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Aqua Pure Water Filter

Fail

Prices span $124.58–$292.58, mostly outside the sweet spot, so Aqua Pure Water Filter is a Fail.

Flapen Score
38
38 / 100
Ranks 8,108 of 9,536 Tools & Home Improvement niches · −10 vs the category median of 48
Market size
$89K/yr6K searches / yr
90-day growth
-11.0%search demand this quarter
Competition
70%top-5 click share · 6 brands · 28 sellers

Flapen Score

Aqua Pure Water Filter against its category

The dotted line is the Tools & Home Improvement average. Past it, Aqua Pure Water Filter is stronger. Inside it, weaker.

38Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Aqua Pure Water Filter market on Amazon at a glance

Shoppers on Amazon United States searched for Aqua Pure Water Filter 6K times last year and spent an estimated $89K. The top 5 brands take 96% of clicks. Flapen scores it 38 out of 100, a Fail.

01 · Demand

8.0% of searches ended in a purchase last week.

Shoppers searched for this 6K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 8.0% of those searches ended in a purchase. Searches in the last 90 days moved -11.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $89K a year.

Searches, last 12 months
6K
Growth, 90 days vs prior 90
-11.0%
Conversion, latest week
8.0%
Market size, estimated
$89Ka year
Peak month
January1.3× the quietest month
Top search term
ap917hd-s4K searches a year

02 · Price

A sale here is worth $175.91.

Listings sell for $175.91 on average, from $124.58 to $292.58. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At $175.91 that is $0 to $18K a year per listing.

Average price
$175.91above the $15 to $100 sweet spot
Price range
$124.58–$292.58
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
500–750
Units per listing a year
0–100
Revenue per listing a year
$0–$18K
Returns
1.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 12.4% of listings are out of stock. The average listing ranks #1,097 within Water Filtration & Softeners. It carries 130 reviews at 4.55 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
12.4%
Average rank
#1,097in Water Filtration & Softeners
Average rating
4.55 starsAmazon United States average 4.42 stars
Average reviews
130per listing
Listings tracked
11

04 · Newcomers

Amazon counts 6 of last year's 7 launches as successful.

7 products launched here in the last 12 months. Amazon counts 6 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 48 months on average, so the names here are settling in.

Launched, last 12 months
7
Successful launches
6Amazon's first-year sales bar
Average brand age
48 months

Products

Top Aqua Pure Water Filter products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 70% of clicks. Leaders hold, but buyers still shop past them.

$0$9K$18K$27K$36K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

6 rising

Sellers

28

Top-5 brand share

96%

Top 20: 100%

Top-5 click share

70%

Top 20: 100%

Open market

0%

  • Aqua-Pure41%
  • Varycony20%
  • Elovener16%
  • PERCOLA15%
  • Pelicori4%
  • AQUA CREST4%

Demand

Aqua Pure Water Filter search demand

Weekly searches over the year, seasonality beneath. Pick a range.

250150Spike '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.3×

Reviews and returns

What reviews say buyers love and hate about Aqua Pure Water Filter

We read the reviews and the return reasons for every product selling here.

19%of positive reviews mention “Filtration”
29%of negative reviews mention “Filtration”
1.4%of orders come back
“Not a comparable filter and has quality and performance issues”
A buyer, on “Filtration”29% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Aqua Pure Water Filter questions

Answered from the same tracked data.