asphalt patch
Worth a lookShows low returns (0.7%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Avg price
Great$49.63avg listing price — sweet spot $15–$100
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Review moat
Great479.47avg incumbent reviews — the moat a new listing must climb
Price range
Good$10.93–$137.03cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Good+35.6%90-day search growth — must beat 0% to launch
Market size
Okay$273K$273K/yr · 210K searches
Conversion
Okay2.6%search→purchase rate — share of searches ending in a sale
Brand share
Okay87%top-5 brand share — brands hold most of the demand
Competition
Bad72%top-5 click share — a locked-up shelf
According to Flapen's Amazon United States niche tracking, asphalt patch is a $273K/yr Amazon United States market (210K searches/yr). The top 5 brands hold 87% of demand. Demand peaks in Jun–Jul. Verdict: Worth a look — 56/100.
Data updated Jul 27, 2026 · scored weekly · How we score niches
asphalt patch market data
- Units sold / yr
- 8K–10K
- avg 250–500/product
- Revenue / yr
- $397K–$496K
- units × avg price
- Conversion rate
- 2.6%
- Avg BSR
- #247
- Page quality
- 0%
- Prime
- 53%
- Sponsored
- 73%
- Out of stock
- 3.3%
- Avg brand age
- 62 months
- Avg seller age
- 169 days
Competition & brand share
The top 5 products capture 72% of clicks — a locked-up shelf that new listings rarely crack.Brands
10 falling
Sellers
98
Top-5 brand share
87%
Top 20: 100%
Top-5 click share
72%
Top 20: 100%
Open market
9%
- Liquid Rubber43%
- Road Rescue22%
- Sakrete13%
- Wadities5%
- Blue Star4%
- Aquaphalt4%
- Open — no brand owns it (4 brands, 9%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +35.6% search growth over the last 90 days.Peak months: Jun, Jul · busiest ÷ quietest = 3.0×
Top asphalt patch search terms
- asphalt patch63K/yr
- asphalt35K/yr
- asphalt repair26K/yr
- asfalto en frio15K/yr
- cold patch asphalt repair12K/yr
- driveway patch7K/yr
- driveway repair7K/yr
- asphalt patch for driveway repair5K/yr
- gator patch asphalt repair4K/yr
- cold patch asphalt4K/yr
Top asphalt patch products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 15 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Liquid Rubber Asphalt Patch 11lb Pail Ready-to-Use Pothole Repair for Driveways Parking Lots Pathways & Roads Easy All-Weather Application No Mixing Required
Liquid Rubber$39.444.2★159 rev
Road Rescue Black Asphalt Repair 50 lb.
Road Rescue$46.743.9★18 rev
Liquid Rubber Asphalt Patch 44lb Pail Ready-to-Use Pothole Repair for Driveways Parking Lots Pathways & Roads Easy All-Weather Application No Mixing Required
Liquid Rubber$87.494.2★159 rev
Sakrete Trowelable Blacktop Repair (Quart 1)
Sakrete$22.133.9★61 rev
Asphalt Crack Filler 2.65LB High Elasticity Cement Crack Filler Self Leveling Waterproof Repair Sealant for Driveway Walkway Blacktop Concrete Joint Outdoor Quick Drying Sealer - Black
Wadities$27.764.2★177 rev
Newest
by launch date
JetCoat All-Weather Pothole Patch 50lb Bag
Jetcoat$39.941 rev
Liquid Rubber Driveway Restore - Highly Flexible Asphalt Coating Fills Cracks and Revitalize Easy to Use and Apply 4 Gallon
Liquid Rubber$137.03161 rev
Asphalt Crack Filler 2.65LB High Elasticity Cement Crack Filler Self Leveling Waterproof Repair Sealant for Driveway Walkway Blacktop Concrete Joint Outdoor Quick Drying Sealer - Black
Wadities$27.76177 rev
11 lb. Blacktop Patch Black Mfr: HE304044-A
MOLLIFII$34.629 rev
Liquid Rubber Asphalt Patch 11lb Pail Ready-to-Use Pothole Repair for Driveways Parking Lots Pathways & Roads Easy All-Weather Application No Mixing Required
Liquid Rubber$39.44159 rev
Trending
90-day click momentumJetCoat All-Weather Pothole Patch 50lb Bag
Jetcoat$39.945.0★
Liquid Rubber Driveway Restore - Highly Flexible Asphalt Coating Fills Cracks and Revitalize Easy to Use and Apply 4 Gallon
Liquid Rubber$137.033.8★
Asphalt Crack Filler 2.65LB High Elasticity Cement Crack Filler Self Leveling Waterproof Repair Sealant for Driveway Walkway Blacktop Concrete Joint Outdoor Quick Drying Sealer - Black
Wadities$27.764.2★
Road Rescue AP-100 50 lb. Asphalt Repair Black 2 Pack
Road Rescue$102.654.2★
Road Rescue Black Asphalt Repair 50 lb.
Road Rescue$46.743.9★
What buyers say about asphalt patch
What buyers praise and complain about, mined from review topics.What buyers love
“Its easy to work with”
“Works great, high quality and easy to apply”
“I've used this before with excellent long lasting results”
“Great value”
“it appears to be very durable”
“works as advertised”
“works well for routine maintenance a useful option if you want to keep driveways or walkways in better shape without hiring professional repair”
“This material is extremely easy to use”
“skins over quickly so it doesn't stick to anything”
“There is no mess and clean up is quick and easy”
What buyers complain about
“Its not cheap”
“not the quality I was expecting”
“This product does not work as expected”
“This was not the correct product to repair my driveway”
“Just dirty gravel”
“Hard as a rock”
“Small size”
“Difficult to use”
“does not adhere to crack”
“Would have been 5 stars except for the leakage”
Top return reasons
Common questions
- Is asphalt patch profitable to sell on Amazon United States?
- The niche generates $273K/yr across 15 tracked products. 3 of 4 products launched in the last 360 days are still selling. 90-day search growth is +35.6%. Flapen's verdict: Worth a look (56/100).
- How competitive is the asphalt patch niche?
- 10 brands and 98 sellers compete. The top 5 products take 72% of clicks and top 5 brands hold 87% of demand.
- What do buyers complain about in asphalt patch?
- Top complaints mined from reviews: Value For Money, Quality-Overall, Functionality-Overall. The return rate is 0.7%.
- When does demand for asphalt patch peak?
- Demand peaks in Jun–Jul; the busiest month runs 3.0× the quietest.
- What does it cost to enter the asphalt patch niche?
- Listings span $10.93–$137.03; the average listing price is $49.63 (sweet spot $15–$100). The average incumbent carries 479 reviews — the moat a new listing must climb.