Apple Home Kit
FailThe top 5 brands take 94% of clicks, so Apple Home Kit is a Fail.
- Flapen Score
- 34 / 100Ranks 8,821 of 9,536 Tools & Home Improvement niches · −14 vs the category median of 4834
- Market size
- $84K/yr70K searches / yr
- 90-day growth
- -5.7%search demand this quarter
- Competition
- 64%top-5 click share · 8 brands · 18 sellers
Flapen Score
Apple Home Kit against its category
The dotted line is the Tools & Home Improvement average. Past it, Apple Home Kit is stronger. Inside it, weaker.
Market
The Apple Home Kit market on Amazon at a glance
Shoppers on Amazon United States searched for Apple Home Kit 70K times last year and spent an estimated $84K. The top 5 brands take 94% of clicks. Flapen scores it 34 out of 100, a Fail.
01 · Demand
2.6% of searches ended in a purchase last week.
Shoppers searched for this 70K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 2.6% of those searches ended in a purchase. Searches in the last 90 days moved -5.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $84K a year.
- Searches, last 12 months
- 70K
- Growth, 90 days vs prior 90
- -5.7%
- Conversion, latest week
- 2.6%
- Market size, estimated
- $84Ka year
- Top search term
- apple home kit20K searches a year
02 · Price
A sale here is worth $46.72.
Listings sell for $46.72 on average, from $10.78 to $329.98. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At $46.72 that is $0 to $5K a year per listing.
- Average price
- $46.72inside the $15 to $100 sweet spot
- Price range
- $10.78–$329.98
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 2K–2K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$5K
- Returns
- 4.2%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
61% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #143 within Outlets & Accessories. It carries 6,250 reviews at 4.34 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 61%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #143in Outlets & Accessories
- Average rating
- 4.34 starsAmazon United States average 4.42 stars
- Average reviews
- 6,250per listing
- Listings tracked
- 18
04 · Newcomers
Amazon counts 1 of last year's 1 launches as successful.
1 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 37 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 37 months
Products
Top Apple Home Kit products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Kasa Smart Plug Mini 15A Apple HomeKit Supported Smart Outlet Works with Siri Alexa & Google Home UL Certified App Control Scheduling Timer 2.4G WiFi Only 4 Count (Pack of 1) (EP25P4) White
- Price
- $37.12
- Rating
- 4.2/5
- Reviews
- 5,038
- Age
- 4y ago

Kasa Smart Plug Mini 15A Apple HomeKit Supported Smart Outlet Works with Siri Alexa & Google Home UL Certified App Control Scheduling Timer 2.4G WiFi Only 2 Count (Pack of 1) (EP25P2) White
- Price
- $20.31
- Rating
- 4.2/5
- Reviews
- 5,038
- Age
- 2y ago

Kasa Smart Plug Ultra Mini 15A Smart Home Wi-Fi Outlet Works with Alexa Google Home No Hub Required UL Certified 2.4G WiFi Only 2 Count (Pack of 1)(EP10P2) White
- Price
- $14.41
- Rating
- 4.5/5
- Reviews
- 40,396
- Age
- 5y ago

Linkind Matter Smart Plug Work with Apple Home Siri Alexa Google SmartThings Smart Home Smart Outlet Timer 15A/1800W APP Remote Control & Schedule 2.4G Wi-Fi Only 4 Pack
- Price
- $24.60
- Rating
- 4.4/5
- Reviews
- 1,613
- Age
- 3y ago

Kasa Smart Plug Matter Compatible Energy Monitoring Compact Design 15A/1800W Max Super Easy Setup Works with Apple Home Alexa & Google Home UL Certified 2.4G Wi-Fi Only White KP125M(2-Pack)
- Price
- $23.38
- Rating
- 4.3/5
- Reviews
- 2,201
- Age
- 3y ago
Trending
90-day click momentum
Kasa Smart Plug Ultra Mini 15A Smart Home Wi-Fi Outlet Works with Alexa Google Home No Hub Required UL Certified 2.4G WiFi Only 2 Count (Pack of 1)(EP10P2) White
- Price
- $14.41
- Rating
- 4.5/5
- Reviews
- 40,396
- Age
- 5y ago

