Is antique brass toilet paper holder profitable to sell on Amazon United States?

The niche generates $124K/yr across 68 tracked products. 2 of 21 products launched in the last 360 days are still selling. 90-day search growth is -10.9%. Flapen's verdict: Worth a look (52/100).

How competitive is the antique brass toilet paper holder niche?

42 brands and 59 sellers compete. The top 5 products take 30% of clicks and top 5 brands hold 36% of demand.

What do buyers complain about in antique brass toilet paper holder?

Top complaints mined from reviews: Size-Overall, Quality-Overall, Strength. The return rate is 6.0% — above our launch gate.

When does demand for antique brass toilet paper holder peak?

Demand peaks in Jan–Feb; the busiest month runs 1.9× the quietest.

What does it cost to enter the antique brass toilet paper holder niche?

Listings span $11.28–$68.83; the average listing price is $26.33 (sweet spot $15–$100). The average incumbent carries 386 reviews — the moat a new listing must climb.

antique brass toilet paper holder

Worth a look

Shows no brand lock-in (top 5 brands take 36% of clicks), but soft demand (-10.9% this quarter) keeps it on the watch list.

Brand share

Incredible36%

top-5 brand share — no brand owns this niche

Avg price

Incredible$26.33

avg listing price — sweet spot $15–$100

Price range

Great$11.28–$68.83

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Great30%

top-5 click share — an open shelf

Review moat

Great385.59

avg incumbent reviews — the moat a new listing must climb

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Conversion

Okay2.4%

search→purchase rate — share of searches ending in a sale

Market size

Okay$124K

$124K/yr · 195K searches

Returns

Bad6.0%

return rate — above 5% kills the launch gate

Growth

Bad-10.9%

90-day search growth — must beat 0% to launch

Signals No Dominant Brand Low Review Barrier High Returns

According to Flapen's Amazon United States niche tracking, antique brass toilet paper holder is a $124K/yr Amazon United States market (195K searches/yr). The top 5 brands hold 36% of demand. Demand peaks in Jan–Feb. Verdict: Worth a look — 52/100.

Data updated Jul 27, 2026 · scored weekly · How we score niches

antique brass toilet paper holder market data

Units sold / yr: 4K–5K; avg 0–100/product
Revenue / yr: $105K–$132K; units × avg price
Conversion rate: 2.4%
Avg BSR: #732
Page quality: 0%
Prime: 100%
Sponsored: 85%
Out of stock: 10.5%
Avg brand age: 40 months
Avg seller age: 170 days

Competition & brand share

Clicks spread well past the top 5 (30% combined) — an open shelf where new products get seen.

Brands

42 rising

Sellers

Top-5 brand share

36%

Top 20: 84%

Top-5 click share

30%

Top 20: 68%

Open market

58%

Lucyound8%
Renovators Supply Manufacturing7%
Otoolling7%
NEWRAIN6%
KWQKEM6%
Kelelife6%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -10.9% search growth over the last 90 days.

Peak months: Jan, Feb · busiest ÷ quietest = 1.9×

Open Trend

Top antique brass toilet paper holder search terms

antique brass toilet paper holder59K/yr -9.6%2.8% conv.
vintage toilet paper holder57K/yr -10.8%0.9% conv.
antique toilet paper holder30K/yr -9.4%0.8% conv.
toilet paper holder vintage12K/yr -5.0%1.3% conv.
vintage toilet paper holder wall mount8K/yr -29.9%0.9% conv.
unlacquered brass toilet paper holder6K/yr -10.0%0.9% conv.
vintage brass toilet paper holder6K/yr -7.6%1.4% conv.
toilet paper holder antique brass5K/yr +15.3%2.2% conv.
vintage gold toilet paper holder5K/yr -14.7%1.7% conv.
toilet paper holder antique5K/yr -25.6%1.7% conv.

