cheap quality”
A buyer, on “Quality-Overall”16% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Automotive Wire questions

Answered from the same tracked data.