Level Lock Pro - Worlds Smallest Fastest Innovative Smart Lock - Matter-Over-Thread Deadbolt Plus Apple Home Key - Keyless & Remote Access via Apple Alexa Google Home SmartThings (Matte Black)
- Price
- $329.98
- Rating
- 4.4/5
- Reviews
- 143
- Age
- 12mo ago

Aqara G100 2K Indoor/Outdoor Security Camera HomeKit Secure Video 2-Way Audio Spotlight Color/IR Night Vision AI Detection 140 FOV Wi-Fi 6 Supports HomeKit Alexa Google and IFTTT White
- Price
- $35.36
- Rating
- 4.2/5
- Reviews
- 1,431
- Age
- 1y ago

TP-Link Smart Plug Wi-Fi Mini Energy Monitoring Compatible with Alexa & Google Home & Samsung SmartThings Timer 15A/1800W Max ETL Certified 2.4G Wi-Fi Only Tapo P115(4-Pack)
- Price
- $25.37
- Rating
- 4.5/5
- Reviews
- 3,330
- Age
- 2y ago

Linkind Matter Smart Light Bulbs Work with Apple Home Alexa Siri Google
- Price
- $31.64
- Rating
- 4.4/5
- Reviews
- 727
- Age
- 3y ago
Newest
by launch date
Level Lock Pro - Worlds Smallest Fastest Innovative Smart Lock - Matter-Over-Thread Deadbolt Plus Apple Home Key - Keyless & Remote Access via Apple Alexa Google Home SmartThings (Matte Black)
- Price
- $329.98
- Rating
- 4.4/5
- Reviews
- 143
- Age
- 12mo ago

Aqara G100 2K Indoor/Outdoor Security Camera HomeKit Secure Video 2-Way Audio Spotlight Color/IR Night Vision AI Detection 140 FOV Wi-Fi 6 Supports HomeKit Alexa Google and IFTTT White
- Price
- $35.36
- Rating
- 4.2/5
- Reviews
- 1,431
- Age
- 1y ago

TP-Link Smart Plug Wi-Fi Mini Energy Monitoring Compatible with Alexa & Google Home & Samsung SmartThings Timer 15A/1800W Max ETL Certified 2.4G Wi-Fi Only Tapo P115(4-Pack)
- Price
- $25.37
- Rating
- 4.5/5
- Reviews
- 3,330
- Age
- 2y ago

Kasa Smart Plug Mini 15A Apple HomeKit Supported Smart Outlet Works with Siri Alexa & Google Home UL Certified App Control Scheduling Timer 2.4G WiFi Only 2 Count (Pack of 1) (EP25P2) White
- Price
- $20.31
- Rating
- 4.2/5
- Reviews
- 5,038
- Age
- 2y ago

Linkind Matter Smart Plug Work with Apple Home Siri Alexa Google SmartThings Smart Home Smart Outlet Timer 15A/1800W APP Remote Control & Schedule 2.4G Wi-Fi Only 4 Pack
- Price
- $24.60
- Rating
- 4.4/5
- Reviews
- 1,613
- Age
- 3y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 64% of clicks. Leaders hold, but buyers still shop past them.
Brands
8 falling
Sellers
18
Top-5 brand share
94%
Top 20: 100%
Top-5 click share
64%
Top 20: 100%
Open market
4%
- Kasa Smart66%
- Linkind10%
- meross8%
- Aqara6%
- Tapo5%
- OREiN3%
- Open — no brand owns it (2 brands, 4%)
Demand
Apple Home Kit search demand
Weekly searches over the year. Pick a range.
Search terms
Top Apple Home Kit search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- apple home kit20K/yr
- homekit accessories14K/yr
- kasa ep257K/yr
- apple home devices7K/yr
- smart home kit8K/yr
- homekit compatible devices6K/yr
- kasa smart plug homekit2K/yr
- cool things that connect to alexa5K/yr
Reviews and returns
What reviews say buyers love and hate about Apple Home Kit
We read the reviews and the return reasons for every product selling here.
“Does not connect”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Apple Home Kit questions
Answered from the same tracked data.









