appliance light bulb
Skip itPrices mostly outside the sweet spot ($5.72–$12.87) — this niche doesn't clear our bar today.
Conversion
Incredible14.6%search→purchase rate — share of searches ending in a sale
Returns
Great1.8%return rate — above 5% kills the launch gate
Market size
Good$342K$342K/yr · 291K searches
Brand share
Okay78%top-5 brand share — brands hold most of the demand
Review moat
Okay3,666.63avg incumbent reviews — the moat a new listing must climb
Competition
Bad71%top-5 click share — a locked-up shelf
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Avg price
Bad$8.03avg listing price — sweet spot $15–$100
Growth
Bad-8.5%90-day search growth — must beat 0% to launch
Price range
Bad$5.72–$12.87cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United States niche tracking, appliance light bulb is a $342K/yr Amazon United States market (291K searches/yr). The top 5 brands hold 78% of demand. Verdict: Skip it — 42/100.
Data updated Jul 28, 2026 · scored weekly · How we score niches
appliance light bulb market data
- Units sold / yr
- 40K–50K
- avg 2,500–3,000/product
- Revenue / yr
- $321K–$402K
- units × avg price
- Conversion rate
- 14.6%
- Avg BSR
- #112
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 94%
- Out of stock
- 7.2%
- Avg brand age
- 54 months
- Avg seller age
- 173 days
Competition & brand share
The top 5 products capture 71% of clicks — a locked-up shelf that new listings rarely crack.Brands
13 falling
Sellers
57
Top-5 brand share
78%
Top 20: 100%
Top-5 click share
71%
Top 20: 100%
Open market
16%
- Spolico37%
- GE20%
- LOXYEE9%
- Maelsrlg7%
- PARTPHONER6%
- Vgogfly6%
- Open — no brand owns it (7 brands, 16%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -8.5% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.5×
Top appliance light bulb search terms
- appliance bulb110K/yr
- appliance light bulb62K/yr
- 40 watt appliance bulb38K/yr
- 40w appliance bulb22K/yr
- appliance bulbs13K/yr
- appliance light bulbs10K/yr
- 40w appliance light bulb4K/yr
- utility light bulb4K/yr
- 40w a15 appliance bulb3K/yr
- appliance light3K/yr
Top appliance light bulb products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 16 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Appliance Oven Light Bulb A15 40W High Temperature 500 Degrees Resistant for Refrigerator Over Stove Microwave Range Hood Lava Lamp Replacement Bulb E26 Medium Base 120V Warm White
Spolico$7.874.3★5,969 rev
GE Incandescent 40 Watt Soft White A15 Appliance Bulbs 2 Pack
GE$7.774.6★6,654 rev
LOXYEE LED Refrigerator Light Bulb 2 PackDaylight White 5000K 120V 40W Equivalent Appliance BulbA15 5W E26 Base Waterproof Fridge Light Bulbs for Freezer Home Lighting Small Light Bulb Dimmable
LOXYEE$5.964.7★1,184 rev
Microwave Light Bulb for Appliance Refrigerator Over Stove Range Hood Lava Lamp T8 40 Watt 125V E17 Intermediate Base Warm White Replacement as 8206232A 1890433 AP4512653 WB25X10030 Pack of 4
Spolico$7.924.6★464 rev
PARTPHONER 5W LED Refrigerator Light Bulbs 40 Equivalent A15 Small Applicance Light Bulb E26 Medium Base 120V Waterproof Fridge Bulbs Daylight White Freezer Home Lighting Lamp Non-dimmable 2 Pack
PARTPHONER$6.144.7★252 rev
Newest
