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Aprilaire Humidifier

Fail

Demand is soft, at -83.2% this quarter, so Aprilaire Humidifier is a Fail.

Flapen Score
22
22 / 100
Ranks 9,489 of 9,536 Tools & Home Improvement niches · −26 vs the category median of 48
Market size
$64K/yr60K searches / yr
90-day growth
-83.2%search demand this quarter
Competition
72%top-5 click share · 5 brands · 42 sellers

Flapen Score

Aprilaire Humidifier against its category

The dotted line is the Tools & Home Improvement average. Past it, Aprilaire Humidifier is stronger. Inside it, weaker.

22Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Aprilaire Humidifier market on Amazon at a glance

Shoppers on Amazon United States searched for Aprilaire Humidifier 60K times last year and spent an estimated $64K. All 5 brands take every click. Demand peaks in Jan–Feb–Nov–Dec. Flapen scores it 22 out of 100, a Fail.

01 · Demand

0.4% of searches ended in a purchase last week.

Shoppers searched for this 60K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 0.4% of those searches ended in a purchase. Searches in the last 90 days moved -83.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $64K a year.

Searches, last 12 months
60K
Growth, 90 days vs prior 90
-83.2%
Conversion, latest week
0.4%
Market size, estimated
$64Ka year
Peak month
January27.2× the quietest month
Top search term
furnace humidifier28K searches a year

02 · Price

A sale here is worth $283.21.

Listings sell for $283.21 on average, from $151.72 to $985.62. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At $283.21 that is $0 to $28K a year per listing.

Average price
$283.21above the $15 to $100 sweet spot
Price range
$151.72–$985.62
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
250–500
Units per listing a year
0–100
Revenue per listing a year
$0–$28K
Returns
7.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

45% of listings pay for placement with sponsored ads. 82% ship with Prime. On an average day, 7.0% of listings are out of stock. The average listing ranks #544 within Furnace Parts & Accessories. It carries 311 reviews at 4.15 stars, so a new listing needs social proof before a better product.

Sponsored listings
45%
Prime listings
82%
Out of stock, average day
7.0%
Average rank
#544in Furnace Parts & Accessories
Average rating
4.15 starsAmazon United States average 4.42 stars
Average reviews
311per listing
Listings tracked
11

04 · Newcomers

Amazon counts 1 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 67 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
67 months

Products

Top Aprilaire Humidifier products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 72% of clicks. A locked shelf that new listings rarely crack.

$0$6K$13K$19K$26K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

5 flat

Sellers

42

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

72%

Top 20: 100%

Open market

0%

  • Aprilaire52%
  • Honeywell Home28%
  • GeneralAire9%
  • DIGI MISTER8%
  • FYNTRA3%

Demand

Aprilaire Humidifier search demand

Weekly searches over the year, seasonality beneath. Pick a range.

9K7KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Feb, Nov, Dec · busiest ÷ quietest = 27.2×

Search terms

Top Aprilaire Humidifier search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • furnace humidifier28K/yr
  • hvac humidifier9K/yr
  • humidifier for furnace9K/yr
  • furnace humidifier whole house6K/yr
  • honeywell whole house humidifier6K/yr
  • furnace humidifiers2K/yr
  • humidifier attachment for furnace1K/yr

Reviews and returns

What reviews say buyers love and hate about Aprilaire Humidifier

We read the reviews and the return reasons for every product selling here.

32%of positive reviews mention “Smell”
10%of negative reviews mention “Connectivity-Overall”
7.5%of orders come back
“now cannot get reconnected”
A buyer, on “Connectivity-Overall”10% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

21 topics

NegativePositive

FAQ

Common Aprilaire Humidifier questions

Answered from the same tracked data.