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Aquaphalt

Fail

The top 5 brands take 100% of clicks, so Aquaphalt is a Fail.

Flapen Score
44
44 / 100
Ranks 6,173 of 9,536 Tools & Home Improvement niches · −4 vs the category median of 48
Market size
$84K/yr35K searches / yr
90-day growth
+43.1%search demand this quarter
Competition
87%top-5 click share · 4 brands · 29 sellers

Flapen Score

Aquaphalt against its category

The dotted line is the Tools & Home Improvement average. Past it, Aquaphalt is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Aquaphalt market on Amazon at a glance

Shoppers on Amazon United States searched for Aquaphalt 35K times last year and spent an estimated $84K. All 4 brands take every click. Flapen scores it 44 out of 100, a Fail.

01 · Demand

2.0% of searches ended in a purchase last week.

Shoppers searched for this 35K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 2.0% of those searches ended in a purchase. Searches in the last 90 days moved +43.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $84K a year.

Searches, last 12 months
35K
Growth, 90 days vs prior 90
+43.1%
Conversion, latest week
2.0%
Market size, estimated
$84Ka year
Top search term
aquaphalt23K searches a year

02 · Price

A sale here is worth $118.08.

Listings sell for $118.08 on average, from $39.44 to $202.95. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 100 to 250 of them. At $118.08 that is $12K to $30K a year per listing.

Average price
$118.08above the $15 to $100 sweet spot
Price range
$39.44–$202.95
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
1K–2K
Units per listing a year
100–250
Revenue per listing a year
$12K–$30K
Returns
0.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

33% of listings pay for placement with sponsored ads. 33% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #533 within Raw Building Materials. It carries 113 reviews at 4.31 stars, so a new listing needs social proof before a better product.

Sponsored listings
33%
Prime listings
33%
Out of stock, average day
0.0%
Average rank
#533in Raw Building Materials
Average rating
4.31 starsAmazon United States average 4.42 stars
Average reviews
113per listing
Listings tracked
9

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 72 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
72 months

Products

Top Aquaphalt products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 87% of clicks. A locked shelf that new listings rarely crack.

$0$8K$17K$25K$33K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

4 flat

Sellers

29

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

87%

Top 20: 100%

Open market

0%

  • Aquaphalt43%
  • Generic40%
  • Liquid Rubber14%
  • Aqualung4%

Demand

Aquaphalt search demand

Weekly searches over the year. Pick a range.

1K600Prime Day '26Mar '26Apr '26Apr '26May '26May '26Jun '26Jun '26Jul '26Jul '26

Search terms

Top Aquaphalt search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • aquaphalt23K/yr
  • aquaphalt 6.0 permanent asphalt repair7K/yr
  • water activated asphalt patch4K/yr

Reviews and returns

What reviews say buyers love and hate about Aquaphalt

We read the reviews and the return reasons for every product selling here.

33%of positive reviews mention “Ease Of Use”
22%of negative reviews mention “Value For Money”
0.5%of orders come back
“Expensive”
A buyer, on “Value For Money”22% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Aquaphalt questions

Answered from the same tracked data.