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August Wifi Smart Lock

Fail

The top 5 brands take 100% of clicks, so August Wifi Smart Lock is a Fail.

Flapen Score
42
42 / 100
Ranks 6,968 of 9,536 Tools & Home Improvement niches · −6 vs the category median of 48
Market size
$1.0M/yr271K searches / yr
90-day growth
+19.1%search demand this quarter
Competition
69%top-5 click share · 5 brands · 118 sellers

Flapen Score

August Wifi Smart Lock against its category

The dotted line is the Tools & Home Improvement average. Past it, August Wifi Smart Lock is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The August Wifi Smart Lock market on Amazon at a glance

Shoppers on Amazon United States searched for August Wifi Smart Lock 271K times last year and spent an estimated $1.0M. All 5 brands take every click. Demand peaks in Jul. Flapen scores it 42 out of 100, a Fail.

01 · Demand

An estimated 2.5% of those searches ended in a purchase.

Shoppers searched for this 271K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.5% of those searches ended in a purchase. Searches in the last 90 days moved +19.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.0M a year.

Searches, last 12 months
271K
Growth, 90 days vs prior 90
+19.1%
Conversion, latest week
2.5%
Market size, estimated
$1.0Ma year
Peak month
July5.6× the quietest month
Top search term
august smart lock178K searches a year

02 · Price

A sale here is worth $148.67.

Listings sell for $148.67 on average, from $81.80 to $329.98. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 500 to 750 of them. At $148.67 that is $74K to $112K a year per listing.

Average price
$148.67above the $15 to $100 sweet spot
Price range
$81.80–$329.98
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
6K–8K
Units per listing a year
500–750
Revenue per listing a year
$74K–$112K
Returns
7.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

61% of listings pay for placement with sponsored ads. 89% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #407 within Door Hardware & Locks. It carries 2,376 reviews at 4.08 stars, so a new listing needs social proof before a better product.

Sponsored listings
61%
Prime listings
89%
Out of stock, average day
0.0%
Average rank
#407in Door Hardware & Locks
Average rating
4.08 starsAmazon United States average 4.42 stars
Average reviews
2,376per listing
Listings tracked
18

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
31 months

Products

Top August Wifi Smart Lock products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 27, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 69% of clicks. Leaders hold, but buyers still shop past them.

$0$102K$205K$307K$410K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

5 rising

Sellers

118

Est. top-5 brand share

100%

Top 20: 100%

Est. top-5 click share

69%

Top 20: 100%

Open market

0%

  • August Home48%
  • Yale44%
  • PHILIPS3%
  • Yale Security3%
  • Level1%
  • Open — no brand owns it (0%)

Demand

August Wifi Smart Lock search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K4KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: Jul · busiest ÷ quietest = 5.6×

Search terms

Top August Wifi Smart Lock search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • august smart lock178K/yr
  • august lock35K/yr
  • august wifi smart lock17K/yr
  • august wi-fi smart lock9K/yr
  • august door lock9K/yr
  • august smart lock pro7K/yr
  • august wifi smart lock aug-sl05-k02-s012K/yr
  • yale august smart lock3K/yr
  • august home smart lock4K/yr
  • august locks3K/yr

Reviews and returns

What reviews say buyers love and hate about August Wifi Smart Lock

We read the reviews and the return reasons for every product selling here.

27%of positive reviews mention “Locking Mechanism”
21%of negative reviews mention “Battery Life”
7.8%of orders come back
“Battery don't last”
A buyer, on “Battery Life”21% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common August Wifi Smart Lock questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data