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Aprilaire 413 Filter Replacement

Fail

Shoppers spend an estimated $87K a year here, so Aprilaire 413 Filter Replacement is a Fail.

Flapen Score
45
45 / 100
Ranks 5,778 of 9,536 Tools & Home Improvement niches · −3 vs the category median of 48
Market size
$87K/yr10K searches / yr
90-day growth
+13.5%search demand this quarter
Competition
69%top-5 click share · 10 brands · 32 sellers

Flapen Score

Aprilaire 413 Filter Replacement against its category

The dotted line is the Tools & Home Improvement average. Past it, Aprilaire 413 Filter Replacement is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Aprilaire 413 Filter Replacement market on Amazon at a glance

Shoppers on Amazon United States searched for Aprilaire 413 Filter Replacement 10K times last year and spent an estimated $87K. The top 5 brands take 84% of clicks. Demand peaks in Jul–Oct. Flapen scores it 45 out of 100, a Fail.

01 · Demand

An estimated 10.9% of those searches ended in a purchase.

Shoppers searched for this 10K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 10.9% of those searches ended in a purchase. Searches in the last 90 days moved +13.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $87K a year.

Searches, last 12 months
10K
Growth, 90 days vs prior 90
+13.5%
Conversion, latest week
10.9%
Market size, estimated
$87Ka year
Peak month
October2.0× the quietest month
Top search term
413 air filter replacement10K searches a year

02 · Price

A sale here is worth $76.89.

Listings sell for $76.89 on average, from $39.89 to $203.48. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 100 to 250 of them. At $76.89 that is $8K to $19K a year per listing.

Average price
$76.89inside the $15 to $100 sweet spot
Price range
$39.89–$203.48
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
1K–1K
Units per listing a year
100–250
Revenue per listing a year
$8K–$19K
Returns
0.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

94% of listings pay for placement with sponsored ads. 81% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #521 within Furnace Parts & Accessories. It carries 3,994 reviews at 4.62 stars, so a new listing needs social proof before a better product.

Sponsored listings
94%
Prime listings
81%
Out of stock, average day
0.0%
Average rank
#521in Furnace Parts & Accessories
Average rating
4.62 starsAmazon United States average 4.42 stars
Average reviews
3,994per listing
Listings tracked
16

04 · Newcomers

5 of last year's 7 launches cleared the first-year sales bar.

7 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 16 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
7
Successful launches
5Amazon's first-year sales bar
Average brand age
16 months

Products

Top Aprilaire 413 Filter Replacement products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 27, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 69% of clicks. Leaders hold, but buyers still shop past them.

$0$9K$17K$26K$35K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

10 rising

Sellers

32

Est. top-5 brand share

84%

Top 20: 100%

Est. top-5 click share

69%

Top 20: 100%

Open market

11%

  • Aprilaire48%
  • UNIREACH15%
  • VOYAR9%
  • Tyanniel7%
  • VELNOR6%
  • soulmate5%
  • Open — no brand owns it (4 brands, 11%)

Demand

Aprilaire 413 Filter Replacement search demand

Weekly searches over the year, seasonality beneath. Pick a range.

350250Spike '25Prime Day '25Spike '26AprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jul, Oct · busiest ÷ quietest = 2.0×

Reviews and returns

What reviews say buyers love and hate about Aprilaire 413 Filter Replacement

We read the reviews and the return reasons for every product selling here.

20%of positive reviews mention “Size-Overall”
20%of negative reviews mention “Filtration”
0.7%of orders come back
“The filters will not work as sold”
A buyer, on “Filtration”20% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Aprilaire 413 Filter Replacement questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data