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Apple Home Kit

Fail

The top 5 brands take 94% of clicks, so Apple Home Kit is a Fail.

Flapen Score
34
34 / 100
Ranks 8,821 of 9,536 Tools & Home Improvement niches · −14 vs the category median of 48
Market size
$84K/yr70K searches / yr
90-day growth
-5.7%search demand this quarter
Competition
64%top-5 click share · 8 brands · 18 sellers

Flapen Score

Apple Home Kit against its category

The dotted line is the Tools & Home Improvement average. Past it, Apple Home Kit is stronger. Inside it, weaker.

34Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Apple Home Kit market on Amazon at a glance

Shoppers on Amazon United States searched for Apple Home Kit 70K times last year and spent an estimated $84K. The top 5 brands take 94% of clicks. Flapen scores it 34 out of 100, a Fail.

01 · Demand

2.6% of searches ended in a purchase last week.

Shoppers searched for this 70K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 2.6% of those searches ended in a purchase. Searches in the last 90 days moved -5.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $84K a year.

Searches, last 12 months
70K
Growth, 90 days vs prior 90
-5.7%
Conversion, latest week
2.6%
Market size, estimated
$84Ka year
Top search term
apple home kit20K searches a year

02 · Price

A sale here is worth $46.72.

Listings sell for $46.72 on average, from $10.78 to $329.98. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At $46.72 that is $0 to $5K a year per listing.

Average price
$46.72inside the $15 to $100 sweet spot
Price range
$10.78–$329.98
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
$0–$5K
Returns
4.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

61% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #143 within Outlets & Accessories. It carries 6,250 reviews at 4.34 stars, so a new listing needs social proof before a better product.

Sponsored listings
61%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#143in Outlets & Accessories
Average rating
4.34 starsAmazon United States average 4.42 stars
Average reviews
6,250per listing
Listings tracked
18

04 · Newcomers

Amazon counts 1 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
37 months

Products

Top Apple Home Kit products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 64% of clicks. Leaders hold, but buyers still shop past them.

$0$8K$17K$25K$34K1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8 falling

Sellers

18

Top-5 brand share

94%

Top 20: 100%

Top-5 click share

64%

Top 20: 100%

Open market

4%

  • Kasa Smart66%
  • Linkind10%
  • meross8%
  • Aqara6%
  • Tapo5%
  • OREiN3%
  • Open — no brand owns it (2 brands, 4%)

Demand

Apple Home Kit search demand

Weekly searches over the year. Pick a range.

2K1KSpike '26Feb '26Mar '26Mar '26Apr '26May '26Jun '26

Search terms

Top Apple Home Kit search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • apple home kit20K/yr
  • homekit accessories14K/yr
  • kasa ep257K/yr
  • apple home devices7K/yr
  • smart home kit8K/yr
  • homekit compatible devices6K/yr
  • kasa smart plug homekit2K/yr
  • cool things that connect to alexa5K/yr

Reviews and returns

What reviews say buyers love and hate about Apple Home Kit

We read the reviews and the return reasons for every product selling here.

17%of positive reviews mention “Assembly/Installation”
25%of negative reviews mention “Connectivity-Overall”
4.2%of orders come back
“Does not connect”
A buyer, on “Connectivity-Overall”25% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Apple Home Kit questions

Answered from the same tracked data.