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Apex Drill

Fail

The top 5 brands take 100% of clicks, so Apex Drill is a Fail.

Flapen Score
37
37 / 100
Ranks 8,329 of 9,536 Tools & Home Improvement niches · −11 vs the category median of 48
Market size
$89K/yr53K searches / yr
90-day growth
+7.7%search demand this quarter
Competition
76%top-5 click share · 5 brands · 58 sellers

Flapen Score

Apex Drill against its category

The dotted line is the Tools & Home Improvement average. Past it, Apex Drill is stronger. Inside it, weaker.

37Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Apex Drill market on Amazon at a glance

Shoppers on Amazon United States searched for Apex Drill 53K times last year and spent an estimated $89K. All 5 brands take every click. Demand peaks in Nov–Dec. Flapen scores it 37 out of 100, a Fail.

01 · Demand

5.3% of searches ended in a purchase last week.

Shoppers searched for this 53K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 5.3% of those searches ended in a purchase. Searches in the last 90 days moved +7.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $89K a year.

Searches, last 12 months
53K
Growth, 90 days vs prior 90
+7.7%
Conversion, latest week
5.3%
Market size, estimated
$89Ka year
Peak month
December3.4× the quietest month
Top search term
black and decker screwdriver14K searches a year

02 · Price

A sale here is worth $31.41.

Listings sell for $31.41 on average, from $19.70 to $50.09. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 100 to 250 of them. At $31.41 that is $3K to $8K a year per listing.

Average price
$31.41inside the $15 to $100 sweet spot
Price range
$19.70–$50.09
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–3K
Units per listing a year
100–250
Revenue per listing a year
$3K–$8K
Returns
3.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

75% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 14.5% of listings are out of stock. The average listing ranks #51 within Power Tools. It carries 9,144 reviews at 4.50 stars, so a new listing needs social proof before a better product.

Sponsored listings
75%
Prime listings
100%
Out of stock, average day
14.5%
Average rank
#51in Power Tools
Average rating
4.50 starsAmazon United States average 4.42 stars
Average reviews
9,144per listing
Listings tracked
12

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 44 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
44 months

Products

Top Apex Drill products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 76% of clicks. A locked shelf that new listings rarely crack.

$0$9K$18K$27K$36K1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

5 falling

Sellers

58

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

76%

Top 20: 100%

Open market

0%

  • BLACK+DECKER83%
  • ENERTWIST6%
  • Skil5%
  • Hi-Spec3%
  • AFNZTME2%
  • Open — no brand owns it (0%)

Demand

Apex Drill search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KHoliday '24Spike '25Prime Day '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 3.4×

Search terms

Top Apex Drill search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • black and decker screwdriver14K/yr
  • black and decker cordless screwdriver14K/yr
  • black and decker electric screwdriver10K/yr
  • black and decker pivot driver4K/yr
  • black and decker screwdriver cordless5K/yr
  • apex drill8K/yr

Reviews and returns

What reviews say buyers love and hate about Apex Drill

We read the reviews and the return reasons for every product selling here.

19%of positive reviews mention “Ease Of Use”
17%of negative reviews mention “Charging”
3.5%of orders come back
“No charge”
A buyer, on “Charging”17% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Apex Drill questions

Answered from the same tracked data.