anora
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Avg price
Great$19.12avg listing price — sweet spot $15–$100
Price range
Great$7.16–$39.65cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Good2.3%return rate — above 5% kills the launch gate
Market size
Okay$225K$225K/yr · 402K searches
Review moat
Okay2,729.73avg incumbent reviews — the moat a new listing must climb
Conversion
Okay2.9%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-17.5%90-day search growth — must beat 0% to launch
Competition
Bad82%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, anora is a $225K/yr Amazon United States market (402K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Mar. Verdict: Skip it — 34/100.
Data updated Jul 28, 2026 · scored weekly · How we score niches
anora market data
- Units sold / yr
- 20K–25K
- avg 3,000–4,000/product
- Revenue / yr
- $382K–$478K
- units × avg price
- Conversion rate
- 2.9%
- Avg BSR
- #69
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 100%
- Out of stock
- 0.0%
- Avg brand age
- 38 months
- Avg seller age
- 186 days
Competition & brand share
The top 5 products capture 82% of clicks — a locked-up shelf that new listings rarely crack.Brands
5 falling
Sellers
7
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
82%
Top 20: 100%
Open market
0%
- L LOHAS LED62%
- Aora26%
- JandCase6%
- TSEXES4%
- DORESshop3%
- Open — no brand owns it (0%)
Demand & seasonality
Weekly Amazon search volume, last 71 weeks — -17.5% search growth over the last 90 days.Peak months: Mar · busiest ÷ quietest = 22.6×
Top anora search terms
- aoralight dimmable night light plug in58K/yr
- aora night light39K/yr
- l lohas led night light23K/yr
- lohas led night light20K/yr
- aora lights15K/yr
- aora16K/yr
- l lohas led night light plug in 2-pack16K/yr
- l lohas led night light plug in modern night lights plug into wall dusk to dawn sensor soft white 3000k 0-100lm adjustable brightness dimmable night lights for hallway bedroom stairway 2 pack6K/yr
- aoralight15K/yr
- aora light7K/yr
Top anora products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 11 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
L LOHAS LED Night Light Plug in Night Lights Plug into Wall Soft White
L LOHAS LED$14.414.6★9,605 rev
Aora Night Light Plug-in Wall Mount with Dusk to Dawn Sensor Set of 2 Black
Aora$19.834.3★222 rev
L LOHAS LED Night Light Dimmable Night Lights Plug into Wall
L LOHAS LED$28.024.8★1,488 rev
L LOHAS LED Night Light Plug in Night Lights Plug into Wall Soft White
L LOHAS LED$14.444.6★2,636 rev
JandCase Night Lights Plug into Wall Dimmable Night Light Dusk to Dawn
JandCase$13.434.6★1,507 rev
Newest
by launch date
L LOHAS LED Night Lights Plug into Wall Pleated Fabric Cover Night Light
L LOHAS LED$39.6565 rev
L LOHAS LED Night Light Projector Night Lights Plug into Wall Light Sensor
L LOHAS LED$28.06300 rev
DORESshop Night Light Night Lights Plug into Wall Adjustable 3000K
DORESshop$10.612,459 rev
Aora Night Light Plug-in Wall Mount with Dusk to Dawn Sensor Set of 2 Black
Aora$19.83222 rev
L LOHAS LED Night Lights Plug into Wall 2 Pack Dusk to Dawn Nightlight
L LOHAS LED$14.691,483 rev
Trending
90-day click momentumL LOHAS LED Night Lights Plug into Wall Pleated Fabric Cover Night Light
L LOHAS LED$39.654.5★
DORESshop Night Light Night Lights Plug into Wall Adjustable 3000K
DORESshop$10.614.7★
TSEXES 4 Pack LED Night Light Plug in 5-300LM Brightness Adjustable
TSEXES$20.024.5★
Aora Night Light Plug-in Wall Mount with Dusk to Dawn Sensor Set of 2 Black
Aora$19.834.3★
L LOHAS LED Night Light Dimmable Night Lights Plug into Wall
L LOHAS LED$28.024.8★
What buyers say about anora
What buyers praise and complain about, mined from review topics.What buyers love
“Bright light”
“Great night lighting”
“Excellent product”
“GREAT PRICE”
“Good construction”
“As advertised”
“Easy to use”
“I like the shape”
“energy efficient”
“this light color”
What buyers complain about
“Very dim”
“Not functional”
“Broke after a few months”
“SUPER small”
“is low quality”
“It just flickers”
“Not as described”
“bit overpriced”
“unfortunately one of them is defective”
“very cheap material”
Top return reasons
Common questions
- Is anora profitable to sell on Amazon United States?
- The niche generates $225K/yr across 11 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -17.5%. Flapen's verdict: Skip it (34/100).
- How competitive is the anora niche?
- 5 brands and 7 sellers compete. The top 5 products take 82% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in anora?
- Top complaints mined from reviews: Brightness/Shine/Glow, Functionality-Overall, Durability. The return rate is 2.3%.
- When does demand for anora peak?
- Demand peaks in Mar; the busiest month runs 22.6× the quietest.
- What does it cost to enter the anora niche?
- Listings span $7.16–$39.65; the average listing price is $19.12 (sweet spot $15–$100). The average incumbent carries 2,730 reviews — the moat a new listing must climb.