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Atoma

Fail

The top 5 brands take 97% of clicks, so Atoma is a Fail.

Flapen Score
37
37 / 100
Ranks 8,329 of 9,536 Tools & Home Improvement niches · −11 vs the category median of 48
Market size
$103K/yr56K searches / yr
90-day growth
+4.9%search demand this quarter
Competition
76%top-5 click share · 6 brands · 115 sellers

Flapen Score

Atoma against its category

The dotted line is the Tools & Home Improvement average. Past it, Atoma is stronger. Inside it, weaker.

37Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Atoma market on Amazon at a glance

Shoppers on Amazon United States searched for Atoma 56K times last year and spent an estimated $103K. The top 5 brands take 97% of clicks. Demand peaks in Jan. Flapen scores it 37 out of 100, a Fail.

01 · Demand

2.8% of searches ended in a purchase last week.

Shoppers searched for this 56K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 2.8% of those searches ended in a purchase. Searches in the last 90 days moved +4.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $103K a year.

Searches, last 12 months
56K
Growth, 90 days vs prior 90
+4.9%
Conversion, latest week
2.8%
Market size, estimated
$103Ka year
Peak month
January1.4× the quietest month
Top search term
atoma diamond sharpening stone11K searches a year

02 · Price

A sale here is worth $65.14.

Listings sell for $65.14 on average, from $43.16 to $138.16. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At $65.14 that is $0 to $7K a year per listing.

Average price
$65.14inside the $15 to $100 sweet spot
Price range
$43.16–$138.16
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
$0–$7K
Returns
1.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

73% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.7% of listings are out of stock. The average listing ranks #441 within Sharpening Stones. It carries 701 reviews at 4.67 stars, so a new listing needs social proof before a better product.

Sponsored listings
73%
Prime listings
100%
Out of stock, average day
2.7%
Average rank
#441in Sharpening Stones
Average rating
4.67 starsAmazon United States average 4.42 stars
Average reviews
701per listing
Listings tracked
15

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 71 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
71 months

Products

Top Atoma products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 76% of clicks. A locked shelf that new listings rarely crack.

$0$10K$21K$31K$41K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

6 falling

Sellers

115

Top-5 brand share

97%

Top 20: 100%

Top-5 click share

76%

Top 20: 100%

Open market

0%

  • tsuboman42%
  • ツボ万26%
  • Atoma20%
  • SHARPAL6%
  • Jende3%
  • Ultrasharp3%

Demand

Atoma search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26DecMarJunAugNovMarMay

Peak months: Jan · busiest ÷ quietest = 1.4×

Search terms

Top Atoma search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • atoma diamond sharpening stone11K/yr
  • atoma18K/yr
  • atoma 14010K/yr
  • atoma diamond plate14K/yr
  • atoma 4004K/yr

Reviews and returns

What reviews say buyers love and hate about Atoma

We read the reviews and the return reasons for every product selling here.

29%of positive reviews mention “Sharpness”
16%of negative reviews mention “Sharpness”
1.6%of orders come back
“I found that my knives are really dull”
A buyer, on “Sharpness”16% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Atoma questions

Answered from the same tracked data.