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Ap810 Water Filter

Fail

The top 5 brands take 100% of clicks, so Ap810 Water Filter is a Fail.

Flapen Score
35
35 / 100
Ranks 8,681 of 9,536 Tools & Home Improvement niches · −13 vs the category median of 48
Market size
$21K/yr6K searches / yr
90-day growth
-15.7%search demand this quarter
Competition
95%top-5 click share · 5 brands · 38 sellers

Flapen Score

Ap810 Water Filter against its category

The dotted line is the Tools & Home Improvement average. Past it, Ap810 Water Filter is stronger. Inside it, weaker.

35Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Ap810 Water Filter market on Amazon at a glance

Shoppers on Amazon United States searched for Ap810 Water Filter 6K times last year and spent an estimated $21K. All 5 brands take every click. Flapen scores it 35 out of 100, a Fail.

01 · Demand

8.3% of searches ended in a purchase last week.

Shoppers searched for this 6K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 8.3% of those searches ended in a purchase. Searches in the last 90 days moved -15.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $21K a year.

Searches, last 12 months
6K
Growth, 90 days vs prior 90
-15.7%
Conversion, latest week
8.3%
Market size, estimated
$21Ka year
Peak month
April1.5× the quietest month
Top search term
ap810 water filter3K searches a year

02 · Price

A sale here is worth $44.32.

Listings sell for $44.32 on average, from $27.38 to $92.40. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 100 to 250 of them. At $44.32 that is $4K to $11K a year per listing.

Average price
$44.32inside the $15 to $100 sweet spot
Price range
$27.38–$92.40
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
1K–1K
Units per listing a year
100–250
Revenue per listing a year
$4K–$11K
Returns
0.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #244 within Water Filtration & Softeners. It carries 2,673 reviews at 4.61 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#244in Water Filtration & Softeners
Average rating
4.61 starsAmazon United States average 4.42 stars
Average reviews
2,673per listing
Listings tracked
7

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 87 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
87 months

Products

Top Ap810 Water Filter products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 95% of clicks. A locked shelf that new listings rarely crack.

$0$3K$6K$10K$13K1001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

5 flat

Sellers

38

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

95%

Top 20: 100%

Open market

0%

  • Aqua-Pure41%
  • AQUA CREST31%
  • Waterdrop18%
  • PUREPLUS5%
  • SpiroPure4%
  • Open — no brand owns it (0%)

Demand

Ap810 Water Filter search demand

Weekly searches over the year, seasonality beneath. Pick a range.

175125Spike '24Holiday '24Spike '25Prime Day '25Spike '26DecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.5×

Search terms

Top Ap810 Water Filter search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • ap810 water filter3K/yr
  • ap8101K/yr
  • aqua-pure ap810893/yr

Reviews and returns

What reviews say buyers love and hate about Ap810 Water Filter

We read the reviews and the return reasons for every product selling here.

31%of positive reviews mention “Quality-Overall”
29%of negative reviews mention “Size-Overall”
0.8%of orders come back
“don't fit 10 whole house filter”
A buyer, on “Size-Overall”29% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Ap810 Water Filter questions

Answered from the same tracked data.