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Anora

Fail

The top 5 brands take 100% of clicks, so Anora is a Fail.

Flapen Score
34
34 / 100
Ranks 8,821 of 9,536 Tools & Home Improvement niches · −14 vs the category median of 48
Market size
$225K/yr402K searches / yr
90-day growth
-17.5%search demand this quarter
Competition
82%top-5 click share · 5 brands · 7 sellers

Flapen Score

Anora against its category

The dotted line is the Tools & Home Improvement average. Past it, Anora is stronger. Inside it, weaker.

34Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Anora market on Amazon at a glance

Shoppers on Amazon United States searched for Anora 402K times last year and spent an estimated $225K. All 5 brands take every click. Demand peaks in Mar. Flapen scores it 34 out of 100, a Fail.

01 · Demand

2.9% of searches ended in a purchase last week.

Shoppers searched for this 402K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 2.9% of those searches ended in a purchase. Searches in the last 90 days moved -17.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $225K a year.

Searches, last 12 months
402K
Growth, 90 days vs prior 90
-17.5%
Conversion, latest week
2.9%
Market size, estimated
$225Ka year
Peak month
March22.6× the quietest month
Top search term
aoralight dimmable night light plug in58K searches a year

02 · Price

A sale here is worth $19.12.

Listings sell for $19.12 on average, from $7.16 to $39.65. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 3,000 to 4,000 of them. At $19.12 that is $57K to $76K a year per listing.

Average price
$19.12inside the $15 to $100 sweet spot
Price range
$7.16–$39.65
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
20K–25K
Units per listing a year
3,000–4,000
Revenue per listing a year
$57K–$76K
Returns
2.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #69 within Wall Lights. It carries 2,730 reviews at 4.59 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#69in Wall Lights
Average rating
4.59 starsAmazon United States average 4.42 stars
Average reviews
2,730per listing
Listings tracked
11

04 · Newcomers

Amazon counts 1 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
38 months

Products

Top Anora products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 82% of clicks. A locked shelf that new listings rarely crack.

$0$22K$45K$67K$90K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

5 falling

Sellers

7

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

82%

Top 20: 100%

Open market

0%

  • L LOHAS LED62%
  • Aora26%
  • JandCase6%
  • TSEXES4%
  • DORESshop3%
  • Open — no brand owns it (0%)

Demand

Anora search demand

Weekly searches over the year, seasonality beneath. Pick a range.

700K500KPrime Day '26MayJunJulAugSepOctNovDecJanFebMarAprMayJunJul

Peak months: Mar · busiest ÷ quietest = 22.6×

Search terms

Top Anora search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • aoralight dimmable night light plug in58K/yr
  • aora night light39K/yr
  • l lohas led night light23K/yr
  • lohas led night light20K/yr
  • aora lights15K/yr
  • aora16K/yr
  • l lohas led night light plug in 2-pack16K/yr
  • l lohas led night light plug in modern night lights plug into wall dusk to dawn sensor soft white 3000k 0-100lm adjustable brightness dimmable night lights for hallway bedroom stairway 2 pack6K/yr
  • aoralight15K/yr
  • aora light7K/yr

Reviews and returns

What reviews say buyers love and hate about Anora

We read the reviews and the return reasons for every product selling here.

48%of positive reviews mention “Brightness/Shine/Glow”
18%of negative reviews mention “Brightness/Shine/Glow”
2.3%of orders come back
“Very dim”
A buyer, on “Brightness/Shine/Glow”18% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Anora questions

Answered from the same tracked data.