Skip to content

Antique Brass Door Knobs

Fail

Returns run at 8.2% of orders, so Antique Brass Door Knobs is a Fail.

Flapen Score
49
49 / 100
Top 44% of 9,536 Tools & Home Improvement niches · +1 vs the category median of 48
Market size
$127K/yr180K searches / yr
90-day growth
-0.9%search demand this quarter
Competition
22%top-5 click share · 28 brands · 85 sellers

Flapen Score

Antique Brass Door Knobs against its category

The dotted line is the Tools & Home Improvement average. Past it, Antique Brass Door Knobs is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Antique Brass Door Knobs market on Amazon at a glance

Shoppers on Amazon United States searched for Antique Brass Door Knobs 180K times last year and spent an estimated $127K. The top 5 brands take 46% of clicks. Flapen scores it 49 out of 100, a Fail.

01 · Demand

1.2% of searches ended in a purchase last week.

Shoppers searched for this 180K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 1.2% of those searches ended in a purchase. Searches in the last 90 days moved -0.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $127K a year.

Searches, last 12 months
180K
Growth, 90 days vs prior 90
-0.9%
Conversion, latest week
1.2%
Market size, estimated
$127Ka year
Peak month
July1.6× the quietest month
Top search term
antique brass door knobs109K searches a year

02 · Price

A sale here is worth $60.19.

Listings sell for $60.19 on average, from $11.05 to $354.14. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At $60.19 that is $0 to $6K a year per listing.

Average price
$60.19inside the $15 to $100 sweet spot
Price range
$11.05–$354.14
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
$0–$6K
Returns
8.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

80% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 3.0% of listings are out of stock. The average listing ranks #215 within Door Hardware & Locks. It carries 491 reviews at 4.43 stars, so a new listing needs social proof before a better product.

Sponsored listings
80%
Prime listings
98%
Out of stock, average day
3.0%
Average rank
#215in Door Hardware & Locks
Average rating
4.43 starsAmazon United States average 4.42 stars
Average reviews
491per listing
Listings tracked
84

04 · Newcomers

Amazon counts 12 of last year's 20 launches as successful.

20 products launched here in the last 12 months. Amazon counts 12 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 52 months on average, so the names here are settling in.

Launched, last 12 months
20
Successful launches
12Amazon's first-year sales bar
Average brand age
52 months

Products

Top Antique Brass Door Knobs products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 22% of clicks. An open shelf where new products get seen.

$0$3K$5K$8K$10K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

28 rising

Sellers

85

Top-5 brand share

46%

Top 20: 95%

Top-5 click share

22%

Top 20: 53%

Open market

49%

  • Probrico17%
  • Newlaking9%
  • Asidrama8%
  • SCHLAGE6%
  • CEYMIO6%
  • SORWDUERM6%

Demand

Antique Brass Door Knobs search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '25Prime Day '25Spike '26DecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.6×

Search terms

Top Antique Brass Door Knobs search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • antique brass door knobs109K/yr
  • antique brass door handle26K/yr
  • unlacquered brass door knob13K/yr
  • antique brass door knob15K/yr
  • vintage brass door knobs8K/yr
  • antique brass door knobs interior9K/yr

Reviews and returns

What reviews say buyers love and hate about Antique Brass Door Knobs

We read the reviews and the return reasons for every product selling here.

23%of positive reviews mention “Quality-Overall”
11%of negative reviews mention “Locking Mechanism”
8.2%of orders come back
“The locking mechanism isn't working correctly”
A buyer, on “Locking Mechanism”11% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Antique Brass Door Knobs questions

Answered from the same tracked data.