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Apple Extension Cord

Fail

The top 5 brands take 100% of clicks, so Apple Extension Cord is a Fail.

Flapen Score
31
31 / 100
Ranks 9,140 of 9,536 Tools & Home Improvement niches · −17 vs the category median of 48
Market size
$42K/yr23K searches / yr
90-day growth
+4.3%search demand this quarter
Competition
95%top-5 click share · 4 brands · 14 sellers

Flapen Score

Apple Extension Cord against its category

The dotted line is the Tools & Home Improvement average. Past it, Apple Extension Cord is stronger. Inside it, weaker.

31Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Apple Extension Cord market on Amazon at a glance

Shoppers on Amazon United States searched for Apple Extension Cord 23K times last year and spent an estimated $42K. All 4 brands take every click. Flapen scores it 31 out of 100, a Fail.

01 · Demand

14.2% of searches ended in a purchase last week.

Shoppers searched for this 23K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 14.2% of those searches ended in a purchase. Searches in the last 90 days moved +4.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $42K a year.

Searches, last 12 months
23K
Growth, 90 days vs prior 90
+4.3%
Conversion, latest week
14.2%
Market size, estimated
$42Ka year
Peak month
December1.5× the quietest month
Top search term
apple power adapter extension cable8K searches a year

02 · Price

A sale here is worth $12.92.

Listings sell for $12.92 on average, from $9.28 to $18.96. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 500 to 750 of them. At $12.92 that is $6K to $10K a year per listing.

Average price
$12.92under the $15 to $100 sweet spot
Price range
$9.28–$18.96
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–4K
Units per listing a year
500–750
Revenue per listing a year
$6K–$10K
Returns
2.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

67% of listings pay for placement with sponsored ads. 83% ship with Prime. On an average day, 4.6% of listings are out of stock. The average listing ranks #832 within Cords, Adapters & Multi-Outlets. It carries 1,695 reviews at 4.77 stars, so a new listing needs social proof before a better product.

Sponsored listings
67%
Prime listings
83%
Out of stock, average day
4.6%
Average rank
#832in Cords, Adapters & Multi-Outlets
Average rating
4.77 starsAmazon United States average 4.42 stars
Average reviews
1,695per listing
Listings tracked
6

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 45 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
45 months

Products

Top Apple Extension Cord products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 95% of clicks. A locked shelf that new listings rarely crack.

$0$6K$13K$19K$25K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

4 rising

Sellers

14

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

95%

Top 20: 100%

Open market

0%

  • Apple58%
  • OFHW32%
  • ALYYDBG5%
  • Ostrich5%
  • Open — no brand owns it (0%)

Demand

Apple Extension Cord search demand

Weekly searches over the year, seasonality beneath. Pick a range.

800600Holiday '24Prime Day '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.5×

Search terms

Top Apple Extension Cord search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • apple power adapter extension cable8K/yr
  • apple extension cord6K/yr
  • macbook charger extension3K/yr
  • power adapter extension cable3K/yr
  • macbook extension cord3K/yr

Reviews and returns

What reviews say buyers love and hate about Apple Extension Cord

We read the reviews and the return reasons for every product selling here.

18%of positive reviews mention “Quality-Overall”
14%of negative reviews mention “Compatibility-Overall”
2.6%of orders come back
“More of an issue that the description does not show that its not compatible”
A buyer, on “Compatibility-Overall”14% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Apple Extension Cord questions

Answered from the same tracked data.