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Aquarium Toy

Fail

Shoppers spend only $36K a year here, so Aquarium Toy is a Fail.

Flapen Score
45
45 / 100
Ranks 5,778 of 9,536 Tools & Home Improvement niches · −3 vs the category median of 48
Market size
$36K/yr146K searches / yr
90-day growth
-1.7%search demand this quarter
Competition
56%top-5 click share · 26 brands · 51 sellers

Flapen Score

Aquarium Toy against its category

The dotted line is the Tools & Home Improvement average. Past it, Aquarium Toy is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Aquarium Toy market on Amazon at a glance

Shoppers on Amazon United States searched for Aquarium Toy 146K times last year and spent an estimated $36K. The top 5 brands take 58% of clicks. Demand peaks in Nov–Dec. Flapen scores it 45 out of 100, a Fail.

01 · Demand

0.9% of searches ended in a purchase last week.

Shoppers searched for this 146K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 0.9% of those searches ended in a purchase. Searches in the last 90 days moved -1.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $36K a year.

Searches, last 12 months
146K
Growth, 90 days vs prior 90
-1.7%
Conversion, latest week
0.9%
Market size, estimated
$36Ka year
Peak month
December2.8× the quietest month
Top search term
aquarium toy23K searches a year

02 · Price

A sale here is worth $26.98.

Listings sell for $26.98 on average, from $6.42 to $94.78. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At $26.98 that is $0 to $3K a year per listing.

Average price
$26.98inside the $15 to $100 sweet spot
Price range
$6.42–$94.78
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–3K
Units per listing a year
0–100
Revenue per listing a year
$0–$3K
Returns
3.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

93% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 4.7% of listings are out of stock. The average listing ranks #396 within Novelty Lighting. It carries 3,012 reviews at 4.27 stars, so a new listing needs social proof before a better product.

Sponsored listings
93%
Prime listings
97%
Out of stock, average day
4.7%
Average rank
#396in Novelty Lighting
Average rating
4.27 starsAmazon United States average 4.42 stars
Average reviews
3,012per listing
Listings tracked
30

04 · Newcomers

Amazon counts 3 of last year's 4 launches as successful.

4 products launched here in the last 12 months. Amazon counts 3 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
4
Successful launches
3Amazon's first-year sales bar
Average brand age
33 months

Products

Top Aquarium Toy products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 56% of clicks. Leaders hold, but buyers still shop past them.

$0$2K$4K$5K$7K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

26 rising

Sellers

51

Top-5 brand share

58%

Top 20: 94%

Top-5 click share

56%

Top 20: 90%

Open market

36%

  • Baby Einstein19%
  • Tokenkuko11%
  • Linda's Essentials11%
  • BITZEE9%
  • kiddgroo8%
  • XiaYiTL7%

Demand

Aquarium Toy search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Prime Day '26DecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 2.8×

Search terms

Top Aquarium Toy search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • aquarium toy23K/yr
  • toy fish tank23K/yr
  • fish tank toy20K/yr
  • toy aquarium15K/yr
  • aquarium toys for kids13K/yr
  • aquarium toys11K/yr
  • toy aquarium with moving fish for kids9K/yr
  • pretend fish tank6K/yr
  • fish tank toys for kids5K/yr
  • toddler fish tank5K/yr

Reviews and returns

What reviews say buyers love and hate about Aquarium Toy

We read the reviews and the return reasons for every product selling here.

25%of positive reviews mention “Fun/Entertainment Experience”
15%of negative reviews mention “Durability”
3.0%of orders come back
“Broken”
A buyer, on “Durability”15% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Aquarium Toy questions

Answered from the same tracked data.