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Angel Light

Fail

Shoppers spend only $44K a year here, so Angel Light is a Fail.

Flapen Score
49
49 / 100
Top 44% of 9,536 Tools & Home Improvement niches · +1 vs the category median of 48
Market size
$44K/yr94K searches / yr
90-day growth
-5.9%search demand this quarter
Competition
31%top-5 click share · 49 brands · 88 sellers

Flapen Score

Angel Light against its category

The dotted line is the Tools & Home Improvement average. Past it, Angel Light is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Angel Light market on Amazon at a glance

Shoppers on Amazon United States searched for Angel Light 94K times last year and spent an estimated $44K. The top 5 brands take 41% of clicks. Demand peaks in Nov–Dec. Flapen scores it 49 out of 100, a Fail.

01 · Demand

1.8% of searches ended in a purchase last week.

Shoppers searched for this 94K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 1.8% of those searches ended in a purchase. Searches in the last 90 days moved -5.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $44K a year.

Searches, last 12 months
94K
Growth, 90 days vs prior 90
-5.9%
Conversion, latest week
1.8%
Market size, estimated
$44Ka year
Peak month
December5.5× the quietest month
Top search term
angel night light20K searches a year

02 · Price

A sale here is worth $25.75.

Listings sell for $25.75 on average, from $4.48 to $109.51. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At $25.75 that is $0 to $3K a year per listing.

Average price
$25.75inside the $15 to $100 sweet spot
Price range
$4.48–$109.51
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
$0–$3K
Returns
2.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

92% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 13.6% of listings are out of stock. The average listing ranks #1,499 within Wall Lights. It carries 1,959 reviews at 4.60 stars, so a new listing needs social proof before a better product.

Sponsored listings
92%
Prime listings
100%
Out of stock, average day
13.6%
Average rank
#1,499in Wall Lights
Average rating
4.60 starsAmazon United States average 4.42 stars
Average reviews
1,959per listing
Listings tracked
65

04 · Newcomers

Amazon counts 2 of last year's 13 launches as successful.

13 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months
13
Successful launches
2Amazon's first-year sales bar
Average brand age
37 months

Products

Top Angel Light products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 31% of clicks. An open shelf where new products get seen.

$0$1K$3K$4K$5K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

49 falling

Sellers

88

Top-5 brand share

41%

Top 20: 78%

Top-5 click share

31%

Top 20: 61%

Open market

55%

  • ADAVAS.Y&G11%
  • AlevaHive10%
  • LEGIFO9%
  • Guardian Angel6%
  • COZY-PAVILION5%
  • Aotmkj4%

Demand

Angel Light search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KSpike '24Holiday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 5.5×

Search terms

Top Angel Light search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • angel night light20K/yr
  • angel light17K/yr
  • angel lamp14K/yr
  • light up angel21K/yr
  • angel lights10K/yr
  • lighted angel11K/yr

Reviews and returns

What reviews say buyers love and hate about Angel Light

We read the reviews and the return reasons for every product selling here.

27%of positive reviews mention “Brightness/Shine/Glow”
17%of negative reviews mention “Durability”
2.6%of orders come back
“Didnt even last a week”
A buyer, on “Durability”17% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

14 topics

NegativePositive

FAQ

Common Angel Light questions

Answered from the same tracked data.