Is Atomi profitable to sell on Amazon United States?

Flapen scores Atomi 49 out of 100 on Amazon United States, a Fail. Shoppers spend $80K a year across 80 tracked products. Amazon counts 17 of the 19 products launched in the last year as successful launches. Search demand grew +31.9% in the last 90 days.

How competitive is the Atomi niche on Amazon United States?

27 brands and 56 sellers compete in Atomi on Amazon United States. The top 5 Atomi products take 26% of clicks, and the top 5 brands take 76%.

What do buyers complain about in Atomi?

Atomi buyers on Amazon United States complain most about Durability, Quality-Overall, and Functionality-Overall. Returns run at 4.3% of orders.

When does demand for Atomi peak?

Search demand for Atomi on Amazon United States peaks in Oct–Nov, and the busiest month runs 2.8× the quietest.

What does it cost to enter the Atomi niche?

Atomi sells for $71.54 on average on Amazon United States, inside the $15 to $100 sweet spot. Listings run $11.39 to $284.94. The average product has 2,149 reviews, the count a new listing must catch up to.

Atomi

Fail

Buyers convert on only 1.2% of searches, so Atomi is a Fail.

Filters High Price

Flapen Score: 49
49 / 100Top 44% of 9,536 Tools & Home Improvement niches · +1 vs the category median of 48
Market size: $80K/yr95K searches / yr
90-day growth: +31.9%search demand this quarter
Competition: 26%top-5 click share · 27 brands · 56 sellers

Flapen Score

Atomi against its category

The dotted line is the Tools & Home Improvement average. Past it, Atomi is stronger. Inside it, weaker.

49Fail

This niche Category average

See the method

Market

The Atomi market on Amazon at a glance

Shoppers on Amazon United States searched for Atomi 95K times last year and spent an estimated $80K. The top 5 brands take 76% of clicks. Demand peaks in Oct–Nov. Flapen scores it 49 out of 100, a Fail.

01 · Demand

1.2% of searches ended in a purchase last week.

Shoppers searched for this 95K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 1.2% of those searches ended in a purchase. Searches in the last 90 days moved +31.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $80K a year.

Searches, last 12 months: 95K
Growth, 90 days vs prior 90: +31.9%
Conversion, latest week: 1.2%
Market size, estimated: $80Ka year
Peak month: November2.8× the quietest month
Top search term: xmcosy outdoor string lights27K searches a year

02 · Price

A sale here is worth $71.54.

Listings sell for $71.54 on average, from $11.39 to $284.94. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At $71.54 that is $0 to $7K a year per listing.

Average price: $71.54inside the $15 to $100 sweet spot
Price range: $11.39–$284.94
Amazon United States median price: $24.38across 115,062 niches
Units sold a year: 1K–1K
Units per listing a year: 0–100
Revenue per listing a year: $0–$7K
Returns: 4.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

86% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 17.9% of listings are out of stock. The average listing ranks #958 within String Lights. It carries 2,149 reviews at 4.38 stars, so a new listing needs social proof before a better product.

Sponsored listings: 86%
Prime listings: 93%
Out of stock, average day: 17.9%
Average rank: #958in String Lights
Average rating: 4.38 starsAmazon United States average 4.42 stars
Average reviews: 2,149per listing
Listings tracked: 80

04 · Newcomers

Amazon counts 17 of last year's 19 launches as successful.

19 products launched here in the last 12 months. Amazon counts 17 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months: 19
Successful launches: 17Amazon's first-year sales bar
Average brand age: 33 months

Products