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Aurora Glow Lamp

Fail

The top 5 products take 100% of clicks, so Aurora Glow Lamp is a Fail.

Flapen Score
34
34 / 100
Ranks 8,821 of 9,536 Tools & Home Improvement niches · −14 vs the category median of 48
Market size
$6K/yr4K searches / yr
90-day growth
-38.6%search demand this quarter
Competition
100%top-5 click share · 5 brands · 8 sellers

Flapen Score

Aurora Glow Lamp against its category

The dotted line is the Tools & Home Improvement average. Past it, Aurora Glow Lamp is stronger. Inside it, weaker.

34Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Aurora Glow Lamp market on Amazon at a glance

Shoppers on Amazon United States searched for Aurora Glow Lamp 4K times last year and spent an estimated $6K. All 5 brands take every click. Demand peaks in Aug–Dec. Flapen scores it 34 out of 100, a Fail.

01 · Demand

6.7% of searches ended in a purchase last week.

Shoppers searched for this 4K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 6.7% of those searches ended in a purchase. Searches in the last 90 days moved -38.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $6K a year.

Searches, last 12 months
4K
Growth, 90 days vs prior 90
-38.6%
Conversion, latest week
6.7%
Market size, estimated
$6Ka year
Peak month
December3.6× the quietest month
Top search term
aurora glow lamp2K searches a year

02 · Price

A sale here is worth $25.48.

Listings sell for $25.48 on average, from $12.47 to $45.78. Amazon reports units sold in ranges. This niche sold 100 to 250 a year. The average listing sells 0 to 100 of them. At $25.48 that is $0 to $3K a year per listing.

Average price
$25.48inside the $15 to $100 sweet spot
Price range
$12.47–$45.78
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
100–250
Units per listing a year
0–100
Revenue per listing a year
$0–$3K
Returns
0.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #84 within Wall Lights. It carries 10,156 reviews at 4.38 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#84in Wall Lights
Average rating
4.38 starsAmazon United States average 4.42 stars
Average reviews
10,156per listing
Listings tracked
5

04 · Newcomers

Amazon counts 2 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 21 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
2
Successful launches
2Amazon's first-year sales bar
Average brand age
21 months

Products

Top Aurora Glow Lamp products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.

$0$905$2K$3K$4K1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

5 flat

Sellers

8

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

0%

  • YJHAOTOU47%
  • Funlenry17%
  • Avkast16%
  • AURAGLOW13%
  • VoMii8%

Demand

Aurora Glow Lamp search demand

Weekly searches over the year, seasonality beneath. Pick a range.

500300Spike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Aug, Dec · busiest ÷ quietest = 3.6×

Search terms

Top Aurora Glow Lamp search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • aurora glow lamp2K/yr
  • aura glow lamp726/yr
  • aurora glow677/yr

Reviews and returns

What reviews say buyers love and hate about Aurora Glow Lamp

We read the reviews and the return reasons for every product selling here.

21%of positive reviews mention “Brightness/Shine/Glow”
15%of negative reviews mention “Charging”
0.9%of orders come back
“it won't charge”
A buyer, on “Charging”15% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Aurora Glow Lamp questions

Answered from the same tracked data.