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Analog Multimeter

Fail

Demand is soft, at -17.3% this quarter, so Analog Multimeter is a Fail.

Flapen Score
44
44 / 100
Ranks 6,173 of 9,536 Tools & Home Improvement niches · −4 vs the category median of 48
Market size
$77K/yr51K searches / yr
90-day growth
-17.3%search demand this quarter
Competition
61%top-5 click share · 18 brands · 88 sellers

Flapen Score

Analog Multimeter against its category

The dotted line is the Tools & Home Improvement average. Past it, Analog Multimeter is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Analog Multimeter market on Amazon at a glance

Shoppers on Amazon United States searched for Analog Multimeter 51K times last year and spent an estimated $77K. The top 5 brands take 69% of clicks. Flapen scores it 44 out of 100, a Fail.

01 · Demand

4.1% of searches ended in a purchase last week.

Shoppers searched for this 51K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 4.1% of those searches ended in a purchase. Searches in the last 90 days moved -17.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $77K a year.

Searches, last 12 months
51K
Growth, 90 days vs prior 90
-17.3%
Conversion, latest week
4.1%
Market size, estimated
$77Ka year
Top search term
analog multimeter34K searches a year

02 · Price

A sale here is worth $36.90.

Listings sell for $36.90 on average, from $8.85 to $135.66. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At $36.90 that is $0 to $4K a year per listing.

Average price
$36.90inside the $15 to $100 sweet spot
Price range
$8.85–$135.66
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
$0–$4K
Returns
3.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

76% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 6.7% of listings are out of stock. The average listing ranks #453 within Testers. It carries 2,414 reviews at 4.30 stars, so a new listing needs social proof before a better product.

Sponsored listings
76%
Prime listings
92%
Out of stock, average day
6.7%
Average rank
#453in Testers
Average rating
4.30 starsAmazon United States average 4.42 stars
Average reviews
2,414per listing
Listings tracked
25

04 · Newcomers

Amazon counts 0 of last year's 4 launches as successful.

4 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 68 months on average, so the names here are established.

Launched, last 12 months
4
Successful launches
0Amazon's first-year sales bar
Average brand age
68 months

Products

Top Analog Multimeter products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 61% of clicks. Leaders hold, but buyers still shop past them.

$0$4K$8K$12K$15K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

18 flat

Sellers

88

Top-5 brand share

69%

Top 20: 100%

Top-5 click share

61%

Top 20: 95%

Open market

25%

  • Gardner Bender30%
  • NJTY14%
  • Aicevoos11%
  • ChgImposs8%
  • Tekpower6%
  • SNAKOL6%

Demand

Analog Multimeter search demand

Weekly searches over the year. Pick a range.

1K800Mar '26Mar '26Apr '26May '26May '26Jun '26Jul '26

Search terms

Top Analog Multimeter search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • analog multimeter34K/yr
  • analog voltmeter9K/yr
  • multimeter analog4K/yr
  • analog meter3K/yr

Reviews and returns

What reviews say buyers love and hate about Analog Multimeter

We read the reviews and the return reasons for every product selling here.

22%of positive reviews mention “Value For Money”
19%of negative reviews mention “Measurement/Reading Accuracy”
3.6%of orders come back
“also because after just a couple of uses it fails to deliver consistent readings”
A buyer, on “Measurement/Reading Accuracy”19% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Analog Multimeter questions

Answered from the same tracked data.