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Antique Door Knobs

Maybe

The top 5 products take only 18% of clicks. But buyers convert on only 1.1% of searches, so Antique Door Knobs is a Maybe.

Flapen Score
53
53 / 100
Top 27% of 9,536 Tools & Home Improvement niches · +5 vs the category median of 48
Market size
$287K/yr555K searches / yr
90-day growth
-6.5%search demand this quarter
Competition
18%top-5 click share · 34 brands · 90 sellers

Flapen Score

Antique Door Knobs against its category

The dotted line is the Tools & Home Improvement average. Past it, Antique Door Knobs is stronger. Inside it, weaker.

53Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Antique Door Knobs market on Amazon at a glance

Shoppers on Amazon United States searched for Antique Door Knobs 555K times last year and spent an estimated $287K. The top 5 brands take 48% of clicks. Flapen scores it 53 out of 100, a Maybe.

01 · Demand

1.1% of searches ended in a purchase last week.

Shoppers searched for this 555K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 1.1% of those searches ended in a purchase. Searches in the last 90 days moved -6.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $287K a year.

Searches, last 12 months
555K
Growth, 90 days vs prior 90
-6.5%
Conversion, latest week
1.1%
Market size, estimated
$287Ka year
Peak month
September1.3× the quietest month
Top search term
antique brass door knobs109K searches a year

02 · Price

A sale here is worth $49.29.

Listings sell for $49.29 on average, from $8.01 to $158.86. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 0 to 100 of them. At $49.29 that is $0 to $5K a year per listing.

Average price
$49.29inside the $15 to $100 sweet spot
Price range
$8.01–$158.86
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
6K–8K
Units per listing a year
0–100
Revenue per listing a year
$0–$5K
Returns
6.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

88% of listings pay for placement with sponsored ads. 99% ship with Prime. On an average day, 1.5% of listings are out of stock. The average listing ranks #188 within Door Hardware & Locks. It carries 566 reviews at 4.45 stars, so a new listing needs social proof before a better product.

Sponsored listings
88%
Prime listings
99%
Out of stock, average day
1.5%
Average rank
#188in Door Hardware & Locks
Average rating
4.45 starsAmazon United States average 4.42 stars
Average reviews
566per listing
Listings tracked
99

04 · Newcomers

Amazon counts 13 of last year's 22 launches as successful.

22 products launched here in the last 12 months. Amazon counts 13 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 55 months on average, so the names here are settling in.

Launched, last 12 months
22
Successful launches
13Amazon's first-year sales bar
Average brand age
55 months

Products

Top Antique Door Knobs products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 18% of clicks. An open shelf where new products get seen.

$0$6K$11K$17K$23K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

34 falling

Sellers

90

Top-5 brand share

48%

Top 20: 91%

Top-5 click share

18%

Top 20: 50%

Open market

46%

  • CEYMIO16%
  • newliplace10%
  • Probrico8%
  • Asidrama7%
  • PRIME-LINE7%
  • SORWDUERM6%

Demand

Antique Door Knobs search demand

Weekly searches over the year, seasonality beneath. Pick a range.

15K10KSpike '24Spike '25Prime Day '25Black Friday '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.3×

Search terms

Top Antique Door Knobs search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • antique brass door knobs109K/yr
  • antique door knobs115K/yr
  • vintage door knob73K/yr
  • vintage door knobs interior47K/yr
  • vintage door knobs36K/yr
  • antique brass door handle26K/yr
  • antique door handles17K/yr
  • vintage door handles19K/yr
  • unlacquered brass door knob13K/yr
  • antique brass door knob15K/yr

Reviews and returns

What reviews say buyers love and hate about Antique Door Knobs

We read the reviews and the return reasons for every product selling here.

25%of positive reviews mention “Quality-Overall”
14%of negative reviews mention “Quality-Overall”
6.8%of orders come back
“/ poor quality control on this item”
A buyer, on “Quality-Overall”14% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Antique Door Knobs questions

Answered from the same tracked data.