apex drill
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Avg price
Incredible$31.41avg listing price — sweet spot $15–$100
Price range
Incredible$19.70–$50.09cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good5.3%search→purchase rate — share of searches ending in a sale
Returns
Okay3.5%return rate — above 5% kills the launch gate
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Okay+7.7%90-day search growth — must beat 0% to launch
Market size
Bad$89K$89K/yr · 53K searches
Review moat
Bad9,143.75avg incumbent reviews — the moat a new listing must climb
Competition
Bad76%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, apex drill is a $89K/yr Amazon United States market (53K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 37/100.
Data updated Jul 30, 2026 · scored weekly · How we score niches
apex drill market data
- Units sold / yr
- 3K–3K
- avg 100–250/product
- Revenue / yr
- $79K–$94K
- units × avg price
- Conversion rate
- 5.3%
- Avg BSR
- #51
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 75%
- Out of stock
- 14.5%
- Avg brand age
- 44 months
- Avg seller age
- 168 days
Competition & brand share
The top 5 products capture 76% of clicks — a locked-up shelf that new listings rarely crack.Brands
5 falling
Sellers
58
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
76%
Top 20: 100%
Open market
0%
- BLACK+DECKER83%
- ENERTWIST6%
- Skil5%
- Hi-Spec3%
- AFNZTME2%
- Open — no brand owns it (0%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +7.7% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 3.4×
Top apex drill search terms
- black and decker screwdriver14K/yr
- black and decker cordless screwdriver14K/yr
- black and decker electric screwdriver10K/yr
- black and decker pivot driver4K/yr
- black and decker screwdriver cordless5K/yr
- apex drill8K/yr
Top apex drill products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 12 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
BLACK+DECKER Cordless Screwdriver with LED Light 4V MAX Electric Screwdriver with 2 Pcs Bit Set (BDCSFL20C)
BLACK+DECKER$36.184.6★15,043 rev
BLACK+DECKER Cordless Screwdriver Alkaline (BCF601AA)
BLACK+DECKER$26.534.3★2,063 rev
BLACK+DECKER 4V MAX* Cordless Screwdriver with Picture-Hanging Kit (BDCS40BI)
BLACK+DECKER$30.444.6★2,176 rev
BLACK+DECKER 4V MAX* Cordless screwdriver (BDCS20C)
BLACK+DECKER$32.624.6★2,293 rev
ENERTWIST Cordless Screwdriver 8V Max 10Nm Electric Screwdriver Rechargeable Set with 82 Accessory Kit and Charger in Carrying Case 21+1 Cluth Dual Position Handle LED Light ET-CS-8
ENERTWIST$39.114.3★5,634 rev
Newest
by launch date
AFNZTME Cordless Power Screwdriver Electric Screwdriver Rechargeable Set Battery Powered Screwdriver Kit Including 46pcs Bits Pivoting Handle and LED Lights Small Drills Cordless (Red)
AFNZTME$23.35918 rev
SKIL Twist 2.0 Rechargeable 4V Screwdriver with Pivoting Head Torque Setting USB-C Charging Cable & 2PC Bit Set-SD5619-01
Skil$24.671,944 rev
ENERTWIST Cordless Screwdriver 8V Max 10Nm Electric Screwdriver Rechargeable Set with 82 Accessory Kit and Charger in Carrying Case 21+1 Cluth Dual Position Handle LED Light ET-CS-8
ENERTWIST$39.115,634 rev
BLACK+DECKER Cordless Screwdriver Alkaline (BCF601AA)
BLACK+DECKER$26.532,063 rev
SKIL Rechargeable 4V Cordless Screwdriver Includes 9pcs Bit 1pc Bit Holder USB Charging Cable - SD561801
Skil$22.2911,478 rev
Trending
90-day click momentumSKIL Twist 2.0 Rechargeable 4V Screwdriver with Pivoting Head Torque Setting USB-C Charging Cable & 2PC Bit Set-SD5619-01
Skil$24.674.5★
BLACK+DECKER 12V MAX Cordless Drill/Driver Battery and Charger Included (BDCDD12C)
BLACK+DECKER$38.944.6★
BLACK+DECKER 20V MAX POWERCONNECT Power Drill Cordless Drill Driver Electric Screwdriver with 30 Piece Bit Set Battery and Charger Included (LD120VA)
BLACK+DECKER$50.094.5★
BLACK+DECKER Cordless Screwdriver Alkaline (BCF601AA)
BLACK+DECKER$26.534.3★
BLACK+DECKER 4V MAX* Cordless screwdriver (BDCS20C)
BLACK+DECKER$32.624.6★
What buyers say about apex drill
What buyers praise and complain about, mined from review topics.What buyers love
“Convenient and works well”
“Good tool”
“Excellent value”
“Compact size is great”
“Battery life is good”
“Lightweight and easy to handle”
“Feels sturdy”
“holds charge for a long time”
“This is as advertised”
“does such a great job”
What buyers complain about
“No charge”
“Doesn't last”
“The battery does not work at all”
“Didnt work”
“Very weak”
“too weak for larger”
“Not top quality”
“Battery was not included”
“Not enough power”
“Unfortunate because I would have asked for a new one to be sent”
Top return reasons
Common questions
- Is apex drill profitable to sell on Amazon United States?
- The niche generates $89K/yr across 12 tracked products. 90-day search growth is +7.7%. Flapen's verdict: Skip it (37/100).
- How competitive is the apex drill niche?
- 5 brands and 58 sellers compete. The top 5 products take 76% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in apex drill?
- Top complaints mined from reviews: Charging, Durability, Battery Life. The return rate is 3.5%.
- When does demand for apex drill peak?
- Demand peaks in Nov–Dec; the busiest month runs 3.4× the quietest.
- What does it cost to enter the apex drill niche?
- Listings span $19.70–$50.09; the average listing price is $31.41 (sweet spot $15–$100). The average incumbent carries 9,144 reviews — the moat a new listing must climb.