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Antique Brass Cabinet Pulls

Fail

Returns run at 11.0% of orders, so Antique Brass Cabinet Pulls is a Fail.

Flapen Score
48
48 / 100
Ranks 4,568 of 9,536 Tools & Home Improvement niches · on the category median
Market size
$196K/yr806K searches / yr
90-day growth
-4.8%search demand this quarter
Competition
17%top-5 click share · 59 brands · 74 sellers

Flapen Score

Antique Brass Cabinet Pulls against its category

The dotted line is the Tools & Home Improvement average. Past it, Antique Brass Cabinet Pulls is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Antique Brass Cabinet Pulls market on Amazon at a glance

Shoppers on Amazon United States searched for Antique Brass Cabinet Pulls 806K times last year and spent an estimated $196K. The top 5 brands take 49% of clicks. Flapen scores it 48 out of 100, a Fail.

01 · Demand

0.9% of searches ended in a purchase last week.

Shoppers searched for this 806K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 0.9% of those searches ended in a purchase. Searches in the last 90 days moved -4.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $196K a year.

Searches, last 12 months
806K
Growth, 90 days vs prior 90
-4.8%
Conversion, latest week
0.9%
Market size, estimated
$196Ka year
Peak month
January1.6× the quietest month
Top search term
antique brass cabinet pulls316K searches a year

02 · Price

A sale here is worth $25.65.

Listings sell for $25.65 on average, from $6.59 to $76.16. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 0 to 100 of them. At $25.65 that is $0 to $3K a year per listing.

Average price
$25.65inside the $15 to $100 sweet spot
Price range
$6.59–$76.16
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
8K–10K
Units per listing a year
0–100
Revenue per listing a year
$0–$3K
Returns
11.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

94% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.5% of listings are out of stock. The average listing ranks #343 within Cabinet Hardware. It carries 868 reviews at 4.64 stars, so a new listing needs social proof before a better product.

Sponsored listings
94%
Prime listings
100%
Out of stock, average day
1.5%
Average rank
#343in Cabinet Hardware
Average rating
4.64 starsAmazon United States average 4.42 stars
Average reviews
868per listing
Listings tracked
151

04 · Newcomers

Amazon counts 6 of last year's 23 launches as successful.

23 products launched here in the last 12 months. Amazon counts 6 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 50 months on average, so the names here are settling in.

Launched, last 12 months
23
Successful launches
6Amazon's first-year sales bar
Average brand age
50 months

Products

Top Antique Brass Cabinet Pulls products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 17% of clicks. An open shelf where new products get seen.

$0$2K$4K$6K$8K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

59 rising

Sellers

74

Top-5 brand share

49%

Top 20: 80%

Top-5 click share

17%

Top 20: 41%

Open market

47%

  • Goo-Ki16%
  • khtumeware14%
  • Asidrama8%
  • BEROSSA6%
  • Ravinte5%
  • Goldenwarm4%

Demand

Antique Brass Cabinet Pulls search demand

Weekly searches over the year, seasonality beneath. Pick a range.

35K25KSpike '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.6×

Search terms

Top Antique Brass Cabinet Pulls search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • antique brass cabinet pulls316K/yr
  • gold dresser handles56K/yr
  • antique brass drawer pulls39K/yr
  • gold handles for dresser40K/yr
  • aged brass cabinet pulls28K/yr
  • antique cabinet pulls41K/yr
  • solid brass cabinet pulls29K/yr
  • vintage cabinet handles32K/yr
  • cup drawer pulls20K/yr
  • brass hardware25K/yr

Reviews and returns

What reviews say buyers love and hate about Antique Brass Cabinet Pulls

We read the reviews and the return reasons for every product selling here.

24%of positive reviews mention “Quality-Overall”
15%of negative reviews mention “Size-Overall”
11.0%of orders come back
“Doesnt fit”
A buyer, on “Size-Overall”15% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Antique Brass Cabinet Pulls questions

Answered from the same tracked data.