by launch datePARTPHONER 5W LED Refrigerator Light Bulbs 40 Equivalent A15 Small Applicance Light Bulb E26 Medium Base 120V Waterproof Fridge Bulbs Daylight White Freezer Home Lighting Lamp Non-dimmable 2 Pack
PARTPHONER$6.14252 rev
Oven Light Bulb A15 40W Oven Light Bulb Replacement 40 Watt Appliance Bulb
Blakapoo$6.04491 rev
Maelsrlg 40 Watt Equivalent Refrigerator Light Bulb 90+CRI 5W 600LM Fridge Bulb 5000K Daylight Waterproof A15 E26 Base 25 000Hrs Lifespan for Freezer Frigidaire Replacement 2-Pack
Maelsrlg$7.08100 rev
LOXYEE LED Refrigerator Light Bulb 2 PackDaylight White 5000K 120V 40W Equivalent Appliance BulbA15 5W E26 Base Waterproof Fridge Light Bulbs for Freezer Home Lighting Small Light Bulb Dimmable
LOXYEE$5.961,184 rev
DEGNJU LED Refrigerator Light Bulb 40 Watt Equivalent 120V Fridge Light Bulb 5000K Daylight White A15 Appliance Bulb 5.5W for Freezer 650LM E26 Standard Base 120V Non-Dimmable 2 Pack
DEGNJU$8.14964 rev
Trending
90-day click momentumPARTPHONER 5W LED Refrigerator Light Bulbs 40 Equivalent A15 Small Applicance Light Bulb E26 Medium Base 120V Waterproof Fridge Bulbs Daylight White Freezer Home Lighting Lamp Non-dimmable 2 Pack
PARTPHONER$6.144.7★
Maelsrlg 40 Watt Equivalent Refrigerator Light Bulb 90+CRI 5W 600LM Fridge Bulb 5000K Daylight Waterproof A15 E26 Base 25 000Hrs Lifespan for Freezer Frigidaire Replacement 2-Pack
Maelsrlg$7.084.7★
LED Appliance Bulb 40W Equivalent Range Hood Light Bulbs Daylight White 5000K 5W 500 Lumens Non-Dimmable E26 Base Refrigerator Light Bulb A15 Frosted Pack of 2 Freezer Fridge Light Bulb
Maelsrlg$12.874.6★
Microwave Light Bulbs Under Hood 40 Watt 125V E17 Base Appliance Light Bulbs for Microwave Oven Refrigerator Lava Lamp - 8206232A Bulb Replacement 6 Pack
PaeorRorL$6.914.7★
GE Incandescent 40 Watt Soft White A15 Appliance Bulbs 2 Pack
GE$7.774.6★
What buyers say about appliance light bulb
What buyers praise and complain about, mined from review topics.What buyers love
“Nice & Bright”
“Fits Kenmore oven”
“As Advertised”
“Great deal”
“Very good light quality”
“Great Bulbs”
“Easy Install”
“feels durable”
“Works great”
“The bulb seems to work”
What buyers complain about
“Didnt last”
“Defiantly a low quality product”
“These bulbs flicker”
“Only one works”
“Not worth the lower price”
“Large”
“Extremely dim”
“clearly not for ovens as claimed”
“Dangerously hot”
“They are not compatible as advertised”
Top return reasons
Common questions
- Is appliance light bulb profitable to sell on Amazon United States?
- The niche generates $342K/yr across 16 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is -8.5%. Flapen's verdict: Skip it (42/100).
- How competitive is the appliance light bulb niche?
- 13 brands and 57 sellers compete. The top 5 products take 71% of clicks and top 5 brands hold 78% of demand.
- What do buyers complain about in appliance light bulb?
- Top complaints mined from reviews: Durability, Quality-Overall, Bulb Flicker/Dimming/Color. The return rate is 1.8%.
- When does demand for appliance light bulb peak?
- Demand is steady year-round — the busiest month runs 1.5× the quietest.
- What does it cost to enter the appliance light bulb niche?
- Listings span $5.72–$12.87; the average listing price is $8.03 (sweet spot $15–$100). The average incumbent carries 3,667 reviews — the moat a new listing must climb.