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Australian Floetrol

Fail

The top 5 brands take 100% of clicks, so Australian Floetrol is a Fail.

Flapen Score
37
37 / 100
Ranks 8,329 of 9,536 Tools & Home Improvement niches · −11 vs the category median of 48
Market size
$130K/yr32K searches / yr
90-day growth
-5.0%search demand this quarter
Competition
86%top-5 click share · 4 brands · 29 sellers

Flapen Score

Australian Floetrol against its category

The dotted line is the Tools & Home Improvement average. Past it, Australian Floetrol is stronger. Inside it, weaker.

37Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Australian Floetrol market on Amazon at a glance

Shoppers on Amazon United States searched for Australian Floetrol 32K times last year and spent an estimated $130K. All 4 brands take every click. Flapen scores it 37 out of 100, a Fail.

01 · Demand

6.0% of searches ended in a purchase last week.

Shoppers searched for this 32K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 6.0% of those searches ended in a purchase. Searches in the last 90 days moved -5.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $130K a year.

Searches, last 12 months
32K
Growth, 90 days vs prior 90
-5.0%
Conversion, latest week
6.0%
Market size, estimated
$130Ka year
Peak month
August1.5× the quietest month
Top search term
australian floetrol25K searches a year

02 · Price

A sale here is worth $67.48.

Listings sell for $67.48 on average, from $10.92 to $181.92. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 100 to 250 of them. At $67.48 that is $7K to $17K a year per listing.

Average price
$67.48inside the $15 to $100 sweet spot
Price range
$10.92–$181.92
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–2K
Units per listing a year
100–250
Revenue per listing a year
$7K–$17K
Returns
0.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

33% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.3% of listings are out of stock. The average listing ranks #275 within Paint & Primer. It carries 4,963 reviews at 4.57 stars, so a new listing needs social proof before a better product.

Sponsored listings
33%
Prime listings
100%
Out of stock, average day
3.3%
Average rank
#275in Paint & Primer
Average rating
4.57 starsAmazon United States average 4.42 stars
Average reviews
4,963per listing
Listings tracked
9

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 76 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
76 months

Products

Top Australian Floetrol products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 86% of clicks. A locked shelf that new listings rarely crack.

$0$19K$39K$58K$78K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

4 falling

Sellers

29

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

86%

Top 20: 100%

Open market

0%

  • Flood59%
  • Yummy-Yamaguchi35%
  • U.S. Art Supply4%
  • GrandProducts Art Bundles2%

Demand

Australian Floetrol search demand

Weekly searches over the year, seasonality beneath. Pick a range.

800600Prime Day '25Spike '26AprMayJunJulAugSepOctNovDecJanFebMarAprMayJunJul

No pronounced peak months · busiest ÷ quietest = 1.5×

Search terms

Top Australian Floetrol search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • australian floetrol25K/yr
  • australian floetrol cell activator4K/yr
  • australian floetrol for acrylic paint pouring3K/yr

Reviews and returns

What reviews say buyers love and hate about Australian Floetrol

We read the reviews and the return reasons for every product selling here.

25%of positive reviews mention “Value For Money”
32%of negative reviews mention “Paint Quality”
0.5%of orders come back
“For the life of me, I couldnt get the wide range of the paints I tried out to lay down flat and smooth, not even with added water or dish detergent”
A buyer, on “Paint Quality”32% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Australian Floetrol questions

Answered from the same tracked data.