Is asphalt crack filler profitable to sell on Amazon United States?

The niche generates $668K/yr across 25 tracked products. 3 of 4 products launched in the last 360 days are still selling. 90-day search growth is +56.0%. Flapen's verdict: Worth a look (72/100).

How competitive is the asphalt crack filler niche?

16 brands and 75 sellers compete. The top 5 products take 51% of clicks and top 5 brands hold 61% of demand.

What do buyers complain about in asphalt crack filler?

Top complaints mined from reviews: Durability, Value For Money, Color. The return rate is 1.1%.

When does demand for asphalt crack filler peak?

Demand peaks in Apr–May–Jun–Jul–Aug–Sep; the busiest month runs 6.1× the quietest.

What does it cost to enter the asphalt crack filler niche?

Listings span $6.96–$136.96; the average listing price is $41.16 (sweet spot $15–$100). The average incumbent carries 853 reviews — the moat a new listing must climb.

asphalt crack filler

Worth a look

Shows a sweet-spot price point ($41.16 avg), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Avg price

Incredible$41.16

avg listing price — sweet spot $15–$100

Returns

Great1.1%

return rate — above 5% kills the launch gate

Quality gap

Great4.2★

avg incumbent rating — lower means beatable quality

Brand share

Good61%

top-5 brand share — brands hold most of the demand

Growth

Good+56.0%

90-day search growth — must beat 0% to launch

Conversion

Good6.2%

search→purchase rate — share of searches ending in a sale

Market size

Good$668K

$668K/yr · 261K searches

Review moat

Good853.28

avg incumbent reviews — the moat a new listing must climb

Price range

Good$6.96–$136.96

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Good51%

top-5 click share — leaders hold, buyers still browse

According to Flapen's Amazon United States niche tracking, asphalt crack filler is a $668K/yr Amazon United States market (261K searches/yr). The top 5 brands hold 61% of demand. Demand peaks in Apr–May–Jun–Jul–Aug–Sep. Verdict: Worth a look — 72/100.

Data updated Jul 28, 2026 · scored weekly · How we score niches

asphalt crack filler market data

Units sold / yr: 15K–20K; avg 500–750/product
Revenue / yr: $617K–$823K; units × avg price
Conversion rate: 6.2%
Avg BSR: #164
Page quality: 0%
Prime: 88%
Sponsored: 68%
Out of stock: 10.7%
Avg brand age: 62 months
Avg seller age: 169 days

Competition & brand share

The top 5 products take 51% of clicks — established leaders, but buyers still shop beyond them.

Brands

16 falling

Sellers

Top-5 brand share

61%

Top 20: 100%

Top-5 click share

51%

Top 20: 95%

Open market

33%

Red Devil22%
Blue Star11%
SIKA10%
LUVBOATE10%
DAP7%
Wadities7%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +56.0% search growth over the last 90 days.

Peak months: Apr, May, Jun, Jul, Aug, Sep · busiest ÷ quietest = 6.1×

Open Trend

Top asphalt crack filler search terms

asphalt crack filler83K/yr +40.8%6.0% conv.
driveway crack filler62K/yr +127.4%4.0% conv.
asphalt crack filler driveway31K/yr +49.6%5.0% conv.
blacktop crack filler14K/yr +60.1%5.6% conv.
driveway crack filler asphalt10K/yr -13.3%5.6% conv.
asphalt filler6K/yr +93.9%2.2% conv.
driveway crack sealer7K/yr +36.7%4.3% conv.
driveway filler6K/yr +38.2%2.4% conv.
asphalt crack sealer5K/yr +40.0%5.3% conv.
asphalt driveway crack filler4K/yr +99.1%4.7% conv.

All search terms

Top asphalt crack filler products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Red Devil 0637 Asphalt Crack Filler Sealant Black Acrylic Driveway Sealer for Cracks & Joints Forms a Water-Resistant Seal 10.1 fl oz Pack of 4 Made in USA

Red Devil$16.864.4★2,557 rev

Bluestar Flexible Asphalt Crack Filler DIY - No Special Tools Needed Fill Cracks in Asphalt Driveways and Parking Lots. 16 fl. oz. Bottle.

Blue Star$16.934.2★1,103 rev

SIKA Sikaflex-410 Asphalt Sealant Black Self-Leveling Hybrid Sealant for Filling Cracks in Asphalt Driveways Roadways and Pavements - 9 fl. oz. Cartridge Fills Cracks up to 1.5 in. Wide

SIKA$10.874.5★1,101 rev

Asphalt Crack Filler 4.5LB Waterproof Self Leveling Driveway Crack Filler

LUVBOATE$48.834.2★219 rev

DAP Concrete Crack Filler Gray 1.62 lb (7079860500)

DAP$12.294.4★1,504 rev

Newest

by launch date

Liquid Rubber Driveway Restore - Asphalt Sealer & Crack Filler 4 Gallon

Liquid Rubber$136.969 rev

5mo ago

Asphalt Crack Filler 17.6 Floz High Elasticity Asphalt Driveway Crack Filler Self Leveling Blacktop Sealant for Filling in Cracks on Driveway and Road Blacktop Concrete Joint Filler

Meuvcol$16.84540 rev

8mo ago

Asphalt Crack Filler 2.65LB High Elasticity Cement Crack Filler Self Leveling Waterproof Repair Sealant for Driveway Walkway Blacktop Concrete Joint Outdoor Quick Drying Sealer - Black

Wadities$27.70180 rev

10mo ago

Asphalt Crack Filler 5.3LB High Elasticity Cement Crack Filler Self Leveling Waterproof Repair Sealant for Driveway Walkway Blacktop Concrete Joint Outdoor Quick Drying Sealer - Black

Wadities$46.97180 rev

10mo ago

Asphalt Crack Filler Crack Repair Sealant Driveway Crack Sealer for Asphalt & Blacktop Fast-Drying Weather-Resistant Easy to Apply Pavement Repair Sealant(2 Pcs 2.2LB)

MuzeFansi$21.6279 rev

1y ago

What buyers say about asphalt crack filler

What buyers praise and complain about, mined from review topics.

What buyers love

Ease Of Use20%

“Easy to Use”

Efficiency16%

“Works great”

Quality-Overall16%

“Works great, high quality and easy to apply”

Advertised Vs Actual Product7%

“As advertised”

Value For Money6%

“Great value”

Durability4%

“Great and Durable”

Color3%

“Color covers grey Love this”

Material Quality2%

“Looks great & with its elasticity, it wont crack like the concrete fillers”

Weather Proof2%

“I feel confident it will hold up through weather changes”

Soft Feel2%

“goes on smoother when the surface is warm”

What buyers complain about

Durability12%

“Won't last”

Value For Money11%

“Since this product is not cheap”

Color10%

“color doesn't match”

Functionality-Overall8%

“If cracks are narrow this product may not work”

Quality-Overall8%

“Absolute garbage”

Advertised Vs Actual Product6%

“Total deceptive product”

Ease Of Use5%

“Difficult to use”

Thickness4%

“The crack was as thick as half an inch”

Maintenance And Repair3%

“This was not the correct product to repair my driveway”

Adhesion/Stickiness3%

“Stays very sticky as it dries”

Top return reasons

Functionality-Overall17%

Advertised Vs Actual Product16%

Color14%

Size-Overall11%

Value For Money10%

Leak-Proof6%

Defective Material/Parts4%

Compatibility-Overall3%