All search terms

Top antique brass toilet paper holder products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Lucyound Antique Brass Toilet Paper Holder Bathroom Tissue Roll Holder Wall Mount Vintage Gold Decorative Bathroom Accessories Brass Petal-Relief Series

Lucyound$19.174.6★335 rev

Vintage Toilet Paper Holder Wall Mount Toilet Roll Holder with Shelf and Hook Bronze Antique Bathroom Accessories Toilet Tissue Roll Holder Hanger Aluminum Material (Bronze Finish)

KWQKEM$12.764.1★212 rev

Vintage Toilet Paper Holder Wall Mounted Bathroom Roll Tissue Wire Basket Antique Brass

Kelelife$26.874.5★158 rev

Bright Brass Wall Mount Toilet Paper Holder 7.25 Wide Vintage Crown Style Solid Brass Easy Install Toilet Tissue Paper Holders with Wooden Roll for Bathroom | Renovators Supply Manufacturing

Renovators Supply Manufacturing$35.904.3★388 rev

Antique Bronze Toilet Paper Holder Wall Mount with Shelf - No Drill 3M Adhesive or Screw Mount Bathroom Tissue Paper Dispenser-Aluminum Storage Rack for Phone Wipes Soap-Modern Bathroom Organizer

YURINJEE$17.684.6★300 rev

Newest

by launch date

Vintage Toilet Paper Holder Brass Toilet Paper Holder Wall-Mounted Bathroom Accessory with Shelf Antique Brass Finish Ideal for Modern & Vintage Bathroom Decor

UULENNYM$34.462 rev

4mo ago

PrecisEdge Antique Toilet Paper Holder 2 Pcs Gold Brass Hand Towel Ring Vintage Tissue Roll Set Wall Mounted Bathroom Paper Hanger Hardware Decor Accessories(Oval)

PrecisEdge$32.5228 rev

7mo ago

Antique Brass Toilet Paper Holder Wall Mount Vintage Toilet Paper Roll Holder with Decorative Petal Base Heavy Duty Brass Tissue Holder for Classic Rustic Bathroom Decor

Generic$13.877 rev

10mo ago

BRASEEY Brass Toilet Paper Holder Towel Ring Antique Brass Towel Holder Toilet Paper Roll Holder Rustic Towel Rack Bathroom Accessories Set Hardware 2 Pieces Farmhouse Wall Mounted

BRASEEY$26.8420 rev

12mo ago

Toilet Paper Holder NEWRAIN Vintage Bathroom Toilet Paper Roll Holder with Shelf Solid Brass RV Tissue Roll Holder Wall Mounted Antique Commercial Farmhouse Toilet Paper Dispenser

NEWRAIN$38.2045 rev

1y ago

What buyers say about antique brass toilet paper holder

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall19%

“the color and quality is exactly what I was anticipating”

Assembly/Installation18%

“Easy install”

Strength10%

“This set is beautiful and sturdy”

Design-Overall8%

“Well built”

Color7%

“I love the color”

Advertised Vs Actual Product6%

“Better than expected”

Weight Heavy4%

“Heavy”

Value For Money4%

“Great value”

Shape/Style3%

“exactly the style I was looking for”

Ease Of Use2%

“Such an easy”

What buyers complain about

Size-Overall12%

“And mounting hardware is too small”

Quality-Overall10%

“Zero Quality Control”

Strength8%

“Kind of flimsy”

Functionality-Overall5%

“Poor function”

Color5%

“it looks dark in the pic”

Assembly/Installation4%

“Takes about 10 minutes to assemble”

Value For Money4%

“Cheap”

Thickness4%

“you can't use them with thick rolls”

Durability4%

“Do not believe this will hold up with daily use”

Mounting3%

“it didn't come with screws”

Top return reasons

Color35%

Size-Overall21%

Defective Material/Parts5%

Advertised Vs Actual Product5%

Display Colors4%

Quality-Overall4%

Value For Money3%